A data profile of the people who buy, follow and care about El Corte Inglés in Portugal — modelled from more than twelve digital signal sources. El Corte Inglés has an estimated audience of 4,165,261 people in Portugal.
The average El Corte Inglés fan in Portugal is 43.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Leroy Merlin, Stradivarius, Primark, with strongest over-indexing on Leroy Merlin (1.57× the country average).
Demographically, the El Corte Inglés audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical El Corte Inglés fan in Portugal is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.
The key figures that characterise the El Corte Inglés profile in Portugal.
65.4% are female, 34.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.2 |
| Estimated audience size | 4,165,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide El Corte Inglés audience comes from Portugal.
| Country | Share |
|---|---|
| Spain | 47.1% |
| Portugal | 16.9% |
| United States | 6.5% |
Where the El Corte Inglés audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2.5M | 3.36× | |
| 02 | Porto District | ~1.5M | 2.13× | |
| 03 | Santarém District | ~400K | 2.13× | |
| 04 | Setúbal District | ~700K | 1.59× | |
| 05 | Aveiro District | ~400K | 1.30× | |
| 06 | Braga District | ~400K | 0.92× | |
| 07 | Leiria District | ~200K | 0.84× | |
| 08 | Évora District | ~60K | 0.82× | |
| 09 | Portalegre District | ~40K | 0.82× | |
| 10 | Coimbra District | ~200K | 0.79× | |
| 11 | Viana do Castelo District | ~80K | 0.78× | |
| 12 | Azores | ~90K | 0.75× | |
| 13 | Beja District | ~50K | 0.70× | |
| 14 | Viseu District | ~100K | 0.69× | |
| 15 | Guarda District | ~30K | 0.64× | |
| 16 | Bragança District | ~30K | 0.64× | |
| 17 | Castelo Branco District | ~50K | 0.63× | |
| 18 | Vila Real District | ~50K | 0.62× | |
| 19 | Faro District | ~200K | 0.59× | |
| 20 | Madeira | ~60K | 0.52× |
The strongest cross-interests of the El Corte Inglés audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deco | Home & Garden | 2.05× | ||
| 02 | Pillow | Home & Garden | 1.70× | ||
| 03 | Brassiere | Food & Beverages | 1.70× | ||
| 04 | Stradivarius | Shopping | 1.69× | ||
| 05 | Manicure | Beauty & Wellness | 1.69× | ||
| 06 | Bershka | Shopping | 1.68× | ||
| 07 | Conforama | Home & Garden | 1.67× | ||
| 08 | Bedroom furniture | Home & Garden | 1.64× | ||
| 09 | Bedroom | Home & Garden | 1.62× | ||
| 10 | La Redoute | Shopping | 1.61× | ||
| 11 | Architecture & Design | Business & Career | 1.60× | ||
| 12 | H&M | Shopping | 1.59× | ||
| 13 | Girl | Kids & Family | 1.59× | ||
| 14 | Hair coloring | Beauty & Wellness | 1.59× | ||
| 15 | Mango | Shopping | 1.58× | ||
| 16 | Leroy Merlin | Shopping | 1.57× | ||
| 17 | Primark | Shopping | 1.56× | ||
| 18 | Intermarché | Shopping | 1.55× | ||
| 19 | Bikini | Fashion & Accessoires | 1.51× | ||
| 20 | Dining room | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Creativity | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Extroversion | THRILL | 0.84× |
El Corte Inglés's target market in Portugal covers an estimated 4,165,261 people, concentrated in Lisbon District and Porto District.
65.4% of the El Corte Inglés audience are female, 34.6% are male, with an average age of 43.2 years.
El Corte Inglés fans show strongest brand affinity for Leroy Merlin (1.57×), Stradivarius (1.69×), and Primark (1.56×) over the country average.
El Corte Inglés fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond El Corte Inglés itself, the audience over-indexes on Stradivarius (1.69×), Primark (1.56×), Intermarché (1.55×), and Deco (2.05×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for El Corte Inglés. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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