A data profile of the people who buy, follow and care about S.L. Benfica in Portugal — modelled from more than twelve digital signal sources. S.L. Benfica has an estimated audience of 3,113,216 people in Portugal.
The average S.L. Benfica fan in Portugal is 43.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Sporting Clube de Portugal, Real Madrid C.F., UEFA Champions League, with strongest over-indexing on Sporting Clube de Portugal (1.56× the country average).
Demographically, the S.L. Benfica audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical S.L. Benfica fan in Portugal is balanced, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Sporting Clube de Portugal.
The key figures that characterise the S.L. Benfica profile in Portugal.
46.3% are female, 53.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 43.0 |
| Estimated audience size | 3,113,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
Where the S.L. Benfica audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.76× | |
| 02 | Braga District | ~400K | 1.27× | |
| 03 | Viseu District | ~100K | 1.25× | |
| 04 | Porto District | ~800K | 1.22× | |
| 05 | Santarém District | ~200K | 1.22× | |
| 06 | Vila Real District | ~70K | 1.19× | |
| 07 | Viana do Castelo District | ~90K | 1.18× | |
| 08 | Castelo Branco District | ~70K | 1.16× | |
| 09 | Setúbal District | ~400K | 1.08× | |
| 10 | Leiria District | ~200K | 0.99× | |
| 11 | Faro District | ~200K | 0.96× | |
| 12 | Aveiro District | ~200K | 0.93× | |
| 13 | Guarda District | ~40K | 0.91× | |
| 14 | Bragança District | ~30K | 0.91× | |
| 15 | Coimbra District | ~100K | 0.83× | |
| 16 | Évora District | ~50K | 0.83× | |
| 17 | Portalegre District | ~30K | 0.79× | |
| 18 | Beja District | ~40K | 0.78× | |
| 19 | Azores | ~60K | 0.69× | |
| 20 | Madeira | ~50K | 0.58× |
The strongest cross-interests of the S.L. Benfica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 1.83× | ||
| 02 | Chelsea F.C. | Sports | 1.73× | ||
| 03 | Juventus F.C. | Sports | 1.72× | ||
| 04 | La Liga | Sports | 1.70× | ||
| 05 | Bundesliga | Sports | 1.68× | ||
| 06 | Brazil national football team | Sports | 1.67× | ||
| 07 | Manchester United F.C. | Sports | 1.64× | ||
| 08 | Deco | Home & Garden | 1.64× | ||
| 09 | Real Madrid C.F. | Sports | 1.63× | ||
| 10 | Portugal national football team | Sports | 1.62× | ||
| 11 | UEFA Europa League | Sports | 1.60× | ||
| 12 | Sport bike | Cars & Mobility | 1.60× | ||
| 13 | FC Barcelona | Sports | 1.59× | ||
| 14 | Engine | Cars & Mobility | 1.57× | ||
| 15 | Premier League | Sports | 1.57× | ||
| 16 | Sporting Clube de Portugal | Sports | 1.56× | ||
| 17 | Motorcycle accessories | Cars & Mobility | 1.55× | ||
| 18 | Scooters | Cars & Mobility | 1.53× | ||
| 19 | UEFA Champions League | Sports | 1.52× | ||
| 20 | MotoGP | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.04× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| DIY Mentality | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Extroversion | THRILL | 0.78× | |
| Community Orientation | OPEN | 0.83× |
S.L. Benfica has an estimated audience of 3,113,216 people in Portugal, concentrated in Lisbon District and Porto District.
46.3% of S.L. Benfica fans are female, 53.7% are male, with an average age of 43.0 years.
S.L. Benfica fans show strongest brand affinity for Sporting Clube de Portugal (1.56×), Real Madrid C.F. (1.63×), and UEFA Champions League (1.52×) over the country average.
S.L. Benfica fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Braga District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond S.L. Benfica itself, the audience over-indexes on Real Madrid C.F. (1.63×), UEFA Champions League (1.52×), Manchester United F.C. (1.64×), and Engine (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for S.L. Benfica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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