A data profile of the people who buy, follow and care about Renovation in Portugal — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 2,050,921 people in Portugal.
The average Renovation fan in Portugal is 48.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Home repair, Home construction, Modern architecture, with strongest over-indexing on Home repair (4.51× the country average).
Demographically, the Renovation audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Renovation fan in Portugal is balanced, around 48.7 years old, with strong Design Affinity tendencies and a notable affinity for Home repair.
The key figures that characterise the Renovation profile in Portugal.
53.5% are female, 46.5% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 48.7 |
| Estimated audience size | 2,050,921 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 42% |
of the worldwide Renovation audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
Where the Renovation audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.10× | |
| 02 | Portalegre District | ~20K | 1.10× | |
| 03 | Guarda District | ~30K | 1.08× | |
| 04 | Beja District | ~40K | 1.06× | |
| 05 | Vila Real District | ~40K | 1.04× | |
| 06 | Évora District | ~40K | 1.03× | |
| 07 | Castelo Branco District | ~40K | 1.02× | |
| 08 | Viseu District | ~70K | 1.01× | |
| 09 | Madeira | ~60K | 0.99× | |
| 10 | Azores | ~60K | 0.99× | |
| 11 | Viana do Castelo District | ~50K | 0.99× | |
| 12 | Coimbra District | ~100K | 0.95× | |
| 13 | Faro District | ~100K | 0.94× | |
| 14 | Leiria District | ~100K | 0.94× | |
| 15 | Aveiro District | ~100K | 0.93× | |
| 16 | Braga District | ~200K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~400K | 0.81× | |
| 19 | Santarém District | ~80K | 0.81× | |
| 20 | Lisbon District | ~500K | 0.80× |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home repair | Home & Garden | 4.51× | ||
| 02 | Home Interiors | Home & Garden | 3.99× | ||
| 03 | Home construction | Home & Garden | 3.96× | ||
| 04 | Home Interior Design | Home & Garden | 3.68× | ||
| 05 | Real estate development | Business & Career | 3.40× | ||
| 06 | Home Design | Home & Garden | 3.21× | ||
| 07 | Home décor products | Home & Garden | 3.19× | ||
| 08 | Home decorating ideas | Home & Garden | 3.15× | ||
| 09 | Property finder | Home & Garden | 3.05× | ||
| 10 | Modern architecture | Arts & Culture | 2.92× | ||
| 11 | Luxury real estate | Business & Career | 2.89× | ||
| 12 | Decoration | Home & Garden | 2.83× | ||
| 13 | Apartamento | Home & Garden | 2.81× | ||
| 14 | Bedroom furniture | Home & Garden | 2.66× | ||
| 15 | Architecture & Design | Business & Career | 2.65× | ||
| 16 | Gated community | Home & Garden | 2.50× | ||
| 17 | Living room | Home & Garden | 2.14× | ||
| 18 | Home improvement | Home & Garden | 1.89× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 20 | Zara | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.05× | |
| Luxury Orientation | PREMIUM | 1.86× | |
| DIY Mentality | THRILL | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.99× |
Renovation has an estimated audience of 2,050,921 people in Portugal, concentrated in Lisbon District and Porto District.
53.5% of Renovation fans are female, 46.5% are male, with an average age of 48.7 years.
Renovation fans show strongest brand affinity for Home repair (4.51×), Home construction (3.96×), and Modern architecture (2.92×) over the country average.
Renovation fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Renovation itself, the audience over-indexes on Home construction (3.96×), Modern architecture (2.92×), Home Interior Design (3.68×), and Home improvement (1.89×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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