Rascasse Audience Intelligence

Lounge Audience in United States

A data profile of the people who buy, follow and care about Lounge in United States — modelled from more than twelve digital signal sources. Lounge has an estimated audience of 2,415,740 people in United States.

The average Lounge fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.56× the country average).

Demographically, the Lounge audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lounge fan in United States is balanced, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lounge profile in United States.

Audience size
2.4M
in United States
Gender
53.4%
46.6% male
Age
40.1
average years
Country rank
#12223
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lounge fans

53.4% are female, 46.6% are male, average age 40.1.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Lounge audience in United States
MetricValue
Female53.4%
Male46.6%
Average age40.1
Estimated audience size2,415,740
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Lounge audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Lounge audience comes from United States.

Worldwide audience distribution share by country for Lounge
CountryShare
Germany24.5%
United States13.9%
United Kingdom12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lounge audience in United States is strongest.

Fig. 05

Top regions by affinity

Lounge fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K3.43×
02Oregon~50K1.88×
03Georgia~100K1.83×
04Washington, District of Columbia~10K1.66×
05New York~200K1.61×
06Nevada~40K1.56×
07Virginia~80K1.48×
08New Jersey~90K1.45×
09Hawaii~10K1.43×
10Florida~200K1.27×
11Maryland~50K1.27×
12Washington~60K1.26×
13Rhode Island~9K1.24×
14California~300K1.23×
15Ohio~90K1.21×
16Texas~200K1.04×
17Arizona~50K1.04×
18North Dakota~5K1.02×
19Connecticut~20K0.99×
20Massachusetts~40K0.97×
21Delaware~6K0.97×
22Illinois~70K0.93×
23Michigan~50K0.89×
24Nebraska~10K0.88×
25Tennessee~40K0.87×
26Wisconsin~30K0.87×
27Minnesota~30K0.87×
28Louisiana~30K0.87×
29North Carolina~60K0.86×
30Colorado~30K0.86×
31Oklahoma~20K0.84×
32Pennsylvania~60K0.82×
33Utah~20K0.82×
34Mississippi~20K0.80×
35Alaska~4K0.80×
36Montana~5K0.79×
37Arkansas~10K0.77×
38Kentucky~20K0.74×
39South Dakota~4K0.73×
40South Carolina~20K0.71×
41Idaho~8K0.71×
42Missouri~30K0.70×
43New Mexico~8K0.70×
44Alabama~20K0.69×
45Kansas~10K0.69×
46New Hampshire~6K0.69×
47Maine~6K0.69×
48Indiana~30K0.66×
49Iowa~10K0.64×
50West Virginia~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Lounge, United States
0.63×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lounge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lounge audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.56×
02DepopFashion & Accessoires2.21×
03LivemusicMusic & Radio1.91×
04Compact carCars & Mobility1.74×
05Labor DayPolitics & Society1.70×
06Movie theaterMovies & TV1.67×
07Megan FoxMovies & TV1.67×
08Tony AwardArts & Culture1.64×
09Us WeeklyInternet & Social Media1.63×
10Film scoreMusic & Radio1.63×
11Music festivalsMusic & Radio1.61×
12VoucherShopping1.60×
13BrewingFood & Beverages1.56×
14BarsTravel & Leisure1.55×
15Atlanta HawksSports1.54×
16FoodieFood & Beverages1.53×
17NightlifeArts & Culture1.53×
18FlatbreadFood & Beverages1.53×
19Wine tastingFood & Beverages1.51×
20Facial hairBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lounge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Lounge audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Lounge audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Lounge have in United States?

Lounge has an estimated audience of 2,415,740 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lounge fans?

53.4% of Lounge fans are female, 46.6% are male, with an average age of 40.1 years.

03

Which brands do Lounge fans like most?

Lounge fans show strongest brand affinity for Concerts (2.56×), Bars (1.55×), and Livemusic (1.91×) over the country average.

04

Where do Lounge fans live in United States?

Lounge fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lounge fans also like?

Beyond Lounge itself, the audience over-indexes on Bars (1.55×), Livemusic (1.91×), Foodie (1.53×), and Music festivals (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lounge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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