Rascasse Audience Intelligence

Flatbread Audience in United States

A data profile of the people who buy, follow and care about Flatbread in United States — modelled from more than twelve digital signal sources. Flatbread has an estimated audience of 13,182,807 people in United States.

#14among Sweet in United States#1792among Topic in United States#214in Food & Beverages

The average Flatbread fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Mediterranean cuisine, Dough, Cheese, with strongest over-indexing on Mediterranean cuisine (10.79× the country average).

Demographically, the Flatbread audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flatbread fan in United States is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Mediterranean cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flatbread profile in United States.

Audience size
13.2M
in United States
Gender
56.9%♀
43.1% male
Age
42.1
average years
Country rank
#2693
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flatbread fans

56.9% are female, 43.1% are male, average age 42.1.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Flatbread audience in United States
MetricValue
Female56.9%
Male43.1%
Average age42.1
Estimated audience size13,182,807
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Flatbread audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Flatbread audience comes from United States.

Worldwide audience distribution share by country for Flatbread
CountryShare
United States29.7%
Italy12.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flatbread audience in United States is strongest.

Fig. 05

Top regions by affinity

Flatbread fans by region: top regions in United States
#RegionReachAffinity×
01Maine~300K6.35×
02Vermont~100K5.43×
03New Hampshire~200K4.76×
04Rhode Island~100K2.28×
05Massachusetts~500K1.93×
06Hawaii~100K1.91×
07Idaho~80K1.22×
08Connecticut~200K1.19×
09Washington, District of Columbia~30K0.81×
10Florida~700K0.80×
11South Carolina~200K0.80×
12Alaska~20K0.75×
13North Dakota~20K0.74×
14Montana~30K0.73×
15Delaware~30K0.72×
16South Dakota~20K0.72×
17New York~500K0.71×
18Minnesota~100K0.71×
19Illinois~300K0.68×
20Wisconsin~100K0.68×
21Pennsylvania~300K0.67×
22Iowa~70K0.67×
23Nebraska~40K0.65×
24New Jersey~200K0.64×
25Georgia~300K0.63×
26North Carolina~200K0.63×
27Maryland~100K0.63×
28Louisiana~100K0.63×
29Arkansas~70K0.63×
30Mississippi~70K0.63×
31West Virginia~40K0.63×
32Missouri~100K0.62×
33Arizona~200K0.61×
34Washington~200K0.61×
35Nevada~80K0.61×
36Kansas~60K0.61×
37California~900K0.60×
38Virginia~200K0.60×
39Tennessee~200K0.60×
40Indiana~100K0.59×
41Texas~700K0.58×
42Michigan~200K0.58×
43Oregon~90K0.58×
44New Mexico~40K0.58×
45Alabama~100K0.57×
46Oklahoma~80K0.57×
47Ohio~200K0.56×
48Kentucky~90K0.56×
49Utah~70K0.56×
50Colorado~100K0.55×
Fig. 06

Affinity by region

Affinity by region — Flatbread, United States
0.55×1.00×6.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flatbread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flatbread audience
#·InterestCategoryAffinity×
01Mediterranean cuisineFood & Beverages10.79×
02DoughFood & Beverages8.94×
03MammothPets & Animals7.97×
04Central EuropeTravel & Leisure7.90×
05NaplesTravel & Leisure6.75×
06CheeseFood & Beverages4.58×
07PizzaFood & Beverages4.39×
08Little CaesarsFood & Beverages3.56×
09Papa John's PizzaFood & Beverages3.32×
10In-N-Out BurgerFood & Beverages3.17×
11Dish (food)Food & Beverages2.91×
12Taco BellFood & Beverages2.43×
13Texas RoadhouseFood & Beverages2.41×
14Fast foodFood & Beverages2.23×
15EatingFood & Beverages2.03×
16United StatesTravel & Leisure1.60×
17FamilyKids & Family1.56×
18BusinessBusiness & Career1.55×
19NFLSports1.51×
20InstagramInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flatbread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flatbread audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
IndulgenceJOY1.58×
DIY MentalityTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flatbread audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.14×
Luxury OrientationPREMIUM1.15×
SustainabilityBALANCE1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flatbread have in United States?

Flatbread has an estimated audience of 13,182,807 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Flatbread fans?

56.9% of Flatbread fans are female, 43.1% are male, with an average age of 42.1 years.

03

Which brands do Flatbread fans like most?

Flatbread fans show strongest brand affinity for Mediterranean cuisine (10.79×), Dough (8.94×), and Cheese (4.58×) over the country average.

04

Where do Flatbread fans live in United States?

Flatbread fans in United States are most concentrated in California (reach ~900K), Florida (reach ~700K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Flatbread fans also like?

Beyond Flatbread itself, the audience over-indexes on Dough (8.94×), Cheese (4.58×), Pizza (4.39×), and In-N-Out Burger (3.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Flatbread audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flatbread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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