A data profile of the people who buy, follow and care about Transport in Belgium — modelled from more than twelve digital signal sources. Transport has an estimated audience of 2,773,222 people in Belgium.
The average Transport fan in Belgium is 44.3 years old, more male, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Custom motorcycle, Logistics, Scooters, with strongest over-indexing on Custom motorcycle (2.03× the country average).
Demographically, the Transport audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Transport fan in Belgium is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Custom motorcycle.
The key figures that characterise the Transport profile in Belgium.
42.0% are female, 58.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 44.3 |
| Estimated audience size | 2,773,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Transport audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
Where the Transport audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~300K | 1.21× | |
| 02 | Brussels | ~200K | 1.15× | |
| 03 | Flemish Brabant | ~300K | 1.08× | |
| 04 | Liege | ~300K | 1.06× | |
| 05 | East Flanders | ~300K | 1.05× | |
| 06 | Antwerp | ~300K | 1.05× | |
| 07 | Limburg | ~100K | 0.99× | |
| 08 | Walloon Brabant | ~70K | 0.93× | |
| 09 | Hainaut | ~300K | 0.90× | |
| 10 | Luxembourg | ~60K | 0.88× | |
| 11 | Province of Namur | ~100K | 0.81× |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tram | Cars & Mobility | 2.19× | ||
| 02 | Custom motorcycle | Cars & Mobility | 2.03× | ||
| 03 | Drag racing | Cars & Mobility | 1.93× | ||
| 04 | Logistics | Business & Career | 1.92× | ||
| 05 | Van | Cars & Mobility | 1.91× | ||
| 06 | Baggage | Fashion & Accessoires | 1.89× | ||
| 07 | Combine harvester | Business & Career | 1.89× | ||
| 08 | Stuttgart | Travel & Leisure | 1.87× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 1.85× | ||
| 10 | Yamaha Motor Company | Cars & Mobility | 1.84× | ||
| 11 | Masonry | Home & Garden | 1.71× | ||
| 12 | Motorsport | Cars & Mobility | 1.69× | ||
| 13 | Helicopter | Cars & Mobility | 1.65× | ||
| 14 | Eddy Merckx | Sports | 1.65× | ||
| 15 | Mechanical engineering | Business & Career | 1.63× | ||
| 16 | Road trip | Travel & Leisure | 1.63× | ||
| 17 | Scooters | Cars & Mobility | 1.58× | ||
| 18 | Motorhome | Cars & Mobility | 1.53× | ||
| 19 | Natural gas | Cars & Mobility | 1.53× | ||
| 20 | Carpentry | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Individualism | JOY | 1.25× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× |
Transport has an estimated audience of 2,773,222 people in Belgium, concentrated in East Flanders and Antwerp.
42.0% of Transport fans are female, 58.0% are male, with an average age of 44.3 years.
Transport fans show strongest brand affinity for Custom motorcycle (2.03×), Logistics (1.92×), and Scooters (1.58×) over the country average.
Transport fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~300K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Transport itself, the audience over-indexes on Logistics (1.92×), Scooters (1.58×), Motorsport (1.69×), and Baggage (1.89×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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