Cheddar cheese Audience in United States

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Cheddar cheese has an estimated audience of 8,565,133 people in United States. 53.8% are female, 46.2% are male, average age 39.0. Top regions: Texas, Florida, Tennessee. Top brand affinities: Pizza Hut, Burger King, Dave Batista, Cheese, 7-Eleven.

The average Cheddar cheese fan in United States is 39.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Tennessee. Top brand affinities include Pizza Hut, Burger King, Dave Batista, with strongest over-indexing on Pizza Hut (1.52× the country average). Demographically, the Cheddar cheese audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Cheddar cheese fans

Demographic split for Cheddar cheese audience in United States
MetricValue
Female53.8%
Male46.2%
Average age39.0
Estimated audience size8,565,133

Audience persona

The typical Cheddar cheese fan in United States is balanced, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Pizza Hut.

Top regions in United States

Top regions ranked by reach for Cheddar cheese in United States
RegionReachAffinity
Texas3,209,8974.36×
Florida1,368,8492.36×
Tennessee782,4494.55×
California666,8980.71×
Kentucky419,1603.9×
Indiana403,5732.58×
Georgia401,7321.52×
New York324,5660.68×
Oklahoma285,7633×
North Carolina276,9411.07×
Missouri253,4091.84×
Arizona235,2451.35×
Ohio216,8430.82×
Virginia201,0130.96×
Pennsylvania175,2190.61×
Illinois163,0660.57×
Kansas152,5312.26×
New Jersey140,4720.64×
Arkansas139,8221.98×
Alabama124,6551.04×
Massachusetts120,9970.72×
Michigan117,7840.53×
Washington108,6050.63×
Colorado105,9480.78×
South Carolina99,5640.77×
Nebraska97,5272.27×
Maryland91,8640.62×
Wisconsin88,8860.69×
West Virginia88,3482.22×
Louisiana83,0420.75×
New Mexico69,8591.63×
Minnesota67,0730.55×
Iowa63,9710.91×
Oregon60,7810.62×
Connecticut57,6260.67×
Utah44,0320.57×
Nevada42,4690.51×
Mississippi39,9060.57×
Delaware28,7431.22×
Idaho22,7550.53×
Hawaii21,3480.58×
New Hampshire18,9820.56×
Rhode Island18,7560.69×
Maine16,7340.55×
Washington, District of Columbia12,7840.5×
Vermont11,2460.75×
Montana10,0470.42×
Alaska9,9830.54×
South Dakota9,1840.46×
North Dakota8,7870.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheddar cheese audience
BrandAffinityCategory
Pizza Hut1.52×Food & Beverages
Burger King1.51×Food & Beverages
Dave Batista5.1×Movies & TV
Cheese1.54×Food & Beverages
7-Eleven1.73×Shopping
Arby's1.88×Food & Beverages
GameStop1.58×Games
O'Reilly Auto Parts1.66×Cars & Mobility
Advance Auto Parts1.59×Cars & Mobility
LongHorn Steakhouse1.7×Food & Beverages
Circle K1.73×Shopping
Chicken (food)1.54×Food & Beverages
QuikTrip1.55×Shopping
Haul truck1.6×Cars & Mobility
Dairy1.6×Food & Beverages
Bacon1.57×Food & Beverages
Hardee's2.21×Food & Beverages
St. Louis Cardinals1.51×Sports
Potato chip1.56×Food & Beverages
Smoking (cooking)1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheddar cheese audience
TraitClusterScore
ExtroversionTHRILL1.44
IndulgenceJOY1.31
Convenience OrientationPREMIUM1.3
Luxury OrientationPREMIUM1.29
IndividualismJOY1.25
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Cheddar cheese
CountryShare
United States36.5%
Italy5.6%
Brazil4.0%

See Cheddar cheese audiences in other countries

More Cheese audiences in United States

Frequently asked questions

How many fans does Cheddar cheese have in United States?

Cheddar cheese has an estimated audience of 8,565,133 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Cheddar cheese fans?

53.8% of Cheddar cheese fans are female, 46.2% are male, with an average age of 39.0 years.

Which brands do Cheddar cheese fans like most?

Cheddar cheese fans show strongest brand affinity for Pizza Hut (1.52×), Burger King (1.51×), and Dave Batista (5.1×) over the country average.

Where do Cheddar cheese fans live in United States?

Cheddar cheese fans in United States are most concentrated in Texas (reach 3,209,897), Florida (reach 1,368,849), and Tennessee (reach 782,449). These three regions account for the largest share of the active audience.

What other brands do Cheddar cheese fans also like?

Beyond Cheddar cheese itself, the audience over-indexes on Burger King (1.51×), Dave Batista (5.1×), Cheese (1.54×), and 7-Eleven (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheddar cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.