A data profile of the people who buy, follow and care about Deco in Belgium — modelled from more than twelve digital signal sources. Deco has an estimated audience of 1,366,696 people in Belgium.
The average Deco fan in Belgium is 43.1 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Do it yourself (DIY), La Redoute, Efficient energy use, with strongest over-indexing on Do it yourself (DIY) (1.82× the country average).
Demographically, the Deco audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Deco fan in Belgium is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Deco profile in Belgium.
72.9% are female, 27.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 43.1 |
| Estimated audience size | 1,366,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Deco audience comes from Belgium.
| Country | Share |
|---|---|
| France | 10.7% |
| Spain | 10.2% |
| United States | 6.8% |
Where the Deco audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~200K | 1.41× | |
| 02 | Province of Namur | ~90K | 1.38× | |
| 03 | Hainaut | ~200K | 1.36× | |
| 04 | Walloon Brabant | ~50K | 1.30× | |
| 05 | Brussels | ~100K | 1.16× | |
| 06 | Luxembourg | ~40K | 1.08× | |
| 07 | Flemish Brabant | ~90K | 0.80× | |
| 08 | Limburg | ~40K | 0.69× | |
| 09 | West Flanders | ~80K | 0.65× | |
| 10 | Antwerp | ~90K | 0.63× | |
| 11 | East Flanders | ~80K | 0.58× |
The strongest cross-interests of the Deco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 2.53× | ||
| 02 | La Redoute | Shopping | 2.48× | ||
| 03 | Child development | Business & Career | 2.34× | ||
| 04 | Habitat | Shopping | 2.20× | ||
| 05 | Garden furniture | Home & Garden | 2.08× | ||
| 06 | Self-love | Health | 1.97× | ||
| 07 | French hip hop | Music & Radio | 1.97× | ||
| 08 | JYSK | Home & Garden | 1.94× | ||
| 09 | Boulanger | Shopping | 1.94× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.82× | ||
| 11 | Modern architecture | Arts & Culture | 1.80× | ||
| 12 | Zara | Shopping | 1.77× | ||
| 13 | Morocco | Travel & Leisure | 1.72× | ||
| 14 | C&A | Shopping | 1.70× | ||
| 15 | Knitting | Home & Garden | 1.68× | ||
| 16 | Pharmacy | Business & Career | 1.67× | ||
| 17 | Local food | Food & Beverages | 1.61× | ||
| 18 | Modern art | Arts & Culture | 1.56× | ||
| 19 | Zoo | Kids & Family | 1.54× | ||
| 20 | Primark | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| DIY Mentality | THRILL | 1.54× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.82× | |
| Extroversion | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.92× |
Deco has an estimated audience of 1,366,696 people in Belgium, concentrated in Hainaut and Liege.
72.9% of Deco fans are female, 27.1% are male, with an average age of 43.1 years.
Deco fans show strongest brand affinity for Do it yourself (DIY) (1.82×), La Redoute (2.48×), and Efficient energy use (2.53×) over the country average.
Deco fans in Belgium are most concentrated in Hainaut (reach ~200K), Liege (reach ~200K), and Brussels (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Deco itself, the audience over-indexes on La Redoute (2.48×), Efficient energy use (2.53×), Zara (1.77×), and Primark (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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