Rascasse Audience Intelligence

Ribs (food) Audience in United States

A data profile of the people who buy, follow and care about Ribs (food) in United States — modelled from more than twelve digital signal sources. Ribs (food) has an estimated audience of 5,688,499 people in United States.

#37among Dish in United States#3476among Topic in United States#417in Food & Beverages

The average Ribs (food) fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Smoked meat, with strongest over-indexing on Texas Roadhouse (2.72× the country average).

Demographically, the Ribs (food) audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ribs (food) fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ribs (food) profile in United States.

Audience size
5.7M
in United States
Gender
40.4%♀
59.6% male
Age
40.9
average years
Country rank
#5964
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ribs (food) fans

40.4% are female, 59.6% are male, average age 40.9.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Ribs (food) audience in United States
MetricValue
Female40.4%
Male59.6%
Average age40.9
Estimated audience size5,688,499
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Ribs (food) audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Ribs (food) audience comes from United States.

Worldwide audience distribution share by country for Ribs (food)
CountryShare
United States28.5%
Japan5.7%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ribs (food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ribs (food) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K1.34×
02Illinois~200K1.25×
03Georgia~200K1.25×
04Florida~500K1.20×
05North Dakota~10K1.20×
06Texas~600K1.15×
07Mississippi~50K1.14×
08California~700K1.13×
09Hawaii~30K1.13×
10Michigan~200K1.12×
11Maryland~100K1.12×
12Indiana~100K1.11×
13North Carolina~200K1.09×
14Louisiana~80K1.09×
15Alabama~90K1.08×
16South Carolina~90K1.06×
17Oklahoma~70K1.06×
18Nevada~60K1.06×
19Ohio~200K1.05×
20Arkansas~50K1.05×
21Tennessee~100K1.03×
22Nebraska~30K1.03×
23Rhode Island~20K1.02×
24New Jersey~100K1.01×
25Arizona~100K1.01×
26Virginia~100K1.00×
27New York~300K0.98×
28Minnesota~80K0.97×
29Missouri~90K0.96×
30Wisconsin~80K0.96×
31Kansas~40K0.96×
32Washington, District of Columbia~20K0.96×
33Pennsylvania~200K0.95×
34Washington~100K0.94×
35Utah~50K0.94×
36Delaware~10K0.94×
37Connecticut~50K0.93×
38South Dakota~10K0.93×
39Kentucky~60K0.90×
40Alaska~10K0.90×
41Oregon~60K0.89×
42Massachusetts~100K0.87×
43Iowa~40K0.87×
44Colorado~80K0.86×
45Idaho~20K0.85×
46Montana~10K0.84×
47West Virginia~20K0.81×
48New Hampshire~20K0.78×
49Maine~20K0.78×
50Vermont~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Ribs (food), United States
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ribs (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ribs (food) audience
#·InterestCategoryAffinity×
01Smoked meatFood & Beverages5.40×
02LongHorn SteakhouseFood & Beverages4.13×
03Smoking (cooking)Food & Beverages3.84×
04Barbecue grillHome & Garden2.84×
05Texas RoadhouseFood & Beverages2.72×
06PorkFood & Beverages2.69×
07Outback SteakhouseFood & Beverages2.55×
08Cuisine of the United StatesFood & Beverages2.45×
09SteakFood & Beverages2.22×
10BeefFood & Beverages2.15×
11Culver'sFood & Beverages2.13×
12BarbecueFood & Beverages1.99×
13Buffalo Wild WingsFood & Beverages1.83×
14GrillingFood & Beverages1.78×
15Burger KingFood & Beverages1.68×
16Taco BellFood & Beverages1.62×
17AutoZoneCars & Mobility1.60×
18Chick-fil-AFood & Beverages1.54×
19SubwayFood & Beverages1.52×
20Pizza HutFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ribs (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ribs (food) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
IndulgenceJOY1.26×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ribs (food) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.89×
MindfulnessBALANCE0.90×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ribs (food) have in United States?

Ribs (food) has an estimated audience of 5,688,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ribs (food) fans?

40.4% of Ribs (food) fans are female, 59.6% are male, with an average age of 40.9 years.

03

Which brands do Ribs (food) fans like most?

Ribs (food) fans show strongest brand affinity for Texas Roadhouse (2.72×), LongHorn Steakhouse (4.13×), and Smoked meat (5.4×) over the country average.

04

Where do Ribs (food) fans live in United States?

Ribs (food) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Ribs (food) fans also like?

Beyond Ribs (food) itself, the audience over-indexes on LongHorn Steakhouse (4.13×), Smoked meat (5.4×), Barbecue (1.99×), and Smoking (cooking) (3.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ribs (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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