Nautical tourism Audience in Germany
Nautical tourism has an estimated audience of 281,948 people in Germany. 49.2% are female, 50.8% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Winona Ryder, Air Europa, S.L. Benfica, Longchamp, Kat Dennings.
The average Nautical tourism fan in Germany is 39.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Winona Ryder, Air Europa, S.L. Benfica, with strongest over-indexing on Winona Ryder (32.99× the country average). Demographically, the Nautical tourism audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Nautical tourism fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 39.7 |
| Estimated audience size | 281,948 |
Audience persona
The typical Nautical tourism fan in Germany is balanced, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Winona Ryder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 31,752 | 0.7× |
| Nordrhein-Westfalen | 30,507 | 0.49× |
| Berlin | 22,754 | 1.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winona Ryder | 32.99× | Movies & TV |
| Air Europa | 38.66× | Travel & Leisure |
| S.L. Benfica | 24.69× | Sports |
| Longchamp | 15.33× | Fashion & Accessoires |
| Kat Dennings | 18.25× | Movies & TV |
| paul smith | 20× | Fashion & Accessoires |
| Lisbon | 19.57× | Travel & Leisure |
| Hapag-Lloyd | 17.62× | Travel & Leisure |
| Rebecca Ferguson | 13.73× | Movies & TV |
| Luxury yacht | 6.17× | Travel & Leisure |
| Crystal Cruises | 20× | Travel & Leisure |
| Borussia Dortmund | 1.81× | Sports |
| Celebrity Cruises | 13.81× | Travel & Leisure |
| Mercadona | 20× | Shopping |
| Mariska Hargitay | 20× | Movies & TV |
| Ryanair | 2.82× | Travel & Leisure |
| Softball | 18.94× | Sports |
| Hermès | 2.92× | Fashion & Accessoires |
| Natalie Portman | 7.1× | Movies & TV |
| Sailing | 6.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.12 |
| Luxury Orientation | PREMIUM | 1.91 |
| Urban Lifestyle | OPEN | 1.73 |
| Travelling | THRILL | 1.69 |
| Sustainability | BALANCE | 1.55 |
| Mindfulness | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Portugal | 16.3% |
| United States | 15.7% |
| Brazil | 12.5% |
See Nautical tourism audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nautical tourism have in Germany?
Nautical tourism has an estimated audience of 281,948 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Nautical tourism fans?
49.2% of Nautical tourism fans are female, 50.8% are male, with an average age of 39.7 years.
Which brands do Nautical tourism fans like most?
Nautical tourism fans show strongest brand affinity for Winona Ryder (32.99×), Air Europa (38.66×), and S.L. Benfica (24.69×) over the country average.
Where do Nautical tourism fans live in Germany?
Nautical tourism fans in Germany are most concentrated in Bayern (reach 31,752), Nordrhein-Westfalen (reach 30,507), and Berlin (reach 22,754). These three regions account for the largest share of the active audience.
What other brands do Nautical tourism fans also like?
Beyond Nautical tourism itself, the audience over-indexes on Air Europa (38.66×), S.L. Benfica (24.69×), Longchamp (15.33×), and Kat Dennings (18.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nautical tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.