Sporting Clube de Portugal Audience in Germany
Sporting Clube de Portugal has an estimated audience of 435,689 people in Germany. 34.0% are female, 66.0% are male, average age 33.7. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: SV Werder Bremen, Eintracht Frankfurt, Western Union, RB Leipzig, FC Bayern Munich.
The average Sporting Clube de Portugal fan in Germany is 33.7 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include SV Werder Bremen, Eintracht Frankfurt, Western Union, with strongest over-indexing on SV Werder Bremen (5.02× the country average). Demographically, the Sporting Clube de Portugal audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Sporting Clube de Portugal fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 33.7 |
| Estimated audience size | 435,689 |
Audience persona
The typical Sporting Clube de Portugal fan in Germany is more male, around 33.7 years old, with strong Price Sensitivity tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 109,808 | 1.85× |
| Nordrhein-Westfalen | 108,375 | 1.14× |
| Bayern | 63,467 | 0.91× |
| Hessen | 52,349 | 1.58× |
| Niedersachsen | 38,359 | 0.91× |
| Rheinland-Pfalz | 34,404 | 1.58× |
| Hamburg | 22,336 | 2.27× |
| Berlin | 18,023 | 0.93× |
| Sachsen | 14,696 | 0.69× |
| Schleswig-Holstein | 9,643 | 0.62× |
| Sachsen-Anhalt | 5,371 | 0.48× |
| Thüringen | 4,472 | 0.4× |
| Bremen | 4,448 | 1.19× |
| Mecklenburg-Vorpommern | 4,231 | 0.51× |
| Saarland | 3,879 | 0.73× |
| Brandenburg | 3,333 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 5.02× | Sports |
| Eintracht Frankfurt | 5.05× | Sports |
| Western Union | 7.43× | Business & Career |
| RB Leipzig | 5.78× | Sports |
| FC Bayern Munich | 3.13× | Sports |
| Borussia Dortmund | 2.34× | Sports |
| Beşiktaş J.K. | 8.02× | Sports |
| S.S.C. Napoli | 12.2× | Sports |
| Vincent Kompany | 8.93× | Sports |
| A.S. Roma | 8.79× | Sports |
| Atlético Madrid | 9.93× | Sports |
| Hamburger SV | 4.42× | Sports |
| 2. Bundesliga | 3.4× | Sports |
| FC Schalke 04 | 4.42× | Sports |
| MoneyGram | 10.6× | Business & Career |
| Hertha BSC | 4.93× | Sports |
| Bayer 04 Leverkusen | 5.75× | Sports |
| VfL Bochum | 5.89× | Sports |
| VfB Stuttgart | 3.31× | Sports |
| FIFA World Cup | 2.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.23 |
| Social Media Usage | JOY | 1.17 |
| Sports Activity | POWER | 1.15 |
| Risk Appetite | THRILL | 1.06 |
| Sustainability | BALANCE | 1.05 |
| Quality Awareness | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Portugal | 39.8% |
| Italy | 9.7% |
| Brazil | 7.9% |
See Sporting Clube de Portugal audiences in other countries
- Sporting Clube de Portugal — United States
- Sporting Clube de Portugal — United Kingdom
- Sporting Clube de Portugal — France
- Sporting Clube de Portugal — Italy
- Sporting Clube de Portugal — Spain
- Sporting Clube de Portugal — Brazil
- Sporting Clube de Portugal — Japan
- Sporting Clube de Portugal — South Korea
- Sporting Clube de Portugal — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Sporting Clube de Portugal have in Germany?
Sporting Clube de Portugal has an estimated audience of 435,689 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Sporting Clube de Portugal fans?
34.0% of Sporting Clube de Portugal fans are female, 66.0% are male, with an average age of 33.7 years.
Which brands do Sporting Clube de Portugal fans like most?
Sporting Clube de Portugal fans show strongest brand affinity for SV Werder Bremen (5.02×), Eintracht Frankfurt (5.05×), and Western Union (7.43×) over the country average.
Where do Sporting Clube de Portugal fans live in Germany?
Sporting Clube de Portugal fans in Germany are most concentrated in Baden-Württemberg (reach 109,808), Nordrhein-Westfalen (reach 108,375), and Bayern (reach 63,467). These three regions account for the largest share of the active audience.
What other brands do Sporting Clube de Portugal fans also like?
Beyond Sporting Clube de Portugal itself, the audience over-indexes on Eintracht Frankfurt (5.05×), Western Union (7.43×), RB Leipzig (5.78×), and FC Bayern Munich (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sporting Clube de Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.