A data profile of the people who buy, follow and care about Scooters in Belgium — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 1,233,883 people in Belgium.
The average Scooters fan in Belgium is 43.7 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Custom motorcycle, AutoScout24, Automobiles, with strongest over-indexing on Custom motorcycle (3.83× the country average).
Demographically, the Scooters audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Scooters fan in Belgium is more male, around 43.7 years old, with strong Social Media Usage tendencies and a notable affinity for Custom motorcycle.
The key figures that characterise the Scooters profile in Belgium.
31.3% are female, 68.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 43.7 |
| Estimated audience size | 1,233,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Scooters audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.2% |
| Italy | 5.7% |
Where the Scooters audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.50× | |
| 02 | Limburg | ~80K | 1.32× | |
| 03 | East Flanders | ~200K | 1.23× | |
| 04 | Brussels | ~90K | 1.07× | |
| 05 | Flemish Brabant | ~100K | 0.98× | |
| 06 | West Flanders | ~100K | 0.98× | |
| 07 | Liege | ~100K | 0.93× | |
| 08 | Hainaut | ~100K | 0.91× | |
| 09 | Province of Namur | ~50K | 0.80× | |
| 10 | Luxembourg | ~30K | 0.79× | |
| 11 | Walloon Brabant | ~20K | 0.70× |
The strongest cross-interests of the Scooters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Custom motorcycle | Cars & Mobility | 3.83× | ||
| 02 | Motorcycle club | Cars & Mobility | 3.39× | ||
| 03 | Motorcycle sport | Sports | 3.33× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 3.33× | ||
| 05 | Motorcycle racing | Cars & Mobility | 3.25× | ||
| 06 | Motorcycling | Cars & Mobility | 3.03× | ||
| 07 | MotoGP | Sports | 2.91× | ||
| 08 | Engine | Cars & Mobility | 2.86× | ||
| 09 | Cars (film) | Movies & TV | 2.34× | ||
| 10 | Motorsport | Cars & Mobility | 2.31× | ||
| 11 | Motorcycles | Cars & Mobility | 2.01× | ||
| 12 | SUVs | Cars & Mobility | 1.84× | ||
| 13 | Formula One | Sports | 1.81× | ||
| 14 | BMW | Cars & Mobility | 1.79× | ||
| 15 | Motor vehicle | Cars & Mobility | 1.73× | ||
| 16 | Real Madrid C.F. | Sports | 1.71× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.66× | ||
| 18 | Automobiles | Cars & Mobility | 1.62× | ||
| 19 | Transport | Cars & Mobility | 1.58× | ||
| 20 | Beaches | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.26× | |
| Travelling | THRILL | 1.23× | |
| Sustainability | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Urban Lifestyle | OPEN | 0.91× |
Scooters has an estimated audience of 1,233,883 people in Belgium, concentrated in Antwerp and East Flanders.
31.3% of Scooters fans are female, 68.7% are male, with an average age of 43.7 years.
Scooters fans show strongest brand affinity for Custom motorcycle (3.83×), AutoScout24 (1.66×), and Automobiles (1.62×) over the country average.
Scooters fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Scooters itself, the audience over-indexes on AutoScout24 (1.66×), Automobiles (1.62×), Motorcycling (3.03×), and Motorcycle racing (3.25×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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