A data profile of the people who buy, follow and care about Nautical tourism in Portugal — modelled from more than twelve digital signal sources. Nautical tourism has an estimated audience of 1,314,477 people in Portugal.
The average Nautical tourism fan in Portugal is 43.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Aveiro District.
Top brand affinities include Max Verstappen, TAP Portugal, Algarve, with strongest over-indexing on Max Verstappen (5.89× the country average).
Demographically, the Nautical tourism audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
The typical Nautical tourism fan in Portugal is more female, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Nautical tourism profile in Portugal.
57.9% are female, 42.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.1 |
| Estimated audience size | 1,314,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Nautical tourism audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 16.3% |
| United States | 15.7% |
| Brazil | 12.5% |
Where the Nautical tourism audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aveiro District | ~100K | 1.07× | |
| 02 | Faro District | ~90K | 1.07× | |
| 03 | Porto District | ~300K | 0.94× | |
| 04 | Santarém District | ~60K | 0.94× | |
| 05 | Lisbon District | ~400K | 0.92× |
The strongest cross-interests of the Nautical tourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 5.89× | ||
| 02 | Lewis Hamilton | Sports | 5.06× | ||
| 03 | S.S.C. Napoli | Sports | 4.51× | ||
| 04 | Women's soccer | Sports | 3.68× | ||
| 05 | TAP Portugal | Travel & Leisure | 2.91× | ||
| 06 | Superbike World Championship | Sports | 2.88× | ||
| 07 | Manchester City F.C. | Sports | 2.51× | ||
| 08 | Aston Martin | Cars & Mobility | 2.36× | ||
| 09 | Bundesliga | Sports | 2.26× | ||
| 10 | Ligue 1 | Sports | 2.14× | ||
| 11 | Arsenal F.C. | Sports | 2.12× | ||
| 12 | Hybrid electric vehicle | Cars & Mobility | 2.02× | ||
| 13 | Paris Saint-Germain | Sports | 1.95× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.83× | ||
| 15 | MotoGP | Sports | 1.72× | ||
| 16 | Formula One | Sports | 1.70× | ||
| 17 | La Liga | Sports | 1.68× | ||
| 18 | Algarve | Travel & Leisure | 1.62× | ||
| 19 | Used car | Cars & Mobility | 1.61× | ||
| 20 | S.L. Benfica | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Risk Appetite | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Tradition | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.66× |
Nautical tourism has an estimated audience of 1,314,477 people in Portugal, concentrated in Lisbon District and Porto District.
57.9% of Nautical tourism fans are female, 42.1% are male, with an average age of 43.1 years.
Nautical tourism fans show strongest brand affinity for Max Verstappen (5.89×), TAP Portugal (2.91×), and Algarve (1.62×) over the country average.
Nautical tourism fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Aveiro District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nautical tourism itself, the audience over-indexes on TAP Portugal (2.91×), Algarve (1.62×), S.L. Benfica (1.51×), and Manchester City F.C. (2.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Nautical tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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