Lounge Audience in Germany
Lounge has an estimated audience of 4,133,511 people in Germany. 50.8% are female, 49.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Handmade Gifts.
The average Lounge fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the Lounge audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Lounge fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.3 |
| Estimated audience size | 4,133,511 |
Audience persona
The typical Lounge fan in Germany is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,138,017 | 1.26× |
| Bayern | 773,668 | 1.16× |
| Baden-Württemberg | 637,462 | 1.13× |
| Niedersachsen | 477,763 | 1.19× |
| Hessen | 345,393 | 1.1× |
| Rheinland-Pfalz | 229,643 | 1.11× |
| Sachsen | 212,180 | 1.05× |
| Schleswig-Holstein | 150,728 | 1.02× |
| Berlin | 132,708 | 0.72× |
| Brandenburg | 120,843 | 0.94× |
| Thüringen | 105,641 | 1× |
| Sachsen-Anhalt | 98,688 | 0.92× |
| Hamburg | 90,606 | 0.97× |
| Mecklenburg-Vorpommern | 67,359 | 0.85× |
| Saarland | 43,706 | 0.86× |
| Bremen | 25,835 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| KLIX (AM) | 3.11× | Music & Radio |
| Stradivarius | 1.94× | Shopping |
| Israel | 2.25× | Travel & Leisure |
| Handmade Gifts | 1.86× | Kids & Family |
| Home Delivery | 2.33× | Food & Beverages |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.58× | Music & Radio |
| Building insulation | 2.64× | Home & Garden |
| Corfu (regional unit) | 1.82× | Travel & Leisure |
| Volvo V60 | 2.69× | Cars & Mobility |
| Alaska | 1.92× | Travel & Leisure |
| Picnic | 1.81× | Kids & Family |
| Liberace | 2.95× | Music & Radio |
| Theocracy | 4.89× | Music & Radio |
| San Gil | 1.95× | Travel & Leisure |
| Glashütte | 1.99× | Travel & Leisure |
| Zagreb | 1.71× | Travel & Leisure |
| Staycation | 1.53× | Home & Garden |
| Tuscany | 1.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.15 |
| Sustainability | BALANCE | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.9% |
| United States | 14.2% |
| United Kingdom | 10.2% |
See Lounge audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Lounge have in Germany?
Lounge has an estimated audience of 4,133,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lounge fans?
50.8% of Lounge fans are female, 49.2% are male, with an average age of 37.3 years.
Which brands do Lounge fans like most?
Lounge fans show strongest brand affinity for Gil Ofarim (1.82×), KLIX (AM) (3.11×), and Stradivarius (1.94×) over the country average.
Where do Lounge fans live in Germany?
Lounge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,138,017), Bayern (reach 773,668), and Baden-Württemberg (reach 637,462). These three regions account for the largest share of the active audience.
What other brands do Lounge fans also like?
Beyond Lounge itself, the audience over-indexes on KLIX (AM) (3.11×), Stradivarius (1.94×), Israel (2.25×), and Handmade Gifts (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lounge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.