Rascasse Audience Intelligence

Nautical tourism Audience in United States

A data profile of the people who buy, follow and care about Nautical tourism in United States — modelled from more than twelve digital signal sources. Nautical tourism has an estimated audience of 1,262,696 people in United States.

#7885among Topic in United States#1515in Travel & Leisure

The average Nautical tourism fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Larry Bird, Lisbon, Google Drive, with strongest over-indexing on Larry Bird (20× the country average).

Demographically, the Nautical tourism audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.

The typical Nautical tourism fan in United States is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Larry Bird.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nautical tourism profile in United States.

Audience size
1.3M
in United States
Gender
42.2%♀
57.8% male
Age
37.7
average years
Country rank
#20116
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nautical tourism fans

42.2% are female, 57.8% are male, average age 37.7.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Nautical tourism audience in United States
MetricValue
Female42.2%
Male57.8%
Average age37.7
Estimated audience size1,262,696
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Nautical tourism audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Nautical tourism audience comes from United States.

Worldwide audience distribution share by country for Nautical tourism
CountryShare
Portugal16.3%
United States15.7%
Brazil12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nautical tourism audience in United States is strongest.

Fig. 05

Top regions by affinity

Nautical tourism fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.37×
02Arizona~30K1.13×
03Missouri~20K1.04×
04Wisconsin~20K1.04×
05Tennessee~30K1.02×
06Colorado~20K1.01×
07Washington~30K0.99×
08Massachusetts~20K0.99×
09Michigan~30K0.98×
10Virginia~30K0.98×
11Georgia~40K0.97×
12North Carolina~40K0.97×
13New Jersey~30K0.97×
14Pennsylvania~40K0.96×
15Illinois~40K0.95×
16Florida~80K0.93×
17New York~70K0.93×
18Texas~100K0.92×
19California~100K0.91×
Fig. 06

Affinity by region

Affinity by region — Nautical tourism, United States
0.91×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nautical tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nautical tourism audience
#·InterestCategoryAffinity×
01OrnamentsArts & Culture59.09×
02Moon BootsFashion & Accessoires36.56×
03LisbonTravel & Leisure34.07×
04Initial DLiterature32.51×
05Larry BirdSports20.00×
06Dwight HowardSports20.00×
07Rose McGowanMovies & TV20.00×
08Brigitte BardotMovies & TV20.00×
09Tobias HarrisSports20.00×
10Kevin LoveSports20.00×
11Toyota CrownCars & Mobility15.41×
12Jason SegelMovies & TV12.42×
13Josh DuhamelFashion & Accessoires11.58×
14David HarbourMovies & TV11.06×
15Scorpions (band)Music & Radio10.30×
16Sharon OsbourneMovies & TV9.68×
17Christina ApplegateMovies & TV7.96×
18Google DriveTechnology & Electronics4.93×
197-ElevenShopping3.91×
20Planet FitnessSports3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nautical tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nautical tourism audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.50×
PatriotismCONSERVATISM1.51×
Career OrientationPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nautical tourism audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
ExtroversionTHRILL0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nautical tourism have in United States?

Nautical tourism has an estimated audience of 1,262,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nautical tourism fans?

42.2% of Nautical tourism fans are female, 57.8% are male, with an average age of 37.7 years.

03

Which brands do Nautical tourism fans like most?

Nautical tourism fans show strongest brand affinity for Larry Bird (20×), Lisbon (34.07×), and Google Drive (4.93×) over the country average.

04

Where do Nautical tourism fans live in United States?

Nautical tourism fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Nautical tourism fans also like?

Beyond Nautical tourism itself, the audience over-indexes on Lisbon (34.07×), Google Drive (4.93×), David Harbour (11.06×), and Dwight Howard (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Nautical tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nautical tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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