A data profile of the people who buy, follow and care about Living room in Portugal — modelled from more than twelve digital signal sources. Living room has an estimated audience of 2,153,890 people in Portugal.
The average Living room fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bedroom furniture, IKEA, WhatsApp, with strongest over-indexing on Bedroom furniture (8.12× the country average).
Demographically, the Living room audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Living room fan in Portugal is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Living room profile in Portugal.
70.8% are female, 29.2% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.9 |
| Estimated audience size | 2,153,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Living room audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
Where the Living room audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~200K | 2.15× | |
| 02 | Lisbon District | ~700K | 1.12× | |
| 03 | Beja District | ~40K | 1.03× | |
| 04 | Madeira | ~60K | 1.00× | |
| 05 | Bragança District | ~20K | 1.00× | |
| 06 | Portalegre District | ~20K | 1.00× | |
| 07 | Setúbal District | ~200K | 0.99× | |
| 08 | Guarda District | ~30K | 0.99× | |
| 09 | Braga District | ~200K | 0.97× | |
| 10 | Vila Real District | ~40K | 0.97× | |
| 11 | Évora District | ~40K | 0.97× | |
| 12 | Aveiro District | ~200K | 0.96× | |
| 13 | Azores | ~60K | 0.96× | |
| 14 | Castelo Branco District | ~40K | 0.96× | |
| 15 | Porto District | ~400K | 0.95× | |
| 16 | Leiria District | ~100K | 0.95× | |
| 17 | Santarém District | ~100K | 0.95× | |
| 18 | Viseu District | ~70K | 0.95× | |
| 19 | Viana do Castelo District | ~50K | 0.95× | |
| 20 | Faro District | ~100K | 0.94× |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 8.12× | ||
| 02 | Terraced house | Home & Garden | 5.11× | ||
| 03 | Christmas decoration | Home & Garden | 4.98× | ||
| 04 | Sweepstakes | Games | 3.78× | ||
| 05 | Modern furniture | Home & Garden | 3.35× | ||
| 06 | Local news | News | 2.72× | ||
| 07 | Business class | Travel & Leisure | 2.54× | ||
| 08 | Renovation | Home & Garden | 2.14× | ||
| 09 | Black Friday (shopping) | Shopping | 2.13× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 2.03× | ||
| 11 | Costume jewelry | Fashion & Accessoires | 1.96× | ||
| 12 | Real property | Home & Garden | 1.93× | ||
| 13 | Home Appliances | Home & Garden | 1.79× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.79× | ||
| 15 | Internet & Social Media | 1.77× | |||
| 16 | IKEA | Home & Garden | 1.74× | ||
| 17 | Home improvement | Home & Garden | 1.74× | ||
| 18 | Flower | Home & Garden | 1.58× | ||
| 19 | Self-esteem | Health | 1.53× | ||
| 20 | Leroy Merlin | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.42× | |
| Quality Awareness | PREMIUM | 2.30× | |
| DIY Mentality | THRILL | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Extroversion | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Living room has an estimated audience of 2,153,890 people in Portugal, concentrated in Lisbon District and Porto District.
70.8% of Living room fans are female, 29.2% are male, with an average age of 44.9 years.
Living room fans show strongest brand affinity for Bedroom furniture (8.12×), IKEA (1.74×), and WhatsApp (1.77×) over the country average.
Living room fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Living room itself, the audience over-indexes on IKEA (1.74×), WhatsApp (1.77×), Do it yourself (DIY) (2.03×), and Home improvement (1.74×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.