Rascasse Audience Intelligence

Scooters Audience in Portugal

A data profile of the people who buy, follow and care about Scooters in Portugal — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 1,567,838 people in Portugal.

#468among Topic in Portugal#22in Cars & Mobility

The average Scooters fan in Portugal is 43.5 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Scooters profile in Portugal.

Audience size
1.6M
in Portugal
Gender
33.6%♀
66.4% male
Age
43.5
average years
Country rank
#613
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scooters fans

33.6% are female, 66.4% are male, average age 43.5.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Scooters audience in Portugal
MetricValue
Female33.6%
Male66.4%
Average age43.5
Estimated audience size1,567,838
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Scooters audience in Portugal
Age bracketShare%
16-1912%
20-2916%
30-3917%
40-4924%
50+30%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Scooters audience comes from Portugal.

Worldwide audience distribution share by country for Scooters
CountryShare
United States13.3%
Japan6.2%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scooters audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Scooters fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~100K1.45×
02Porto District~400K1.18×
03Santarém District~90K1.18×
04Leiria District~100K1.17×
05Lisbon District~500K1.12×
06Setúbal District~200K1.12×
07Braga District~200K1.09×
08Azores~50K1.06×
09Madeira~50K1.04×
10Aveiro District~100K1.02×
11Viseu District~60K1.01×
12Coimbra District~80K0.99×
13Beja District~30K0.99×
14Viana do Castelo District~40K0.96×
15Vila Real District~30K0.96×
16Bragança District~20K0.94×
17Évora District~30K0.91×
18Guarda District~20K0.90×
19Portalegre District~20K0.87×
20Castelo Branco District~30K0.86×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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