Rascasse Audience Intelligence

Nautical tourism Audience in Germany

A data profile of the people who buy, follow and care about Nautical tourism in Germany — modelled from more than twelve digital signal sources. Nautical tourism has an estimated audience of 281,948 people in Germany.

#6378among Topic in Germany#1467in Travel & Leisure

The average Nautical tourism fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Air Europa, Longchamp, S.L. Benfica, with strongest over-indexing on Air Europa (44.72× the country average).

Demographically, the Nautical tourism audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.

The typical Nautical tourism fan in Germany is balanced, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Air Europa.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nautical tourism profile in Germany.

Audience size
282K
in Germany
Gender
49.2%♀
50.8% male
Age
39.7
average years
Country rank
#18150
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nautical tourism fans

49.2% are female, 50.8% are male, average age 39.7.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Nautical tourism audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age39.7
Estimated audience size281,948
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Nautical tourism audience in Germany
Age bracketShare%
16-1921%
20-2916%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Nautical tourism audience comes from Germany.

Worldwide audience distribution share by country for Nautical tourism
CountryShare
Portugal16.3%
United States15.7%
Brazil12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nautical tourism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nautical tourism fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.15×
02Bayern~40K0.95×
03Nordrhein-Westfalen~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Nautical tourism, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nautical tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nautical tourism audience
#·InterestCategoryAffinity×
01FormenteraTravel & Leisure44.95×
02Air EuropaTravel & Leisure44.72×
03S.L. BenficaSports25.50×
04LongchampFashion & Accessoires20.00×
05Kat DenningsMovies & TV20.00×
06paul smithFashion & Accessoires20.00×
07Crystal CruisesTravel & Leisure20.00×
08MercadonaShopping20.00×
09Mariska HargitayMovies & TV20.00×
10LisbonTravel & Leisure19.22×
11Natalie PortmanMovies & TV13.31×
12Celebrity CruisesTravel & Leisure12.00×
13Rebecca FergusonMovies & TV11.45×
14Winona RyderMovies & TV10.35×
15WalletFashion & Accessoires8.70×
16Jessica AlbaMovies & TV7.98×
17Christmas decorationHome & Garden7.31×
18High-intensity interval trainingSports6.62×
19Tom CruiseMovies & TV6.58×
20EurowingsTravel & Leisure3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nautical tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nautical tourism audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.01×
TravellingTHRILL1.78×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nautical tourism audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.45×
Price SensitivityPREMIUM0.52×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nautical tourism have in Germany?

Nautical tourism has an estimated audience of 281,948 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nautical tourism fans?

49.2% of Nautical tourism fans are female, 50.8% are male, with an average age of 39.7 years.

03

Which brands do Nautical tourism fans like most?

Nautical tourism fans show strongest brand affinity for Air Europa (44.72×), Longchamp (20×), and S.L. Benfica (25.5×) over the country average.

04

Where do Nautical tourism fans live in Germany?

Nautical tourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Berlin (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Nautical tourism fans also like?

Beyond Nautical tourism itself, the audience over-indexes on Longchamp (20×), S.L. Benfica (25.5×), Natalie Portman (13.31×), and Kat Dennings (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Nautical tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nautical tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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