Cheese Audience in United States

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Cheese has an estimated audience of 43,965,691 people in United States. 60.0% are female, 40.0% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, 7-Eleven, LongHorn Steakhouse, O'Reilly Auto Parts, Jack in the Box.

The average Cheese fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, 7-Eleven, LongHorn Steakhouse, with strongest over-indexing on Texas Roadhouse (1.7× the country average). Demographically, the Cheese audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Cheese fans

Demographic split for Cheese audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.9
Estimated audience size43,965,691

Audience persona

The typical Cheese fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Cheese in United States
RegionReachAffinity
California4,885,2281.01×
Texas3,678,3010.97×
Florida2,886,1400.97×
New York2,601,1511.06×
Illinois1,523,1171.04×
Pennsylvania1,499,8741.01×
Ohio1,498,0191.11×
Georgia1,344,8000.99×
North Carolina1,288,3720.97×
Michigan1,272,4971.11×
New Jersey1,188,7211.06×
Virginia1,166,4521.09×
Wisconsin1,095,2651.66×
Washington1,004,9381.14×
Arizona975,6061.09×
Indiana888,5611.11×
Tennessee870,8460.99×
Massachusetts853,0810.98×
Alabama762,4691.24×
Missouri760,9541.07×
Maryland729,8000.97×
Colorado668,0890.96×
Minnesota652,3831.04×
South Carolina648,1220.98×
Kentucky552,7271×
Louisiana548,6380.97×
Oregon543,2121.08×
Oklahoma494,0521.01×
Utah436,9041.11×
Connecticut425,3290.96×
Nevada384,7090.9×
Arkansas357,7770.99×
Iowa341,5840.94×
Mississippi340,5040.94×
Kansas333,4500.96×
West Virginia226,8791.11×
Idaho221,3701×
New Mexico202,7140.92×
Nebraska193,4160.88×
Hawaii154,0700.82×
New Hampshire153,0790.88×
Maine147,0460.93×
Rhode Island115,8000.83×
Delaware103,0930.85×
Vermont101,1671.31×
Montana100,0500.82×
Alaska97,9681.04×
Washington, District of Columbia95,1380.72×
North Dakota79,4510.88×
South Dakota78,0460.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheese audience
BrandAffinityCategory
Texas Roadhouse1.7×Food & Beverages
7-Eleven2×Shopping
LongHorn Steakhouse1.83×Food & Beverages
O'Reilly Auto Parts1.68×Cars & Mobility
Jack in the Box1.69×Food & Beverages
Circle K1.7×Shopping
Popeyes Louisiana Kitchen1.85×Food & Beverages
Arby's1.55×Food & Beverages
Los Angeles Dodgers1.54×Sports
Outback Steakhouse1.58×Food & Beverages
St. Louis Cardinals1.64×Sports
Boston Red Sox1.61×Sports
Atlanta Braves1.57×Sports
Houston Astros1.59×Sports
The Cheesecake Factory1.54×Food & Beverages
Shohei Ohtani1.51×Sports
Firehouse Subs1.74×Food & Beverages
Del Taco1.98×Food & Beverages
Pittsburgh Pirates1.7×Sports
Obedience school2.33×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheese audience
TraitClusterScore
ExtroversionTHRILL1.34
IndulgenceJOY1.25
Healthy LifestyleBALANCE1.23
DIY MentalityTHRILL1.11
Urban LifestyleOPEN1.1
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Cheese
CountryShare
United States22.8%
Italy6.1%
Japan4.5%

See Cheese audiences in other countries

More Cheese audiences in United States

Frequently asked questions

How many fans does Cheese have in United States?

Cheese has an estimated audience of 43,965,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheese fans?

60.0% of Cheese fans are female, 40.0% are male, with an average age of 40.9 years.

Which brands do Cheese fans like most?

Cheese fans show strongest brand affinity for Texas Roadhouse (1.7×), 7-Eleven (2×), and LongHorn Steakhouse (1.83×) over the country average.

Where do Cheese fans live in United States?

Cheese fans in United States are most concentrated in California (reach 4,885,228), Texas (reach 3,678,301), and Florida (reach 2,886,140). These three regions account for the largest share of the active audience.

What other brands do Cheese fans also like?

Beyond Cheese itself, the audience over-indexes on 7-Eleven (2×), LongHorn Steakhouse (1.83×), O'Reilly Auto Parts (1.68×), and Jack in the Box (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.