Rascasse Audience Intelligence

Lisbon Audience in Germany

Name: Lisbon — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lisbon in Germany — modelled from more than twelve digital signal sources. Lisbon has an estimated audience of 453,515 people in Germany.

#231among City in Germany #1092among POI in Germany #992in Travel & Leisure

The average Lisbon fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sporting Clube de Portugal, Porto, Portugal, with strongest over-indexing on Sporting Clube de Portugal (38.29× the country average).

Demographically, the Lisbon audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lisbon fan in Germany is balanced, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Sporting Clube de Portugal.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lisbon profile in Germany.

Audience size

454K

in Germany

Gender

51.6%♀

48.4% male

Age

37.0

average years

Country rank

#12681

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lisbon fans

51.6% are female, 48.4% are male, average age 37.0.

Fig. 02

Gender split

51.6%

Female

48.4%

Male

Demographic split for Lisbon audience in Germany
Metric	Value
Female	51.6%
Male	48.4%
Average age	37.0
Estimated audience size	453,515

Fig. 03

Age distribution

Age distribution of the Lisbon audience in Germany
Age bracket	Share	%
16-19		26%
20-29		20%
30-39		18%
40-49		20%
50+		16%

Fig. 04

Worldwide distribution

2.1%

of the worldwide Lisbon audience comes from Germany.

Worldwide audience distribution share by country for Lisbon
Country	Share
Portugal	24.9%
Brazil	15.0%
United States	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lisbon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lisbon fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~30K	1.28×
02	Bayern	~90K	1.23×
03	Hamburg	~10K	1.22×
04	Hessen	~40K	1.21×
05	Baden-Württemberg	~70K	1.19×
06	Nordrhein-Westfalen	~100K	1.15×
07	Rheinland-Pfalz	~20K	1.06×
08	Saarland	~5K	0.98×
09	Niedersachsen	~40K	0.95×
10	Schleswig-Holstein	~20K	0.95×
11	Sachsen	~20K	0.93×
12	Brandenburg	~10K	0.91×
13	Bremen	~3K	0.85×
14	Thüringen	~9K	0.79×
15	Mecklenburg-Vorpommern	~7K	0.78×
16	Sachsen-Anhalt	~9K	0.73×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lisbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lisbon audience
#	Interest	Category	×
01	Cristina Ferreira	Movies & TV	76.13×
02	Lisbon District	Travel & Leisure	46.20×
03	Sporting Clube de Portugal	Sports	38.29×
04	Pingo Doce	Shopping	37.05×
05	Sport Chek	Shopping	33.84×
06	Porto	Travel & Leisure	30.89×
07	Algarve	Travel & Leisure	20.39×
08	Nautical tourism	Travel & Leisure	19.22×
09	Marrakesh	Travel & Leisure	13.09×
10	S.L. Benfica	Sports	12.94×
11	Celebrity Cruises	Travel & Leisure	11.36×
12	Portugal	Travel & Leisure	10.73×
13	TUI Cruises	Travel & Leisure	7.10×
14	Egypt	Travel & Leisure	4.10×
15	Social networking service	Technology & Electronics	3.30×
16	Gmail	Internet & Social Media	3.21×
17	Lounge	Music & Radio	3.20×
18	Environmental science	Business & Career	2.88×
19	Sustainability	Politics & Society	2.80×
20	Google Drive	Technology & Electronics	2.77×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lisbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lisbon audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	1.52×
Mindfulness	BALANCE	1.52×
Travelling	THRILL	1.48×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lisbon audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.96×
Convenience Orientation	PREMIUM	0.98×
Extroversion	THRILL	1.00×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lisbon have in Germany?

Lisbon has an estimated audience of 453,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Lisbon fans?

51.6% of Lisbon fans are female, 48.4% are male, with an average age of 37.0 years.

Which brands do Lisbon fans like most?

Lisbon fans show strongest brand affinity for Sporting Clube de Portugal (38.29×), Porto (30.89×), and Portugal (10.73×) over the country average.

Where do Lisbon fans live in Germany?

Lisbon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Lisbon fans also like?

Beyond Lisbon itself, the audience over-indexes on Porto (30.89×), Portugal (10.73×), Lisbon District (46.2×), and Algarve (20.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

Munich (13,817,934)
Cologne (11,127,236)
Düsseldorf (9,799,850)
Bar, Montenegro (9,665,101)
Berlin (8,392,974)

See Lisbon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lisbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →