A data profile of the people who buy, follow and care about Home repair in Portugal — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 1,464,950 people in Portugal.
The average Home repair fan in Portugal is 45.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Renovation, Local news, First-time buyer, with strongest over-indexing on Renovation (4.51× the country average).
Demographically, the Home repair audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Home repair fan in Portugal is balanced, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Home repair profile in Portugal.
52.9% are female, 47.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.3 |
| Estimated audience size | 1,464,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Home repair audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
Where the Home repair audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~50K | 1.13× | |
| 02 | Madeira | ~50K | 1.08× | |
| 03 | Coimbra District | ~70K | 1.04× | |
| 04 | Leiria District | ~80K | 1.02× | |
| 05 | Aveiro District | ~100K | 0.99× | |
| 06 | Braga District | ~100K | 0.97× | |
| 07 | Faro District | ~90K | 0.97× | |
| 08 | Setúbal District | ~200K | 0.96× | |
| 09 | Porto District | ~300K | 0.92× | |
| 10 | Santarém District | ~60K | 0.92× | |
| 11 | Lisbon District | ~400K | 0.87× |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 10.48× | ||
| 02 | Local news | News | 6.31× | ||
| 03 | First-time buyer | Shopping | 6.29× | ||
| 04 | Hardware store | Home & Garden | 4.89× | ||
| 05 | Bedroom furniture | Home & Garden | 4.86× | ||
| 06 | Garden centre | Home & Garden | 4.80× | ||
| 07 | Renovation | Home & Garden | 4.51× | ||
| 08 | Alpine skiing | Sports | 4.21× | ||
| 09 | Flea market | Home & Garden | 4.16× | ||
| 10 | First class travel | Travel & Leisure | 2.65× | ||
| 11 | Online food ordering | Food & Beverages | 2.55× | ||
| 12 | Luxury real estate | Business & Career | 2.48× | ||
| 13 | Handmade jewelry | Fashion & Accessoires | 2.46× | ||
| 14 | Sustainable energy | Home & Garden | 2.34× | ||
| 15 | Art exhibition | Arts & Culture | 2.34× | ||
| 16 | Local food | Food & Beverages | 2.27× | ||
| 17 | Art jewelry | Fashion & Accessoires | 2.27× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.25× | ||
| 19 | Real property | Home & Garden | 1.86× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.88× | |
| Design Affinity | PREMIUM | 2.57× | |
| Quality Awareness | PREMIUM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.81× |
Home repair has an estimated audience of 1,464,950 people in Portugal, concentrated in Lisbon District and Porto District.
52.9% of Home repair fans are female, 47.1% are male, with an average age of 45.3 years.
Home repair fans show strongest brand affinity for Renovation (4.51×), Local news (6.31×), and First-time buyer (6.29×) over the country average.
Home repair fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Home repair itself, the audience over-indexes on Local news (6.31×), First-time buyer (6.29×), Bedroom furniture (4.86×), and Single-family detached home (10.48×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.