Bacon Audience in Germany
A data profile of the people who buy, follow and care about Bacon in Germany — modelled from more than twelve digital signal sources. Bacon has an estimated audience of 816,953 people in Germany.
The average Bacon fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Smoked meat, Pork, Burger King, with strongest over-indexing on Smoked meat (20.12× the country average).
Demographically, the Bacon audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bacon fan in Germany is balanced, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Smoked meat.
At a glance
The key figures that characterise the Bacon profile in Germany.
Search interest · 12-month trend
Demographics of Bacon fans
49.7% are female, 50.3% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.6 |
| Estimated audience size | 816,953 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Bacon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.2% |
| Italy | 7.4% |
| United Kingdom | 5.8% |
Geography
Where the Bacon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~8K | 1.20× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 03 | Hamburg | ~20K | 1.06× | |
| 04 | Hessen | ~70K | 1.05× | |
| 05 | Berlin | ~40K | 1.03× | |
| 06 | Sachsen | ~40K | 1.01× | |
| 07 | Thüringen | ~20K | 1.01× | |
| 08 | Niedersachsen | ~80K | 0.99× | |
| 09 | Rheinland-Pfalz | ~40K | 0.99× | |
| 10 | Saarland | ~10K | 0.99× | |
| 11 | Sachsen-Anhalt | ~20K | 0.97× | |
| 12 | Baden-Württemberg | ~100K | 0.96× | |
| 13 | Bayern | ~100K | 0.94× | |
| 14 | Schleswig-Holstein | ~30K | 0.93× | |
| 15 | Brandenburg | ~20K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bacon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charcuterie | Food & Beverages | 20.97× | ||
| 02 | Smoked meat | Food & Beverages | 20.12× | ||
| 03 | Oatly | Food & Beverages | 16.59× | ||
| 04 | Pork | Food & Beverages | 11.07× | ||
| 05 | Plant-based diet | Health | 10.57× | ||
| 06 | Fried chicken | Food & Beverages | 8.74× | ||
| 07 | Ground meat | Food & Beverages | 6.99× | ||
| 08 | Sausage | Food & Beverages | 6.92× | ||
| 09 | Barbecue grill | Home & Garden | 5.59× | ||
| 10 | Charcoal | Home & Garden | 5.31× | ||
| 11 | Beef | Food & Beverages | 5.19× | ||
| 12 | Burger King | Food & Beverages | 4.01× | ||
| 13 | Vegan Recipes | Food & Beverages | 3.71× | ||
| 14 | KFC | Food & Beverages | 3.49× | ||
| 15 | Healthy habits | Health | 3.05× | ||
| 16 | Grilling | Food & Beverages | 2.85× | ||
| 17 | Vegetarian cuisine | Food & Beverages | 2.78× | ||
| 18 | McDonald's | Food & Beverages | 2.77× | ||
| 19 | More Nutrition | Health | 1.98× | ||
| 20 | Barbecue | Food & Beverages | 1.88× |
Personality of the Bacon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Healthy Lifestyle | BALANCE | 1.34× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Tradition | CONSERVATISM | 0.84× | |
| Pet Ownership | JOY | 0.90× |
Frequently asked questions
How many fans does Bacon have in Germany?
Bacon has an estimated audience of 816,953 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bacon fans?
49.7% of Bacon fans are female, 50.3% are male, with an average age of 40.6 years.
Which brands do Bacon fans like most?
Bacon fans show strongest brand affinity for Smoked meat (20.12×), Pork (11.07×), and Burger King (4.01×) over the country average.
Where do Bacon fans live in Germany?
Bacon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Bacon fans also like?
Beyond Bacon itself, the audience over-indexes on Pork (11.07×), Burger King (4.01×), Barbecue grill (5.59×), and Plant-based diet (10.57×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bacon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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