A data profile of the people who buy, follow and care about Home repair in Netherlands — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 2,291,093 people in Netherlands.
The average Home repair fan in Netherlands is 43.4 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, North Brabant, Gelderland.
Top brand affinities include Modern architecture, Bedroom furniture, Hornbach, with strongest over-indexing on Modern architecture (6.75× the country average).
Demographically, the Home repair audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Home repair fan in Netherlands is balanced, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Home repair profile in Netherlands.
52.6% are female, 47.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.4 |
| Estimated audience size | 2,291,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Home repair audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
Where the Home repair audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~100K | 1.15× | |
| 02 | Limburg | ~200K | 1.02× | |
| 03 | Overijssel | ~200K | 1.01× | |
| 04 | Gelderland | ~300K | 0.96× | |
| 05 | North Brabant | ~300K | 0.95× | |
| 06 | North Holland | ~400K | 0.92× |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 7.75× | ||
| 02 | Bed sheet | Home & Garden | 6.85× | ||
| 03 | Modern architecture | Arts & Culture | 6.75× | ||
| 04 | High-net-worth individual | Business & Career | 6.57× | ||
| 05 | Property finder | Home & Garden | 6.37× | ||
| 06 | Scandinavian design | Home & Garden | 6.00× | ||
| 07 | Bathtub | Beauty & Wellness | 4.96× | ||
| 08 | Modern furniture | Home & Garden | 4.68× | ||
| 09 | Zara Home | Home & Garden | 4.63× | ||
| 10 | Tableware | Food & Beverages | 4.01× | ||
| 11 | Hornbach | Shopping | 2.92× | ||
| 12 | Apartment | Business & Career | 2.65× | ||
| 13 | Rabobank | Business & Career | 2.15× | ||
| 14 | Internet & Social Media | 2.03× | |||
| 15 | Renovation | Home & Garden | 2.01× | ||
| 16 | Home improvement | Home & Garden | 1.85× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.83× | ||
| 18 | Voetbalprimeur | Sports | 1.73× | ||
| 19 | Albert Heijn | Shopping | 1.66× | ||
| 20 | Aldi | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.63× | |
| DIY Mentality | THRILL | 1.73× | |
| Sustainability | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Extroversion | THRILL | 0.91× |
Home repair has an estimated audience of 2,291,093 people in Netherlands, concentrated in North Holland and North Brabant.
52.6% of Home repair fans are female, 47.4% are male, with an average age of 43.4 years.
Home repair fans show strongest brand affinity for Modern architecture (6.75×), Bedroom furniture (7.75×), and Hornbach (2.92×) over the country average.
Home repair fans in Netherlands are most concentrated in North Holland (reach ~400K), North Brabant (reach ~300K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Home repair itself, the audience over-indexes on Bedroom furniture (7.75×), Hornbach (2.92×), Property finder (6.37×), and Rabobank (2.15×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.