A data profile of the people who buy, follow and care about Sporting Clube de Portugal in Portugal — modelled from more than twelve digital signal sources. Sporting Clube de Portugal has an estimated audience of 5,777,020 people in Portugal.
The average Sporting Clube de Portugal fan in Portugal is 42.0 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betano, Betclic, José Mourinho, with strongest over-indexing on Betano (2.12× the country average).
Demographically, the Sporting Clube de Portugal audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sporting Clube de Portugal fan in Portugal is more male, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the Sporting Clube de Portugal profile in Portugal.
44.9% are female, 55.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 42.0 |
| Estimated audience size | 5,777,020 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
Where the Sporting Clube de Portugal audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2.5M | 1.61× | |
| 02 | Setúbal District | ~900K | 1.53× | |
| 03 | Leiria District | ~400K | 1.25× | |
| 04 | Viseu District | ~200K | 1.25× | |
| 05 | Castelo Branco District | ~100K | 1.18× | |
| 06 | Faro District | ~400K | 1.08× | |
| 07 | Coimbra District | ~300K | 1.08× | |
| 08 | Portalegre District | ~70K | 1.04× | |
| 09 | Évora District | ~100K | 1.00× | |
| 10 | Guarda District | ~70K | 0.99× | |
| 11 | Beja District | ~90K | 0.95× | |
| 12 | Azores | ~100K | 0.93× | |
| 13 | Aveiro District | ~400K | 0.89× | |
| 14 | Porto District | ~1M | 0.88× | |
| 15 | Santarém District | ~200K | 0.88× | |
| 16 | Braga District | ~400K | 0.77× | |
| 17 | Vila Real District | ~80K | 0.75× | |
| 18 | Viana do Castelo District | ~90K | 0.64× | |
| 19 | Bragança District | ~40K | 0.61× | |
| 20 | Madeira | ~100K | 0.60× |
The strongest cross-interests of the Sporting Clube de Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | José Mourinho | Sports | 2.91× | ||
| 02 | S.C. Braga | Sports | 2.82× | ||
| 03 | Chelsea F.C. | Sports | 2.53× | ||
| 04 | Bundesliga | Sports | 2.49× | ||
| 05 | Sport TV | Sports | 2.46× | ||
| 06 | Serie A | Sports | 2.36× | ||
| 07 | Manchester City F.C. | Sports | 2.33× | ||
| 08 | Portugal national football team | Sports | 2.29× | ||
| 09 | La Liga | Sports | 2.27× | ||
| 10 | UEFA Europa League | Sports | 2.26× | ||
| 11 | Betclic | Games | 2.25× | ||
| 12 | Juventus F.C. | Sports | 2.24× | ||
| 13 | Premier League | Sports | 2.17× | ||
| 14 | Betano | Games | 2.12× | ||
| 15 | UEFA Champions League | Sports | 2.10× | ||
| 16 | Manchester United F.C. | Sports | 2.08× | ||
| 17 | Real Madrid C.F. | Sports | 2.01× | ||
| 18 | FC Barcelona | Sports | 1.95× | ||
| 19 | Cristiano Ronaldo | Sports | 1.94× | ||
| 20 | S.L. Benfica | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.32× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.88× |
Sporting Clube de Portugal has an estimated audience of 5,777,020 people in Portugal, concentrated in Lisbon District and Porto District.
44.9% of Sporting Clube de Portugal fans are female, 55.1% are male, with an average age of 42.0 years.
Sporting Clube de Portugal fans show strongest brand affinity for Betano (2.12×), Betclic (2.25×), and José Mourinho (2.91×) over the country average.
Sporting Clube de Portugal fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1M), and Setúbal District (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sporting Clube de Portugal itself, the audience over-indexes on Betclic (2.25×), José Mourinho (2.91×), UEFA Champions League (2.1×), and Cristiano Ronaldo (1.94×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sporting Clube de Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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