Nautical tourism Audience in United States
Nautical tourism has an estimated audience of 1,262,696 people in United States. 42.2% are female, 57.8% are male, average age 37.7. Top regions: Arizona, Tennessee, Missouri. Top brand affinities: Nationality, Historic site, Vocal harmony, Home construction, Fairy godmother.
The average Nautical tourism fan in United States is 37.7 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, Tennessee, Missouri. Top brand affinities include Nationality, Historic site, Vocal harmony, with strongest over-indexing on Nationality (5.85× the country average). Demographically, the Nautical tourism audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Nautical tourism fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 37.7 |
| Estimated audience size | 1,262,696 |
Audience persona
The typical Nautical tourism fan in United States is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arizona | 44,849 | 1.74× |
| Tennessee | 30,000 | 1.18× |
| Missouri | 28,106 | 1.38× |
| Florida | 27,890 | 0.33× |
| Texas | 27,730 | 0.26× |
| North Carolina | 26,985 | 0.71× |
| Georgia | 26,766 | 0.69× |
| Michigan | 26,755 | 0.81× |
| Wisconsin | 26,612 | 1.4× |
| California | 25,642 | 0.18× |
| Pennsylvania | 25,516 | 0.6× |
| Virginia | 24,502 | 0.8× |
| New Jersey | 24,320 | 0.76× |
| Illinois | 23,932 | 0.57× |
| New York | 23,603 | 0.33× |
| Massachusetts | 23,533 | 0.95× |
| Washington | 22,972 | 0.91× |
| Colorado | 22,908 | 1.15× |
| Washington, District of Columbia | 16,160 | 4.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.85× | Politics & Society |
| Historic site | 8.62× | Arts & Culture |
| Vocal harmony | 8.93× | Music & Radio |
| Home construction | 2.07× | Home & Garden |
| Fairy godmother | 9.67× | Literature |
| Mathcore | 10.3× | Music & Radio |
| Elsword | 20× | Games |
| Hipster | 11.02× | Politics & Society |
| Grinch | 4.42× | Movies & TV |
| Governor of Michigan | 8.09× | Politics & Society |
| Vivian Campbell | 20× | Music & Radio |
| Endless Space | 22.68× | Games |
| Curcuma | 18.16× | Food & Beverages |
| Building envelope | 8.9× | Home & Garden |
| The Historian | 13.94× | Literature |
| KLIX (AM) | 19.07× | Music & Radio |
| Goop | 4.6× | Internet & Social Media |
| Lahaina, Hawaii | 15.66× | Travel & Leisure |
| Jesse Plemons | 2.9× | Movies & TV |
| Nebraska | 2.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.93 |
| Career Orientation | POWER | 1.41 |
| Luxury Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.33 |
| Mindfulness | BALANCE | 1.3 |
| LGBTQ+ Identity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Portugal | 16.3% |
| United States | 15.7% |
| Brazil | 12.5% |
See Nautical tourism audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Nautical tourism have in United States?
Nautical tourism has an estimated audience of 1,262,696 people in United States, concentrated in Arizona and Tennessee.
What is the gender split and age of Nautical tourism fans?
42.2% of Nautical tourism fans are female, 57.8% are male, with an average age of 37.7 years.
Which brands do Nautical tourism fans like most?
Nautical tourism fans show strongest brand affinity for Nationality (5.85×), Historic site (8.62×), and Vocal harmony (8.93×) over the country average.
Where do Nautical tourism fans live in United States?
Nautical tourism fans in United States are most concentrated in Arizona (reach 44,849), Tennessee (reach 30,000), and Missouri (reach 28,106). These three regions account for the largest share of the active audience.
What other brands do Nautical tourism fans also like?
Beyond Nautical tourism itself, the audience over-indexes on Historic site (8.62×), Vocal harmony (8.93×), Home construction (2.07×), and Fairy godmother (9.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nautical tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.