Ribs (food) Audience in United States

Ribs (food) logo

Ribs (food) has an estimated audience of 5,688,499 people in United States. 40.4% are female, 59.6% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, LongHorn Steakhouse, Smoked meat, Barbecue, Smoking (cooking).

The average Ribs (food) fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Smoked meat, with strongest over-indexing on Texas Roadhouse (2.72× the country average). Demographically, the Ribs (food) audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Ribs (food) fans

Demographic split for Ribs (food) audience in United States
MetricValue
Female40.4%
Male59.6%
Average age40.9
Estimated audience size5,688,499

Audience persona

The typical Ribs (food) fan in United States is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Ribs (food) in United States
RegionReachAffinity
California768,8351.23×
Texas576,3001.18×
Florida497,9191.29×
New York338,9181.07×
Illinois254,7751.34×
Georgia217,2071.24×
North Carolina190,7751.11×
Ohio187,7831.07×
Pennsylvania183,8960.96×
Michigan170,7451.15×
New Jersey150,1881.04×
Virginia143,5611.04×
Tennessee120,9001.06×
Arizona119,1431.03×
Indiana118,9501.14×
Washington112,7980.99×
Maryland108,9741.11×
Massachusetts100,3390.9×
South Carolina92,1771.08×
Missouri85,4330.93×
Alabama84,4601.06×
Wisconsin79,7940.93×
Colorado79,7150.89×
Louisiana79,5671.08×
Minnesota79,1410.97×
Oklahoma68,2011.08×
Kentucky60,4080.85×
Oregon59,3730.91×
Nevada59,1041.07×
Connecticut53,2520.93×
Mississippi52,3331.12×
Arkansas47,2361.01×
Utah46,8080.92×
Kansas42,9380.96×
Iowa39,5510.84×
New Mexico38,6981.36×
Nebraska28,8621.01×
Hawaii27,2121.11×
Idaho23,5790.83×
West Virginia20,0900.76×
Rhode Island18,3211.01×
Washington, District of Columbia16,9590.99×
New Hampshire16,7670.75×
Maine14,8060.73×
Delaware14,0990.9×
North Dakota13,6891.17×
Montana11,6510.74×
South Dakota11,0550.84×
Alaska9,7440.8×
Vermont6,8630.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ribs (food) audience
BrandAffinityCategory
Texas Roadhouse2.72×Food & Beverages
LongHorn Steakhouse4.13×Food & Beverages
Smoked meat5.4×Food & Beverages
Barbecue1.99×Food & Beverages
Smoking (cooking)3.84×Food & Beverages
Grilling1.78×Food & Beverages
Barbecue grill2.84×Home & Garden
Steak2.22×Food & Beverages
Pork2.69×Food & Beverages
Burger King1.68×Food & Beverages
AutoZone1.6×Cars & Mobility
Taco Bell1.62×Food & Beverages
Chick-fil-A1.54×Food & Beverages
Beef2.15×Food & Beverages
Pizza Hut1.5×Food & Beverages
Cuisine of the United States2.45×Food & Beverages
Buffalo Wild Wings1.83×Food & Beverages
Subway1.52×Food & Beverages
Outback Steakhouse2.55×Food & Beverages
Steakhouse2.28×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ribs (food) audience
TraitClusterScore
Convenience OrientationPREMIUM1.53
IndulgenceJOY1.46
Luxury OrientationPREMIUM1.42
Healthy LifestyleBALANCE1.21
ExtroversionTHRILL1.17
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Ribs (food)
CountryShare
United States28.5%
Japan5.7%
Brazil4.9%

See Ribs (food) audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Ribs (food) have in United States?

Ribs (food) has an estimated audience of 5,688,499 people in United States, concentrated in California and Texas.

What is the gender split and age of Ribs (food) fans?

40.4% of Ribs (food) fans are female, 59.6% are male, with an average age of 40.9 years.

Which brands do Ribs (food) fans like most?

Ribs (food) fans show strongest brand affinity for Texas Roadhouse (2.72×), LongHorn Steakhouse (4.13×), and Smoked meat (5.4×) over the country average.

Where do Ribs (food) fans live in United States?

Ribs (food) fans in United States are most concentrated in California (reach 768,835), Texas (reach 576,300), and Florida (reach 497,919). These three regions account for the largest share of the active audience.

What other brands do Ribs (food) fans also like?

Beyond Ribs (food) itself, the audience over-indexes on LongHorn Steakhouse (4.13×), Smoked meat (5.4×), Barbecue (1.99×), and Smoking (cooking) (3.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ribs (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.