Bacon Audience in Germany
Bacon has an estimated audience of 816,953 people in Germany. 49.7% are female, 50.3% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smoked meat, Pork, Burger King, Barbecue grill, Plant-based diet.
The average Bacon fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smoked meat, Pork, Burger King, with strongest over-indexing on Smoked meat (20.12× the country average). Demographically, the Bacon audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Bacon fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.6 |
| Estimated audience size | 816,953 |
Audience persona
The typical Bacon fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Smoked meat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,846 | 1.15× |
| Bayern | 126,932 | 0.97× |
| Baden-Württemberg | 109,473 | 0.98× |
| Niedersachsen | 80,118 | 1.01× |
| Hessen | 67,201 | 1.08× |
| Rheinland-Pfalz | 40,875 | 1× |
| Sachsen | 40,217 | 1× |
| Berlin | 40,204 | 1.1× |
| Schleswig-Holstein | 27,385 | 0.93× |
| Brandenburg | 22,035 | 0.87× |
| Thüringen | 20,390 | 0.98× |
| Hamburg | 20,318 | 1.1× |
| Sachsen-Anhalt | 19,567 | 0.92× |
| Mecklenburg-Vorpommern | 13,349 | 0.86× |
| Saarland | 9,481 | 0.95× |
| Bremen | 7,717 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoked meat | 20.12× | Food & Beverages |
| Pork | 11.07× | Food & Beverages |
| Burger King | 4.01× | Food & Beverages |
| Barbecue grill | 5.59× | Home & Garden |
| Plant-based diet | 10.57× | Health |
| Sausage | 6.92× | Food & Beverages |
| Beef | 5.19× | Food & Beverages |
| Fried chicken | 8.74× | Food & Beverages |
| Healthy habits | 3.05× | Health |
| Charcuterie | 20.97× | Food & Beverages |
| Vegetarian cuisine | 2.78× | Food & Beverages |
| Ground meat | 6.99× | Food & Beverages |
| KFC | 3.49× | Food & Beverages |
| McDonald's | 2.77× | Food & Beverages |
| Grilling | 2.85× | Food & Beverages |
| Oatly | 16.59× | Food & Beverages |
| Vegan Recipes | 3.71× | Food & Beverages |
| Barbecue | 1.88× | Food & Beverages |
| More Nutrition | 1.98× | Health |
| Charcoal | 5.31× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.95 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| Italy | 7.4% |
| United Kingdom | 5.8% |
See Bacon audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Bacon have in Germany?
Bacon has an estimated audience of 816,953 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bacon fans?
49.7% of Bacon fans are female, 50.3% are male, with an average age of 40.6 years.
Which brands do Bacon fans like most?
Bacon fans show strongest brand affinity for Smoked meat (20.12×), Pork (11.07×), and Burger King (4.01×) over the country average.
Where do Bacon fans live in Germany?
Bacon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,846), Bayern (reach 126,932), and Baden-Württemberg (reach 109,473). These three regions account for the largest share of the active audience.
What other brands do Bacon fans also like?
Beyond Bacon itself, the audience over-indexes on Pork (11.07×), Burger King (4.01×), Barbecue grill (5.59×), and Plant-based diet (10.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bacon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.