Smoking (cooking) Audience in United States
Smoking (cooking) has an estimated audience of 13,003,940 people in United States. 39.4% are female, 60.6% are male, average age 44.0. Top brand affinities: Governor of Michigan, Israel, Goop, Vocal harmony, Grinch.
Top brand affinities include Governor of Michigan, Israel, Goop, with strongest over-indexing on Governor of Michigan (16.24× the country average). Demographically, the Smoking (cooking) audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Smoking (cooking) fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 44.0 |
| Estimated audience size | 13,003,940 |
Audience persona
The typical Smoking (cooking) fan in United States is more male, around 44.0 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 16.24× | Politics & Society |
| Israel | 4.61× | Travel & Leisure |
| Goop | 10.52× | Internet & Social Media |
| Vocal harmony | 8.58× | Music & Radio |
| Grinch | 7.51× | Movies & TV |
| Wok | 11.35× | Food & Beverages |
| Hibachi | 11.1× | Food & Beverages |
| Elsword | 21.88× | Games |
| Cherish (group) | 14.55× | Music & Radio |
| Mathcore | 10.65× | Music & Radio |
| Grace Slick | 11.54× | Music & Radio |
| Google Home | 8.45× | Technology & Electronics |
| headspace | 12.17× | Health |
| Hipster | 12.3× | Politics & Society |
| Fairy godmother | 9.42× | Literature |
| El Paso County, Colorado | 15.37× | Travel & Leisure |
| Historic site | 4.9× | Arts & Culture |
| TV Fanatic | 11.46× | Movies & TV |
| Kikar HaShabbat | 16.62× | News |
| No Escape (1994 film) | 11.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.41 |
| Luxury Orientation | PREMIUM | 2.02 |
| DIY Mentality | THRILL | 1.51 |
| Indulgence | JOY | 1.47 |
| Sports Activity | POWER | 1.35 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 5.5% |
| Australia | 3.3% |
See Smoking (cooking) audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Smoking (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.