Lounge Audience in Germany
Lounge has an estimated audience of 4,133,511 people in Germany. 50.8% are female, 49.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacations, Lieferando.de, Family, Self care, Stuttgart.
The average Lounge fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacations, Lieferando.de, Family, with strongest over-indexing on Vacations (2.48× the country average). Demographically, the Lounge audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Lounge fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.3 |
| Estimated audience size | 4,133,511 |
Audience persona
The typical Lounge fan in Germany is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,138,017 | 1.26× |
| Bayern | 773,668 | 1.16× |
| Baden-Württemberg | 637,462 | 1.13× |
| Niedersachsen | 477,763 | 1.19× |
| Hessen | 345,393 | 1.1× |
| Rheinland-Pfalz | 229,643 | 1.11× |
| Sachsen | 212,180 | 1.05× |
| Schleswig-Holstein | 150,728 | 1.02× |
| Berlin | 132,708 | 0.72× |
| Brandenburg | 120,843 | 0.94× |
| Thüringen | 105,641 | 1× |
| Sachsen-Anhalt | 98,688 | 0.92× |
| Hamburg | 90,606 | 0.97× |
| Mecklenburg-Vorpommern | 67,359 | 0.85× |
| Saarland | 43,706 | 0.86× |
| Bremen | 25,835 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.48× | Travel & Leisure |
| Lieferando.de | 2× | Food & Beverages |
| Family | 1.62× | Kids & Family |
| Self care | 2.63× | Health |
| Stuttgart | 2.47× | Travel & Leisure |
| Spiegel Online | 1.57× | News |
| Concerts | 2.08× | Music & Radio |
| Hairstyle | 2.25× | Beauty & Wellness |
| North Rhine-Westphalia | 1.88× | Travel & Leisure |
| German language | 1.94× | Politics & Society |
| Hygiene | 2.18× | Beauty & Wellness |
| Walking | 2.95× | Sports |
| Radio broadcasting | 2.49× | Music & Radio |
| Vanessa Mai | 3.27× | Music & Radio |
| Storm of Love | 2.29× | Movies & TV |
| Vacation rental | 2.51× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.06× | Sports |
| Musical instrument | 1.88× | Music & Radio |
| Self-confidence | 2.69× | Health |
| Street photography | 2.14× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.15 |
| Sustainability | BALANCE | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.9% |
| United States | 14.2% |
| United Kingdom | 10.2% |
See Lounge audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Lounge have in Germany?
Lounge has an estimated audience of 4,133,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lounge fans?
50.8% of Lounge fans are female, 49.2% are male, with an average age of 37.3 years.
Which brands do Lounge fans like most?
Lounge fans show strongest brand affinity for Vacations (2.48×), Lieferando.de (2×), and Family (1.62×) over the country average.
Where do Lounge fans live in Germany?
Lounge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,138,017), Bayern (reach 773,668), and Baden-Württemberg (reach 637,462). These three regions account for the largest share of the active audience.
What other brands do Lounge fans also like?
Beyond Lounge itself, the audience over-indexes on Lieferando.de (2×), Family (1.62×), Self care (2.63×), and Stuttgart (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lounge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.