A data profile of the people who buy, follow and care about Dining room in Portugal — modelled from more than twelve digital signal sources. Dining room has an estimated audience of 1,607,769 people in Portugal.
The average Dining room fan in Portugal is 45.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bedroom furniture, IKEA, WhatsApp, with strongest over-indexing on Bedroom furniture (9.94× the country average).
Demographically, the Dining room audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dining room fan in Portugal is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Dining room profile in Portugal.
73.4% are female, 26.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 45.5 |
| Estimated audience size | 1,607,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Dining room audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.8% |
| Brazil | 4.7% |
Where the Dining room audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.09× | |
| 02 | Portalegre District | ~20K | 1.08× | |
| 03 | Guarda District | ~20K | 1.07× | |
| 04 | Beja District | ~30K | 1.05× | |
| 05 | Vila Real District | ~30K | 1.03× | |
| 06 | Évora District | ~30K | 1.02× | |
| 07 | Castelo Branco District | ~30K | 1.01× | |
| 08 | Azores | ~40K | 0.99× | |
| 09 | Viana do Castelo District | ~40K | 0.99× | |
| 10 | Viseu District | ~50K | 0.97× | |
| 11 | Madeira | ~50K | 0.97× | |
| 12 | Coimbra District | ~80K | 0.96× | |
| 13 | Aveiro District | ~100K | 0.94× | |
| 14 | Leiria District | ~80K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~300K | 0.90× | |
| 19 | Santarém District | ~70K | 0.90× | |
| 20 | Lisbon District | ~400K | 0.87× |
The strongest cross-interests of the Dining room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 9.94× | ||
| 02 | Christmas decoration | Home & Garden | 5.13× | ||
| 03 | Sweepstakes | Games | 4.13× | ||
| 04 | Modern furniture | Home & Garden | 3.57× | ||
| 05 | Business class | Travel & Leisure | 2.49× | ||
| 06 | Black Friday (shopping) | Shopping | 2.10× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 2.01× | ||
| 08 | Renovation | Home & Garden | 2.00× | ||
| 09 | Home Appliances | Home & Garden | 1.90× | ||
| 10 | Real property | Home & Garden | 1.89× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.81× | ||
| 12 | IKEA | Home & Garden | 1.80× | ||
| 13 | Home improvement | Home & Garden | 1.80× | ||
| 14 | Internet & Social Media | 1.78× | |||
| 15 | Flower | Home & Garden | 1.69× | ||
| 16 | Intermarché | Shopping | 1.66× | ||
| 17 | Primark | Shopping | 1.61× | ||
| 18 | Leroy Merlin | Shopping | 1.58× | ||
| 19 | Self-esteem | Health | 1.55× | ||
| 20 | El Corte Inglés | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.46× | |
| Quality Awareness | PREMIUM | 2.35× | |
| DIY Mentality | THRILL | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.96× | |
| Extroversion | THRILL | 0.96× |
Dining room has an estimated audience of 1,607,769 people in Portugal, concentrated in Lisbon District and Porto District.
73.4% of Dining room fans are female, 26.6% are male, with an average age of 45.5 years.
Dining room fans show strongest brand affinity for Bedroom furniture (9.94×), IKEA (1.8×), and WhatsApp (1.78×) over the country average.
Dining room fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dining room itself, the audience over-indexes on IKEA (1.8×), WhatsApp (1.78×), Do it yourself (DIY) (2.01×), and Home improvement (1.8×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.