Rascasse Audience Intelligence

Bacon Audience in United States

A data profile of the people who buy, follow and care about Bacon in United States — modelled from more than twelve digital signal sources. Bacon has an estimated audience of 15,311,710 people in United States.

#14among Dish in United States#1543among Topic in United States#186in Food & Beverages

The average Bacon fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burger King, Wendy's, Pork, with strongest over-indexing on Burger King (1.58× the country average).

Demographically, the Bacon audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bacon fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bacon profile in United States.

Audience size
15.3M
in United States
Gender
53.2%♀
46.8% male
Age
42.0
average years
Country rank
#2274
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bacon fans

53.2% are female, 46.8% are male, average age 42.0.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Bacon audience in United States
MetricValue
Female53.2%
Male46.8%
Average age42.0
Estimated audience size15,311,710
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Bacon audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Bacon audience comes from United States.

Worldwide audience distribution share by country for Bacon
CountryShare
United States33.2%
Italy7.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bacon audience in United States is strongest.

Fig. 05

Top regions by affinity

Bacon fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~100K1.46×
02Texas~1.5M1.32×
03Louisiana~200K1.15×
04Alabama~200K1.13×
05Utah~200K1.12×
06Indiana~300K1.10×
07Arkansas~100K1.10×
08Georgia~500K1.09×
09Arizona~300K1.09×
10Kentucky~200K1.09×
11Iowa~100K1.09×
12Oklahoma~200K1.07×
13Mississippi~100K1.07×
14Kansas~100K1.07×
15South Carolina~200K1.06×
16California~2M1.05×
17Nebraska~80K1.05×
18North Carolina~500K1.04×
19Illinois~500K1.03×
20Florida~1M1.02×
21Washington~300K1.02×
22Michigan~400K1.01×
23Virginia~400K1.01×
24Pennsylvania~500K1.00×
25Maryland~300K1.00×
26Missouri~200K1.00×
27Massachusetts~300K0.99×
28New Jersey~400K0.98×
29Tennessee~300K0.98×
30Wisconsin~200K0.98×
31Ohio~500K0.97×
32Hawaii~60K0.97×
33New York~800K0.96×
34Alaska~30K0.96×
35Minnesota~200K0.95×
36New Mexico~70K0.95×
37Connecticut~100K0.94×
38Nevada~100K0.94×
39West Virginia~70K0.94×
40Delaware~40K0.94×
41South Dakota~30K0.94×
42North Dakota~30K0.93×
43Colorado~200K0.91×
44Oregon~200K0.89×
45Maine~50K0.89×
46Rhode Island~40K0.87×
47New Hampshire~50K0.86×
48Montana~40K0.85×
49Washington, District of Columbia~40K0.76×
50Vermont~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Bacon, United States
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bacon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bacon audience
#·InterestCategoryAffinity×
01CheeseburgerFood & Beverages2.09×
02SausageFood & Beverages1.81×
03PretzelFood & Beverages1.68×
04Egg (food)Food & Beverages1.67×
05Smoking (cooking)Food & Beverages1.65×
06Kwik TripShopping1.64×
07CasseroleFood & Beverages1.63×
08Hardee'sFood & Beverages1.62×
09Ground beefFood & Beverages1.61×
10PorkFood & Beverages1.60×
11Buffalo wingFood & Beverages1.59×
12Burger KingFood & Beverages1.58×
13Chicken (food)Food & Beverages1.54×
14Casey's General StoresFood & Beverages1.54×
15Philip RiversSports1.54×
16Ribs (food)Food & Beverages1.54×
17Smoked meatFood & Beverages1.53×
18Marco's PizzaFood & Beverages1.52×
19Wendy'sFood & Beverages1.51×
20French friesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bacon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bacon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
Need for SecurityCONSERVATISM1.03×
Convenience OrientationPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bacon audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.73×
TravellingTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bacon have in United States?

Bacon has an estimated audience of 15,311,710 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bacon fans?

53.2% of Bacon fans are female, 46.8% are male, with an average age of 42.0 years.

03

Which brands do Bacon fans like most?

Bacon fans show strongest brand affinity for Burger King (1.58×), Wendy's (1.51×), and Pork (1.6×) over the country average.

04

Where do Bacon fans live in United States?

Bacon fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bacon fans also like?

Beyond Bacon itself, the audience over-indexes on Wendy's (1.51×), Pork (1.6×), Chicken (food) (1.54×), and French fries (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Bacon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bacon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →