A data profile of the people who buy, follow and care about Formula One in Belgium — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 1,696,724 people in Belgium.
Formula One has an estimated audience of 1,696,724 people in Belgium. 28.3% are female, 71.7% are male, average age 40.2. Top brand affinities: Wout Van Aert, Flanders, Max Verstappen, Mathieu Van der Poel, Snacking.
Top brand affinities include Wout Van Aert, Flanders, Max Verstappen, with strongest over-indexing on Wout Van Aert (1.68× the country average).
Demographically, the Formula One audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Formula One fan in Belgium is more male, around 40.2 years old, with strong Social Media Usage tendencies and a notable affinity for Wout Van Aert.
The key figures that characterise the Formula One profile in Belgium.
28.3% are female, 71.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 40.2 |
| Estimated audience size | 1,696,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Formula One audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles Leclerc | Sports | 2.87× | ||
| 02 | Snacking | Food & Beverages | 2.38× | ||
| 03 | Max Verstappen | Sports | 2.37× | ||
| 04 | Lewis Hamilton | Sports | 2.32× | ||
| 05 | Cleaning | Home & Garden | 2.05× | ||
| 06 | Rallying | Sports | 1.91× | ||
| 07 | Ferrari | Cars & Mobility | 1.87× | ||
| 08 | Motorcycle racing | Cars & Mobility | 1.81× | ||
| 09 | MotoGP | Sports | 1.81× | ||
| 10 | Racing bicycle | Sports | 1.72× | ||
| 11 | Porsche | Cars & Mobility | 1.69× | ||
| 12 | Wout Van Aert | Sports | 1.68× | ||
| 13 | Challenger Pro League | Sports | 1.68× | ||
| 14 | Flanders | Travel & Leisure | 1.64× | ||
| 15 | UEFA Europa League | Sports | 1.59× | ||
| 16 | Mathieu Van der Poel | Sports | 1.55× | ||
| 17 | Expensive Taste | Business & Career | 1.55× | ||
| 18 | Hybrids | Cars & Mobility | 1.54× | ||
| 19 | Cars (film) | Movies & TV | 1.52× | ||
| 20 | UEFA Conference League | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.80× | |
| Travelling | THRILL | 1.09× | |
| Design Affinity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Pet Ownership | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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