A data profile of the people who buy, follow and care about Algarve in Portugal — modelled from more than twelve digital signal sources. Algarve has an estimated audience of 3,538,657 people in Portugal.
The average Algarve fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Portuguese cuisine, Portugal national football team, Cristina Ferreira, with strongest over-indexing on Portuguese cuisine (1.59× the country average).
Demographically, the Algarve audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Algarve fan in Portugal is more female, around 44.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Portuguese cuisine.
The key figures that characterise the Algarve profile in Portugal.
57.8% are female, 42.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.4 |
| Estimated audience size | 3,538,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Algarve audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 38.1% |
| United Kingdom | 9.8% |
| France | 8.1% |
Where the Algarve audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 5.33× | |
| 02 | Beja District | ~80K | 1.42× | |
| 03 | Lisbon District | ~1.5M | 1.21× | |
| 04 | Setúbal District | ~400K | 1.08× | |
| 05 | Leiria District | ~200K | 0.99× | |
| 06 | Porto District | ~700K | 0.91× | |
| 07 | Santarém District | ~200K | 0.91× | |
| 08 | Coimbra District | ~100K | 0.83× | |
| 09 | Aveiro District | ~200K | 0.81× | |
| 10 | Braga District | ~300K | 0.77× | |
| 11 | Viseu District | ~90K | 0.72× | |
| 12 | Évora District | ~40K | 0.72× | |
| 13 | Madeira | ~70K | 0.70× | |
| 14 | Bragança District | ~30K | 0.68× | |
| 15 | Viana do Castelo District | ~60K | 0.67× | |
| 16 | Castelo Branco District | ~40K | 0.66× | |
| 17 | Portalegre District | ~20K | 0.63× | |
| 18 | Azores | ~60K | 0.62× | |
| 19 | Vila Real District | ~40K | 0.62× | |
| 20 | Guarda District | ~30K | 0.61× |
The strongest cross-interests of the Algarve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 1.72× | ||
| 02 | Drainage | Home & Garden | 1.69× | ||
| 03 | Portugal national football team | Sports | 1.65× | ||
| 04 | A.C. Milan | Sports | 1.64× | ||
| 05 | Afrobeat | Music & Radio | 1.64× | ||
| 06 | Inter Milan | Sports | 1.64× | ||
| 07 | Nautical tourism | Travel & Leisure | 1.62× | ||
| 08 | Portuguese cuisine | Food & Beverages | 1.59× | ||
| 09 | Juventus F.C. | Sports | 1.57× | ||
| 10 | Manchester City F.C. | Sports | 1.57× | ||
| 11 | Arsenal F.C. | Sports | 1.57× | ||
| 12 | JD Sports | Shopping | 1.57× | ||
| 13 | Deco | Home & Garden | 1.56× | ||
| 14 | Electro (music) | Music & Radio | 1.55× | ||
| 15 | La Liga | Sports | 1.54× | ||
| 16 | FC Bayern Munich | Sports | 1.53× | ||
| 17 | TAP Portugal | Travel & Leisure | 1.52× | ||
| 18 | Cristina Ferreira | Movies & TV | 1.51× | ||
| 19 | Serie A | Sports | 1.51× | ||
| 20 | Primeira Liga | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.07× | |
| Design Affinity | PREMIUM | 1.03× | |
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.88× |
Algarve has an estimated audience of 3,538,657 people in Portugal, concentrated in Lisbon District and Porto District.
57.8% of Algarve fans are female, 42.2% are male, with an average age of 44.4 years.
Algarve fans show strongest brand affinity for Portuguese cuisine (1.59×), Portugal national football team (1.65×), and Cristina Ferreira (1.51×) over the country average.
Algarve fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~700K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Algarve itself, the audience over-indexes on Portugal national football team (1.65×), Cristina Ferreira (1.51×), Drainage (1.69×), and Deco (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Algarve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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