Lisbon Audience in Germany
Lisbon has an estimated audience of 453,515 people in Germany. 51.6% are female, 48.4% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sporting Clube de Portugal, Porto, Portugal, Lisbon District, S.L. Benfica.
The average Lisbon fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sporting Clube de Portugal, Porto, Portugal, with strongest over-indexing on Sporting Clube de Portugal (38.29× the country average). Demographically, the Lisbon audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lisbon fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.0 |
| Estimated audience size | 453,515 |
Audience persona
The typical Lisbon fan in Germany is balanced, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Sporting Clube de Portugal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,290 | 1.19× |
| Bayern | 93,019 | 1.28× |
| Baden-Württemberg | 76,549 | 1.24× |
| Hessen | 42,975 | 1.24× |
| Niedersachsen | 41,824 | 0.95× |
| Berlin | 26,199 | 1.29× |
| Rheinland-Pfalz | 24,574 | 1.08× |
| Sachsen | 20,461 | 0.92× |
| Schleswig-Holstein | 15,130 | 0.93× |
| Brandenburg | 12,409 | 0.88× |
| Hamburg | 12,229 | 1.19× |
| Thüringen | 8,861 | 0.77× |
| Sachsen-Anhalt | 8,014 | 0.68× |
| Mecklenburg-Vorpommern | 6,372 | 0.74× |
| Saarland | 5,279 | 0.95× |
| Bremen | 3,116 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sporting Clube de Portugal | 38.29× | Sports |
| Porto | 30.89× | Travel & Leisure |
| Portugal | 10.73× | Travel & Leisure |
| Lisbon District | 46.2× | Travel & Leisure |
| S.L. Benfica | 12.94× | Sports |
| Algarve | 20.39× | Travel & Leisure |
| Gmail | 3.21× | Internet & Social Media |
| Nautical tourism | 19.22× | Travel & Leisure |
| Marrakesh | 13.09× | Travel & Leisure |
| Social networking service | 3.3× | Technology & Electronics |
| TUI Cruises | 7.1× | Travel & Leisure |
| Sport Chek | 33.84× | Shopping |
| Celebrity Cruises | 11.36× | Travel & Leisure |
| Sustainability | 2.8× | Politics & Society |
| Cristina Ferreira | 76.13× | Movies & TV |
| Pingo Doce | 37.05× | Shopping |
| Environmental science | 2.88× | Business & Career |
| Lounge | 3.2× | Music & Radio |
| Egypt | 4.1× | Travel & Leisure |
| Airbnb | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.07 |
| Mindfulness | BALANCE | 2.02 |
| Travelling | THRILL | 1.92 |
| Design Affinity | PREMIUM | 1.78 |
| Sports Activity | POWER | 1.66 |
| Luxury Orientation | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Portugal | 25.0% |
| Brazil | 15.0% |
| United States | 6.2% |
See Lisbon audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Lisbon have in Germany?
Lisbon has an estimated audience of 453,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lisbon fans?
51.6% of Lisbon fans are female, 48.4% are male, with an average age of 37.0 years.
Which brands do Lisbon fans like most?
Lisbon fans show strongest brand affinity for Sporting Clube de Portugal (38.29×), Porto (30.89×), and Portugal (10.73×) over the country average.
Where do Lisbon fans live in Germany?
Lisbon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,290), Bayern (reach 93,019), and Baden-Württemberg (reach 76,549). These three regions account for the largest share of the active audience.
What other brands do Lisbon fans also like?
Beyond Lisbon itself, the audience over-indexes on Porto (30.89×), Portugal (10.73×), Lisbon District (46.2×), and S.L. Benfica (12.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lisbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.