Flatbread Audience in United States

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Flatbread has an estimated audience of 13,182,807 people in United States. 56.9% are female, 43.1% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: Mediterranean cuisine, Dough, Cheese, Pizza, Little Caesars.

The average Flatbread fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mediterranean cuisine, Dough, Cheese, with strongest over-indexing on Mediterranean cuisine (10.79× the country average). Demographically, the Flatbread audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Flatbread fans

Demographic split for Flatbread audience in United States
MetricValue
Female56.9%
Male43.1%
Average age42.1
Estimated audience size13,182,807

Audience persona

The typical Flatbread fan in United States is more female, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mediterranean cuisine.

Top regions in United States

Top regions ranked by reach for Flatbread in United States
RegionReachAffinity
California916,6970.63×
Florida782,5500.88×
Texas686,6420.61×
New York558,5040.76×
Massachusetts522,3712.01×
Pennsylvania302,8200.68×
Illinois299,8060.68×
Maine296,4236.28×
Georgia264,7190.65×
North Carolina246,7190.62×
New Hampshire232,4574.48×
Ohio224,4540.55×
New Jersey212,7260.63×
Michigan203,0570.59×
Virginia193,1380.6×
Washington164,2530.62×
Connecticut160,7281.22×
Tennessee156,0440.59×
Arizona154,8940.58×
South Carolina144,4540.73×
Indiana143,9350.6×
Maryland140,3750.62×
Minnesota134,6460.71×
Wisconsin134,5210.68×
Missouri132,1890.62×
Vermont126,9545.49×
Colorado115,7970.56×
Hawaii108,8061.92×
Rhode Island106,1912.53×
Idaho99,4501.5×
Alabama96,6630.52×
Louisiana92,9390.55×
Kentucky86,0390.52×
Oregon81,6050.54×
Nevada75,8490.59×
Oklahoma72,1680.49×
Iowa66,5880.61×
Arkansas62,8980.58×
Utah60,7030.51×
Mississippi59,6510.55×
Kansas57,1760.55×
Nebraska35,6480.54×
Washington, District of Columbia32,3190.82×
New Mexico28,9970.44×
West Virginia28,7640.47×
Delaware21,4790.59×
Montana21,2200.58×
South Dakota15,4120.51×
Alaska14,2380.5×
North Dakota14,0440.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flatbread audience
BrandAffinityCategory
Mediterranean cuisine10.79×Food & Beverages
Dough8.94×Food & Beverages
Cheese4.58×Food & Beverages
Pizza4.39×Food & Beverages
Little Caesars3.56×Food & Beverages
In-N-Out Burger3.17×Food & Beverages
Central Europe7.9×Travel & Leisure
Fast food2.23×Food & Beverages
Texas Roadhouse2.41×Food & Beverages
Mammoth7.97×Pets & Animals
United States1.6×Travel & Leisure
Business1.55×Business & Career
Taco Bell2.43×Food & Beverages
Family1.56×Kids & Family
Dish (food)2.91×Food & Beverages
Eating2.03×Food & Beverages
Instagram1.5×Internet & Social Media
Euphoria1.56×Movies & TV
Naples6.75×Travel & Leisure
Chick-fil-A2.23×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flatbread audience
TraitClusterScore
Urban LifestyleOPEN1.7
DIY MentalityTHRILL1.49
IndulgenceJOY1.45
Healthy LifestyleBALANCE1.4
Design AffinityPREMIUM1.38
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Flatbread
CountryShare
United States29.7%
Italy12.4%
United Kingdom5.8%

See Flatbread audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Flatbread have in United States?

Flatbread has an estimated audience of 13,182,807 people in United States, concentrated in California and Florida.

What is the gender split and age of Flatbread fans?

56.9% of Flatbread fans are female, 43.1% are male, with an average age of 42.1 years.

Which brands do Flatbread fans like most?

Flatbread fans show strongest brand affinity for Mediterranean cuisine (10.79×), Dough (8.94×), and Cheese (4.58×) over the country average.

Where do Flatbread fans live in United States?

Flatbread fans in United States are most concentrated in California (reach 916,697), Florida (reach 782,550), and Texas (reach 686,642). These three regions account for the largest share of the active audience.

What other brands do Flatbread fans also like?

Beyond Flatbread itself, the audience over-indexes on Dough (8.94×), Cheese (4.58×), Pizza (4.39×), and Little Caesars (3.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flatbread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.