Shohei Ohtani Audience in United States

Shohei Ohtani has an estimated audience of 11,469,488 people in United States. 40.6% are female, 59.4% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Aaron Rodgers, Los Angeles Dodgers, Google Maps, Capital One, Los Angeles Kings.

The average Shohei Ohtani fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Rodgers, Los Angeles Dodgers, Google Maps, with strongest over-indexing on Aaron Rodgers (17.45× the country average). Demographically, the Shohei Ohtani audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Shohei Ohtani fans

Demographic split for Shohei Ohtani audience in United States
MetricValue
Female40.6%
Male59.4%
Average age35.0
Estimated audience size11,469,488

Audience persona

The typical Shohei Ohtani fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Shohei Ohtani in United States
RegionReachAffinity
California3,390,3252.69×
Texas872,2320.88×
New York865,6611.35×
Florida661,7870.85×
Pennsylvania426,4931.1×
Illinois405,9951.06×
New Jersey402,9631.38×
Arizona370,7911.58×
Ohio320,3520.91×
Georgia296,5260.84×
Washington281,7281.22×
Michigan276,7280.92×
North Carolina274,2780.79×
Virginia251,1310.9×
Massachusetts250,0481.11×
Hawaii220,3474.47×
Maryland218,7631.11×
Indiana175,5260.84×
Colorado175,0190.97×
Tennessee174,3650.76×
Missouri167,6020.91×
Nevada163,7261.48×
Wisconsin155,7270.9×
Minnesota152,8560.93×
Oregon137,5981.05×
Connecticut128,5721.12×
Alabama119,5560.75×
South Carolina116,3490.67×
Louisiana115,3120.78×
Kentucky108,1240.75×
Utah93,5200.91×
Oklahoma92,4620.73×
Iowa78,3260.83×
Kansas75,6140.84×
Arkansas61,1490.65×
New Mexico55,5460.97×
Mississippi54,3490.58×
Idaho45,1310.78×
Nebraska39,4920.69×
New Hampshire38,2640.85×
Washington, District of Columbia36,6951.06×
Rhode Island33,4410.92×
West Virginia31,7540.59×
Maine31,0700.76×
Montana25,7350.81×
Delaware20,6820.65×
Alaska18,2100.74×
South Dakota17,5540.66×
North Dakota15,5810.66×
Vermont14,5500.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shohei Ohtani audience
BrandAffinityCategory
Aaron Rodgers17.45×Sports
Los Angeles Dodgers16.63×Sports
Google Maps7.79×Internet & Social Media
Capital One7.29×Business & Career
Los Angeles Kings25.34×Sports
Luka Dončić15.9×Sports
Indeed.com5.6×Business & Career
Seattle Mariners10×Sports
Enterprise Rent-A-Car7.18×Cars & Mobility
Houston Astros9.7×Sports
Anaheim Ducks21.81×Sports
CarGurus6.47×Cars & Mobility
Beetlejuice5.36×Movies & TV
Yankee Stadium30.67×Sports
Circle K7.3×Shopping
Los Angeles Rams7.8×Sports
Kia Sportage19.73×Cars & Mobility
Bruce Willis6.81×Movies & TV
Osprey20.89×Fashion & Accessoires
Los Angeles Clippers8.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shohei Ohtani audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Early Adopter MentalityPOWER1.53
Luxury OrientationPREMIUM1.48
Family OrientationCONSERVATISM1.43
Sports ActivityPOWER1.23
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Shohei Ohtani
CountryShare
United States69.7%
Canada11.2%
Japan5.7%

See Shohei Ohtani audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Shohei Ohtani have in United States?

Shohei Ohtani has an estimated audience of 11,469,488 people in United States, concentrated in California and Texas.

What is the gender split and age of Shohei Ohtani fans?

40.6% of Shohei Ohtani fans are female, 59.4% are male, with an average age of 35.0 years.

Which brands do Shohei Ohtani fans like most?

Shohei Ohtani fans show strongest brand affinity for Aaron Rodgers (17.45×), Los Angeles Dodgers (16.63×), and Google Maps (7.79×) over the country average.

Where do Shohei Ohtani fans live in United States?

Shohei Ohtani fans in United States are most concentrated in California (reach 3,390,325), Texas (reach 872,232), and New York (reach 865,661). These three regions account for the largest share of the active audience.

What other brands do Shohei Ohtani fans also like?

Beyond Shohei Ohtani itself, the audience over-indexes on Los Angeles Dodgers (16.63×), Google Maps (7.79×), Capital One (7.29×), and Los Angeles Kings (25.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shohei Ohtani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.