Bacon Audience in United States
Bacon has an estimated audience of 15,311,710 people in United States. 53.2% are female, 46.8% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Burger King, Pork, Chicken (food), French fries, Sausage.
The average Bacon fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burger King, Pork, Chicken (food), with strongest over-indexing on Burger King (1.58× the country average). Demographically, the Bacon audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Bacon fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 42.0 |
| Estimated audience size | 15,311,710 |
Audience persona
The typical Bacon fan in United States is balanced, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Burger King.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,802,118 | 1.07× |
| Texas | 1,736,046 | 1.32× |
| Florida | 1,141,990 | 1.1× |
| New York | 872,660 | 1.02× |
| Illinois | 540,044 | 1.06× |
| Georgia | 528,629 | 1.12× |
| Pennsylvania | 506,881 | 0.98× |
| North Carolina | 478,823 | 1.04× |
| Ohio | 447,852 | 0.95× |
| Michigan | 416,936 | 1.04× |
| New Jersey | 380,866 | 0.98× |
| Virginia | 379,936 | 1.02× |
| Arizona | 364,783 | 1.17× |
| Washington | 333,180 | 1.08× |
| Tennessee | 314,187 | 1.02× |
| Massachusetts | 305,004 | 1.01× |
| Indiana | 303,932 | 1.09× |
| Maryland | 272,236 | 1.03× |
| Alabama | 257,519 | 1.2× |
| Missouri | 246,103 | 1× |
| South Carolina | 240,130 | 1.04× |
| Colorado | 233,282 | 0.97× |
| Louisiana | 229,020 | 1.16× |
| Wisconsin | 222,756 | 0.97× |
| Minnesota | 217,367 | 0.99× |
| Kentucky | 192,003 | 1× |
| Oklahoma | 187,444 | 1.1× |
| Oregon | 159,337 | 0.91× |
| Utah | 154,104 | 1.12× |
| Connecticut | 143,489 | 0.93× |
| Nevada | 142,495 | 0.96× |
| Iowa | 138,651 | 1.1× |
| Arkansas | 138,471 | 1.1× |
| Mississippi | 135,027 | 1.07× |
| Kansas | 123,218 | 1.02× |
| Idaho | 117,148 | 1.53× |
| Nebraska | 78,208 | 1.02× |
| New Mexico | 70,944 | 0.92× |
| West Virginia | 63,369 | 0.89× |
| Hawaii | 61,512 | 0.93× |
| New Hampshire | 50,616 | 0.84× |
| Maine | 44,848 | 0.82× |
| Rhode Island | 40,971 | 0.84× |
| Delaware | 37,209 | 0.88× |
| Washington, District of Columbia | 35,655 | 0.77× |
| Montana | 33,624 | 0.79× |
| Alaska | 29,261 | 0.89× |
| South Dakota | 28,871 | 0.82× |
| North Dakota | 26,540 | 0.84× |
| Wyoming | 18,133 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 1.58× | Food & Beverages |
| Pork | 1.6× | Food & Beverages |
| Chicken (food) | 1.54× | Food & Beverages |
| French fries | 1.5× | Food & Beverages |
| Sausage | 1.81× | Food & Beverages |
| Cheeseburger | 2.09× | Food & Beverages |
| Smoking (cooking) | 1.65× | Food & Beverages |
| Buffalo wing | 1.59× | Food & Beverages |
| Smoked meat | 1.53× | Food & Beverages |
| Casey's General Stores | 1.54× | Food & Beverages |
| Egg (food) | 1.67× | Food & Beverages |
| Kwik Trip | 1.64× | Shopping |
| Hardee's | 1.62× | Food & Beverages |
| Ground beef | 1.61× | Food & Beverages |
| Philip Rivers | 1.54× | Sports |
| Pretzel | 1.68× | Food & Beverages |
| Casserole | 1.63× | Food & Beverages |
| Ribs (food) | 1.54× | Food & Beverages |
| Ham | 1.73× | Food & Beverages |
| Ranch dressing | 1.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Indulgence | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.19 |
| Community Orientation | OPEN | 1.16 |
| Convenience Orientation | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Italy | 7.4% |
| United Kingdom | 5.8% |
See Bacon audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Bacon have in United States?
Bacon has an estimated audience of 15,311,710 people in United States, concentrated in California and Texas.
What is the gender split and age of Bacon fans?
53.2% of Bacon fans are female, 46.8% are male, with an average age of 42.0 years.
Which brands do Bacon fans like most?
Bacon fans show strongest brand affinity for Burger King (1.58×), Pork (1.6×), and Chicken (food) (1.54×) over the country average.
Where do Bacon fans live in United States?
Bacon fans in United States are most concentrated in California (reach 1,802,118), Texas (reach 1,736,046), and Florida (reach 1,141,990). These three regions account for the largest share of the active audience.
What other brands do Bacon fans also like?
Beyond Bacon itself, the audience over-indexes on Pork (1.6×), Chicken (food) (1.54×), French fries (1.5×), and Sausage (1.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bacon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.