Rascasse Audience Intelligence

Smoking (cooking) Audience in United States

A data profile of the people who buy, follow and care about Smoking (cooking) in United States — modelled from more than twelve digital signal sources. Smoking (cooking) has an estimated audience of 13,003,940 people in United States.

#1817among Topic in United States#217in Food & Beverages

The average Smoking (cooking) fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smoked meat, Steakhouse, Grilling, with strongest over-indexing on Smoked meat (9.43× the country average).

Demographically, the Smoking (cooking) audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smoking (cooking) fan in United States is more male, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Smoked meat.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoking (cooking) profile in United States.

Audience size
13M
in United States
Gender
39.4%♀
60.6% male
Age
44.0
average years
Country rank
#2738
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoking (cooking) fans

39.4% are female, 60.6% are male, average age 44.0.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Smoking (cooking) audience in United States
MetricValue
Female39.4%
Male60.6%
Average age44.0
Estimated audience size13,003,940
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Smoking (cooking) audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Smoking (cooking) audience comes from United States.

Worldwide audience distribution share by country for Smoking (cooking)
CountryShare
United States38.2%
United Kingdom5.5%
Australia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoking (cooking) audience in United States is strongest.

Fig. 05

Top regions by affinity

Smoking (cooking) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~70K1.10×
02Montana~40K1.09×
03Vermont~20K1.09×
04Delaware~40K1.08×
05North Dakota~30K1.08×
06New Hampshire~50K1.07×
07South Dakota~30K1.06×
08Alaska~30K1.06×
09Mississippi~100K1.05×
10Idaho~70K1.05×
11Maine~50K1.05×
12Rhode Island~40K1.05×
13Hawaii~60K1.04×
14New Mexico~70K1.03×
15Nebraska~70K1.03×
16Washington, District of Columbia~40K1.02×
17Arkansas~100K1.01×
18Iowa~100K0.99×
19Kansas~100K0.99×
20Kentucky~200K0.98×
21Oklahoma~100K0.98×
22Louisiana~200K0.97×
23Connecticut~100K0.97×
24Nevada~100K0.97×
25Utah~100K0.97×
26South Carolina~200K0.96×
27Alabama~200K0.96×
28Indiana~200K0.95×
29Wisconsin~200K0.95×
30Oregon~100K0.95×
31Missouri~200K0.94×
32Minnesota~200K0.94×
33Arizona~200K0.93×
34Tennessee~200K0.93×
35Maryland~200K0.93×
36Colorado~200K0.93×
37Washington~200K0.92×
38Massachusetts~200K0.92×
39Michigan~300K0.91×
40New Jersey~300K0.91×
41Virginia~300K0.91×
42Ohio~400K0.90×
43North Carolina~400K0.90×
44Georgia~400K0.89×
45Pennsylvania~400K0.88×
46Illinois~400K0.88×
47Florida~700K0.82×
48New York~600K0.82×
49Texas~900K0.78×
50California~1M0.73×
Fig. 06

Affinity by region

Affinity by region — Smoking (cooking), United States
0.73×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoking (cooking) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoking (cooking) audience
#·InterestCategoryAffinity×
01Smoked meatFood & Beverages9.43×
02SteakhouseFood & Beverages3.66×
03Chili pepperFood & Beverages3.48×
04SausageFood & Beverages3.18×
05Outback SteakhouseFood & Beverages2.75×
06Online food orderingFood & Beverages2.45×
07Italian cuisineFood & Beverages2.31×
08Fast casual restaurantsFood & Beverages2.20×
09Fast food restaurantsFood & Beverages2.08×
10GrillingFood & Beverages2.01×
11Local foodFood & Beverages1.98×
12CBS SportsMovies & TV1.98×
13LunchFood & Beverages1.96×
14MeatFood & Beverages1.80×
15FoodieFood & Beverages1.80×
16Take-outFood & Beverages1.67×
17DinnerFood & Beverages1.59×
18LivestockPets & Animals1.57×
19Chick-fil-AFood & Beverages1.55×
20CocktailFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoking (cooking) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoking (cooking) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
PatriotismCONSERVATISM1.61×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoking (cooking) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
Social Media UsageJOY0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoking (cooking) have in United States?

Smoking (cooking) has an estimated audience of 13,003,940 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smoking (cooking) fans?

39.4% of Smoking (cooking) fans are female, 60.6% are male, with an average age of 44.0 years.

03

Which brands do Smoking (cooking) fans like most?

Smoking (cooking) fans show strongest brand affinity for Smoked meat (9.43×), Steakhouse (3.66×), and Grilling (2.01×) over the country average.

04

Where do Smoking (cooking) fans live in United States?

Smoking (cooking) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Smoking (cooking) fans also like?

Beyond Smoking (cooking) itself, the audience over-indexes on Steakhouse (3.66×), Grilling (2.01×), Italian cuisine (2.31×), and Meat (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Smoking (cooking) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoking (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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