A data profile of the people who buy, follow and care about Girl in Portugal — modelled from more than twelve digital signal sources. Girl has an estimated audience of 1,751,778 people in Portugal.
Girl has an estimated audience of 1,751,778 people in Portugal. 79.9% are female, 20.1% are male, average age 42.9. Top brand affinities: WhatsApp, Genetics, El Corte Inglés, Primark, Lingerie.
Top brand affinities include WhatsApp, Genetics, El Corte Inglés, with strongest over-indexing on WhatsApp (1.55× the country average).
Demographically, the Girl audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Tradition.
The typical Girl fan in Portugal is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Girl profile in Portugal.
79.9% are female, 20.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 42.9 |
| Estimated audience size | 1,751,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Girl audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 3.22× | ||
| 02 | Microwave oven | Home & Garden | 2.07× | ||
| 03 | Shampoo | Beauty & Wellness | 1.99× | ||
| 04 | Lingerie | Fashion & Accessoires | 1.95× | ||
| 05 | Primark | Shopping | 1.92× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 1.92× | ||
| 07 | Oysho | Fashion & Accessoires | 1.87× | ||
| 08 | Black Friday (shopping) | Shopping | 1.82× | ||
| 09 | Child care | Kids & Family | 1.71× | ||
| 10 | Hair removal | Beauty & Wellness | 1.66× | ||
| 11 | Bikini | Fashion & Accessoires | 1.60× | ||
| 12 | El Corte Inglés | Shopping | 1.59× | ||
| 13 | Mango | Shopping | 1.58× | ||
| 14 | Romance novels | Literature | 1.58× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 16 | EDreams | Travel & Leisure | 1.56× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Flower | Home & Garden | 1.54× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.52× | |
| Tradition | CONSERVATISM | 1.49× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Career Orientation | POWER | 0.92× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.