A data profile of the people who buy, follow and care about Betano in Portugal — modelled from more than twelve digital signal sources. Betano has an estimated audience of 7,734,498 people in Portugal.
The average Betano fan in Portugal is 36.6 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betclic, Bwin, Sporting Clube de Portugal, with strongest over-indexing on Betclic (3.06× the country average).
Demographically, the Betano audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Betano fan in Portugal is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Betclic.
The key figures that characterise the Betano profile in Portugal.
24.3% are female, 75.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 36.6 |
| Estimated audience size | 7,734,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Betano audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 50.4% |
| Bulgaria | 8.6% |
| Portugal | 7.0% |
Where the Betano audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1.5M | 1.37× | |
| 02 | Santarém District | ~400K | 1.37× | |
| 03 | Aveiro District | ~600K | 1.29× | |
| 04 | Évora District | ~100K | 1.27× | |
| 05 | Setúbal District | ~900K | 1.26× | |
| 06 | Azores | ~200K | 1.24× | |
| 07 | Beja District | ~100K | 1.20× | |
| 08 | Braga District | ~700K | 1.09× | |
| 09 | Viseu District | ~300K | 1.05× | |
| 10 | Lisbon District | ~2.5M | 0.98× | |
| 11 | Castelo Branco District | ~100K | 0.93× | |
| 12 | Leiria District | ~400K | 0.92× | |
| 13 | Portalegre District | ~80K | 0.92× | |
| 14 | Coimbra District | ~300K | 0.89× | |
| 15 | Faro District | ~400K | 0.87× | |
| 16 | Bragança District | ~80K | 0.86× | |
| 17 | Madeira | ~200K | 0.73× | |
| 18 | Vila Real District | ~100K | 0.73× | |
| 19 | Guarda District | ~70K | 0.72× | |
| 20 | Viana do Castelo District | ~100K | 0.69× |
The strongest cross-interests of the Betano audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bwin | Games | 8.55× | ||
| 02 | Bundesliga | Sports | 3.53× | ||
| 03 | Telegram | Internet & Social Media | 3.43× | ||
| 04 | FC Bayern Munich | Sports | 3.30× | ||
| 05 | Online gambling | Games | 3.18× | ||
| 06 | Betclic | Games | 3.06× | ||
| 07 | Manchester City F.C. | Sports | 2.88× | ||
| 08 | Casino | Games | 2.73× | ||
| 09 | S.C. Braga | Sports | 2.70× | ||
| 10 | Liverpool F.C. | Sports | 2.69× | ||
| 11 | Serie A | Sports | 2.64× | ||
| 12 | La Liga | Sports | 2.54× | ||
| 13 | Premier League | Sports | 2.53× | ||
| 14 | Brazil national football team | Sports | 2.46× | ||
| 15 | UEFA Europa League | Sports | 2.41× | ||
| 16 | UEFA Champions League | Sports | 2.22× | ||
| 17 | Sporting Clube de Portugal | Sports | 2.12× | ||
| 18 | Manchester United F.C. | Sports | 2.12× | ||
| 19 | Portugal national football team | Sports | 1.92× | ||
| 20 | Sports club | Sports | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.85× | |
| Career Orientation | POWER | 1.34× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.52× | |
| Creativity | OPEN | 0.54× | |
| Tradition | CONSERVATISM | 0.54× |
Betano's target market in Portugal covers an estimated 7,734,498 people, concentrated in Lisbon District and Porto District.
24.3% of the Betano audience are female, 75.7% are male, with an average age of 36.6 years.
Betano fans show strongest brand affinity for Betclic (3.06×), Bwin (8.55×), and Sporting Clube de Portugal (2.12×) over the country average.
Betano fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Betano itself, the audience over-indexes on Bwin (8.55×), Sporting Clube de Portugal (2.12×), UEFA Champions League (2.22×), and Bundesliga (3.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Betano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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