Rascasse Audience Intelligence

Cheddar cheese Audience in United States

A data profile of the people who buy, follow and care about Cheddar cheese in United States — modelled from more than twelve digital signal sources. Cheddar cheese has an estimated audience of 8,565,133 people in United States.

#2among Cheese in United States#2598among Topic in United States#315in Food & Beverages

The average Cheddar cheese fan in United States is 39.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Tennessee.

Top brand affinities include Pizza Hut, Burger King, Dave Batista, with strongest over-indexing on Pizza Hut (1.52× the country average).

Demographically, the Cheddar cheese audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheddar cheese fan in United States is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheddar cheese profile in United States.

Audience size
8.6M
in United States
Gender
53.8%♀
46.2% male
Age
39.0
average years
Country rank
#4152
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheddar cheese fans

53.8% are female, 46.2% are male, average age 39.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Cheddar cheese audience in United States
MetricValue
Female53.8%
Male46.2%
Average age39.0
Estimated audience size8,565,133
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Cheddar cheese audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Cheddar cheese audience comes from United States.

Worldwide audience distribution share by country for Cheddar cheese
CountryShare
United States36.5%
Italy5.6%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheddar cheese audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheddar cheese fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~800K4.54×
02Texas~3M4.14×
03Kentucky~400K3.90×
04Oklahoma~300K2.99×
05Indiana~400K2.52×
06West Virginia~90K2.35×
07Florida~1.5M2.33×
08Nebraska~100K2.32×
09Kansas~200K2.25×
10Arkansas~100K2.01×
11Missouri~300K1.82×
12New Mexico~70K1.68×
13Georgia~400K1.48×
14Arizona~200K1.34×
15Delaware~30K1.26×
16Alabama~100K1.06×
17North Carolina~300K1.04×
18Virginia~200K0.94×
19Vermont~10K0.94×
20Iowa~70K0.93×
21Ohio~200K0.81×
22Colorado~100K0.77×
23South Carolina~100K0.77×
24Louisiana~80K0.76×
25Rhode Island~20K0.76×
26Connecticut~60K0.73×
27Massachusetts~100K0.72×
28Wisconsin~90K0.69×
29California~600K0.68×
30Alaska~10K0.67×
31Hawaii~20K0.64×
32Maryland~90K0.63×
33New Hampshire~20K0.63×
34South Dakota~10K0.63×
35New York~300K0.62×
36New Jersey~100K0.62×
37Washington~100K0.62×
38Maine~20K0.62×
39Oregon~60K0.61×
40North Dakota~10K0.61×
41Mississippi~40K0.60×
42Idaho~30K0.60×
43Pennsylvania~200K0.59×
44Utah~40K0.57×
45Illinois~200K0.54×
46Minnesota~70K0.53×
47Michigan~100K0.52×
48Nevada~40K0.51×
49Washington, District of Columbia~10K0.51×
50Montana~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Cheddar cheese, United States
0.50×1.00×4.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheddar cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheddar cheese audience
#·InterestCategoryAffinity×
01Dave BatistaMovies & TV5.10×
02Hardee'sFood & Beverages2.21×
03Arby'sFood & Beverages1.88×
047-ElevenShopping1.73×
05Circle KShopping1.73×
06LongHorn SteakhouseFood & Beverages1.70×
07O'Reilly Auto PartsCars & Mobility1.66×
08Haul truckCars & Mobility1.60×
09DairyFood & Beverages1.60×
10Advance Auto PartsCars & Mobility1.59×
11GameStopGames1.58×
12BaconFood & Beverages1.57×
13Potato chipFood & Beverages1.56×
14QuikTripShopping1.55×
15CheeseFood & Beverages1.54×
16Chicken (food)Food & Beverages1.54×
17Pizza HutFood & Beverages1.52×
18Burger KingFood & Beverages1.51×
19St. Louis CardinalsSports1.51×
20Culver'sFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheddar cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheddar cheese audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.16×
Early Adopter MentalityPOWER1.12×
PatriotismCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheddar cheese audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
TravellingTHRILL0.79×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheddar cheese have in United States?

Cheddar cheese has an estimated audience of 8,565,133 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Cheddar cheese fans?

53.8% of Cheddar cheese fans are female, 46.2% are male, with an average age of 39.0 years.

03

Which brands do Cheddar cheese fans like most?

Cheddar cheese fans show strongest brand affinity for Pizza Hut (1.52×), Burger King (1.51×), and Dave Batista (5.1×) over the country average.

04

Where do Cheddar cheese fans live in United States?

Cheddar cheese fans in United States are most concentrated in Texas (reach ~3M), Florida (reach ~1.5M), and Tennessee (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cheddar cheese fans also like?

Beyond Cheddar cheese itself, the audience over-indexes on Burger King (1.51×), Dave Batista (5.1×), 7-Eleven (1.73×), and Cheese (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cheese audiences in United States

See Cheddar cheese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheddar cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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