Rascasse Audience Intelligence

Cheese Audience in United States

A data profile of the people who buy, follow and care about Cheese in United States — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 43,965,691 people in United States.

#1among Cheese in United States#362among Topic in United States#47in Food & Beverages

The average Cheese fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, 7-Eleven, Popeyes Louisiana Kitchen, with strongest over-indexing on Texas Roadhouse (1.7× the country average).

Demographically, the Cheese audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheese fan in United States is more female, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheese profile in United States.

Audience size
44M
in United States
Gender
60.0%♀
40.0% male
Age
40.9
average years
Country rank
#498
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheese fans

60.0% are female, 40.0% are male, average age 40.9.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Cheese audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.9
Estimated audience size43,965,691
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Cheese audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Cheese audience comes from United States.

Worldwide audience distribution share by country for Cheese
CountryShare
United States22.8%
Italy6.1%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheese audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheese fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1M1.70×
02Vermont~100K1.39×
03Utah~500K1.31×
04Alabama~700K1.11×
05Washington~1M1.09×
06Indiana~900K1.09×
07Oregon~500K1.08×
08West Virginia~200K1.08×
09Alaska~100K1.08×
10Maine~200K1.06×
11New Jersey~1M1.05×
12Idaho~200K1.05×
13Ohio~1.5M1.04×
14Michigan~1M1.04×
15Virginia~1M1.03×
16Missouri~700K1.03×
17Kentucky~600K1.03×
18Oklahoma~500K1.03×
19Arkansas~400K1.03×
20Pennsylvania~1.5M1.02×
21Minnesota~600K1.02×
22Louisiana~600K1.01×
23Kansas~300K1.00×
24Arizona~900K0.99×
25North Dakota~90K0.99×
26California~4.5M0.98×
27Illinois~1.5M0.98×
28North Carolina~1.5M0.98×
29Texas~3.5M0.96×
30New York~2.5M0.96×
31South Carolina~600K0.96×
32South Dakota~100K0.96×
33Georgia~1.5M0.95×
34Iowa~300K0.95×
35Nebraska~200K0.95×
36New Mexico~200K0.95×
37New Hampshire~200K0.94×
38Massachusetts~800K0.93×
39Colorado~600K0.93×
40Connecticut~400K0.93×
41Tennessee~800K0.92×
42Maryland~700K0.92×
43Mississippi~300K0.92×
44Delaware~100K0.92×
45Montana~100K0.89×
46Rhode Island~100K0.88×
47Florida~2.5M0.86×
48Nevada~400K0.86×
49Hawaii~200K0.85×
50Washington, District of Columbia~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Cheese, United States
0.67×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheese audience
#·InterestCategoryAffinity×
017-ElevenShopping2.00×
02Popeyes Louisiana KitchenFood & Beverages1.85×
03LongHorn SteakhouseFood & Beverages1.83×
04Firehouse SubsFood & Beverages1.74×
05Texas RoadhouseFood & Beverages1.70×
06Circle KShopping1.70×
07Pittsburgh PiratesSports1.70×
08Jack in the BoxFood & Beverages1.69×
09O'Reilly Auto PartsCars & Mobility1.68×
10St. Louis CardinalsSports1.64×
11Culver'sFood & Beverages1.62×
12Boston Red SoxSports1.61×
13Houston AstrosSports1.59×
14Outback SteakhouseFood & Beverages1.58×
15Atlanta BravesSports1.57×
16Arby'sFood & Beverages1.55×
17Los Angeles DodgersSports1.54×
18Jersey Mike's SubsFood & Beverages1.54×
19The Cheesecake FactoryFood & Beverages1.54×
20Shohei OhtaniSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheese audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.14×
Price SensitivityPREMIUM1.09×
Convenience OrientationPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheese audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.80×
TraditionCONSERVATISM0.83×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheese have in United States?

Cheese has an estimated audience of 43,965,691 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cheese fans?

60.0% of Cheese fans are female, 40.0% are male, with an average age of 40.9 years.

03

Which brands do Cheese fans like most?

Cheese fans show strongest brand affinity for Texas Roadhouse (1.7×), 7-Eleven (2×), and Popeyes Louisiana Kitchen (1.85×) over the country average.

04

Where do Cheese fans live in United States?

Cheese fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cheese fans also like?

Beyond Cheese itself, the audience over-indexes on 7-Eleven (2×), Popeyes Louisiana Kitchen (1.85×), LongHorn Steakhouse (1.83×), and Culver's (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in United States

See Cheese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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