Shohei Ohtani Audience in United States

Shohei Ohtani logo

Shohei Ohtani has an estimated audience of 11,469,488 people in United States. 40.6% are female, 59.4% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Justice, Pro-Ject, Panama, Minnesota, Elsword.

The average Shohei Ohtani fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Justice, Pro-Ject, Panama, with strongest over-indexing on Justice (21.81× the country average). Demographically, the Shohei Ohtani audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Shohei Ohtani fans

Demographic split for Shohei Ohtani audience in United States
MetricValue
Female40.6%
Male59.4%
Average age35.0
Estimated audience size11,469,488

Audience persona

The typical Shohei Ohtani fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Shohei Ohtani in United States
RegionReachAffinity
California3,390,3252.69×
Texas872,2320.88×
New York865,6611.35×
Florida661,7870.85×
Pennsylvania426,4931.1×
Illinois405,9951.06×
New Jersey402,9631.38×
Arizona370,7911.58×
Ohio320,3520.91×
Georgia296,5260.84×
Washington281,7281.22×
Michigan276,7280.92×
North Carolina274,2780.79×
Virginia251,1310.9×
Massachusetts250,0481.11×
Hawaii220,3474.47×
Maryland218,7631.11×
Indiana175,5260.84×
Colorado175,0190.97×
Tennessee174,3650.76×
Missouri167,6020.91×
Nevada163,7261.48×
Wisconsin155,7270.9×
Minnesota152,8560.93×
Oregon137,5981.05×
Connecticut128,5721.12×
Alabama119,5560.75×
South Carolina116,3490.67×
Louisiana115,3120.78×
Kentucky108,1240.75×
Utah93,5200.91×
Oklahoma92,4620.73×
Iowa78,3260.83×
Kansas75,6140.84×
Arkansas61,1490.65×
New Mexico55,5460.97×
Mississippi54,3490.58×
Idaho45,1310.78×
Nebraska39,4920.69×
New Hampshire38,2640.85×
Washington, District of Columbia36,6951.06×
Rhode Island33,4410.92×
West Virginia31,7540.59×
Maine31,0700.76×
Montana25,7350.81×
Delaware20,6820.65×
Alaska18,2100.74×
South Dakota17,5540.66×
North Dakota15,5810.66×
Vermont14,5500.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shohei Ohtani audience
BrandAffinityCategory
Justice21.81×Politics & Society
Pro-Ject7.18×Music & Radio
Panama5.08×Travel & Leisure
Minnesota2.24×Travel & Leisure
Elsword19.73×Games
Vocal harmony5.27×Music & Radio
Product design2.16×Business & Career
Goop5.64×Internet & Social Media
Grinch4.11×Movies & TV
Governor of Michigan7.16×Politics & Society
Wok6.05×Food & Beverages
Kendra Scott2.41×Fashion & Accessoires
Hipster7.5×Politics & Society
Mathcore6.01×Music & Radio
Stamp collecting3.45×Home & Garden
Regional styles of Mexican music1.8×Music & Radio
Google Home4.08×Technology & Electronics
Bank account1.55×Business & Career
Graham Greene3.75×Literature
TV Fanatic6.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shohei Ohtani audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Early Adopter MentalityPOWER1.53
Luxury OrientationPREMIUM1.48
Family OrientationCONSERVATISM1.43
Sports ActivityPOWER1.23
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Shohei Ohtani
CountryShare
United States69.7%
Canada11.2%
Japan5.7%

See Shohei Ohtani audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Shohei Ohtani have in United States?

Shohei Ohtani has an estimated audience of 11,469,488 people in United States, concentrated in California and Texas.

What is the gender split and age of Shohei Ohtani fans?

40.6% of Shohei Ohtani fans are female, 59.4% are male, with an average age of 35.0 years.

Which brands do Shohei Ohtani fans like most?

Shohei Ohtani fans show strongest brand affinity for Justice (21.81×), Pro-Ject (7.18×), and Panama (5.08×) over the country average.

Where do Shohei Ohtani fans live in United States?

Shohei Ohtani fans in United States are most concentrated in California (reach 3,390,325), Texas (reach 872,232), and New York (reach 865,661). These three regions account for the largest share of the active audience.

What other brands do Shohei Ohtani fans also like?

Beyond Shohei Ohtani itself, the audience over-indexes on Pro-Ject (7.18×), Panama (5.08×), Minnesota (2.24×), and Elsword (19.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shohei Ohtani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.