A data profile of the people who buy, follow and care about Deco in Portugal — modelled from more than twelve digital signal sources. Deco has an estimated audience of 1,435,926 people in Portugal.
The average Deco fan in Portugal is 43.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include El Corte Inglés, Knitting, Local news, with strongest over-indexing on El Corte Inglés (2.05× the country average).
Demographically, the Deco audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Deco fan in Portugal is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for El Corte Inglés.
The key figures that characterise the Deco profile in Portugal.
65.3% are female, 34.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.5 |
| Estimated audience size | 1,435,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Deco audience comes from Portugal.
| Country | Share |
|---|---|
| France | 10.7% |
| Spain | 10.2% |
| United States | 6.8% |
Where the Deco audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.62× | |
| 02 | Porto District | ~500K | 1.49× | |
| 03 | Santarém District | ~100K | 1.49× | |
| 04 | Setúbal District | ~200K | 1.37× | |
| 05 | Aveiro District | ~100K | 1.18× | |
| 06 | Braga District | ~200K | 1.14× | |
| 07 | Coimbra District | ~80K | 1.09× | |
| 08 | Leiria District | ~80K | 1.02× | |
| 09 | Évora District | ~30K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Faro District | ~90K | 0.97× | |
| 12 | Viana do Castelo District | ~30K | 0.96× | |
| 13 | Castelo Branco District | ~30K | 0.94× | |
| 14 | Beja District | ~20K | 0.89× | |
| 15 | Madeira | ~40K | 0.88× | |
| 16 | Portalegre District | ~10K | 0.87× | |
| 17 | Vila Real District | ~20K | 0.85× | |
| 18 | Bragança District | ~10K | 0.85× | |
| 19 | Guarda District | ~20K | 0.83× | |
| 20 | Azores | ~30K | 0.82× |
The strongest cross-interests of the Deco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 3.93× | ||
| 02 | Flower bouquet | Home & Garden | 3.93× | ||
| 03 | Oysho | Fashion & Accessoires | 3.01× | ||
| 04 | Knitting | Home & Garden | 2.99× | ||
| 05 | Massimo Dutti | Shopping | 2.70× | ||
| 06 | Watercolor painting | Arts & Culture | 2.52× | ||
| 07 | Intimissimi | Fashion & Accessoires | 2.45× | ||
| 08 | Bershka | Shopping | 2.30× | ||
| 09 | Flower | Home & Garden | 2.29× | ||
| 10 | Mango | Shopping | 2.27× | ||
| 11 | La Redoute | Shopping | 2.18× | ||
| 12 | Bikini | Fashion & Accessoires | 2.10× | ||
| 13 | El Corte Inglés | Shopping | 2.05× | ||
| 14 | Emotional intelligence | Health | 1.99× | ||
| 15 | BP | Cars & Mobility | 1.89× | ||
| 16 | Aldi | Shopping | 1.79× | ||
| 17 | Leroy Merlin | Shopping | 1.77× | ||
| 18 | S.L. Benfica | Sports | 1.64× | ||
| 19 | Algarve | Travel & Leisure | 1.56× | ||
| 20 | Mercadona | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.62× | |
| Creativity | OPEN | 1.53× | |
| Need for Security | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.58× | |
| Risk Appetite | THRILL | 0.75× | |
| Mindfulness | BALANCE | 0.79× |
Deco has an estimated audience of 1,435,926 people in Portugal, concentrated in Lisbon District and Porto District.
65.3% of Deco fans are female, 34.7% are male, with an average age of 43.5 years.
Deco fans show strongest brand affinity for El Corte Inglés (2.05×), Knitting (2.99×), and Local news (3.93×) over the country average.
Deco fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Deco itself, the audience over-indexes on Knitting (2.99×), Local news (3.93×), Flower (2.29×), and Leroy Merlin (1.77×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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