Rascasse Audience Intelligence

Casserole Audience in United States

A data profile of the people who buy, follow and care about Casserole in United States — modelled from more than twelve digital signal sources. Casserole has an estimated audience of 5,092,275 people in United States.

#42among Dish in United States#3756among Topic in United States#449in Food & Beverages

The average Casserole fan in United States is 49.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mindvalley, Shortcrust pastry, John Frieda, with strongest over-indexing on Mindvalley (61.24× the country average).

Demographically, the Casserole audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casserole fan in United States is more female, around 49.3 years old, with strong Community Orientation tendencies and a notable affinity for Mindvalley.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casserole profile in United States.

Audience size
5.1M
in United States
Gender
80.4%♀
19.6% male
Age
49.3
average years
Country rank
#6591
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casserole fans

80.4% are female, 19.6% are male, average age 49.3.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for Casserole audience in United States
MetricValue
Female80.4%
Male19.6%
Average age49.3
Estimated audience size5,092,275
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Casserole audience in United States
Age bracketShare%
16-196%
20-298%
30-3913%
40-4923%
50+50%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Casserole audience comes from United States.

Worldwide audience distribution share by country for Casserole
CountryShare
United States41.8%
United Kingdom8.6%
Egypt5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casserole audience in United States is strongest.

Fig. 05

Top regions by affinity

Casserole fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~50K1.30×
02Georgia~200K1.29×
03Iowa~50K1.29×
04Mississippi~50K1.28×
05Oklahoma~70K1.26×
06Arkansas~50K1.26×
07South Dakota~10K1.22×
08Wisconsin~90K1.19×
09Alabama~80K1.19×
10Nebraska~30K1.18×
11Missouri~100K1.16×
12Indiana~100K1.11×
13Tennessee~100K1.09×
14West Virginia~30K1.08×
15Washington~100K1.07×
16Kentucky~70K1.04×
17Montana~10K1.04×
18Louisiana~70K1.03×
19Idaho~30K1.03×
20Ohio~200K1.02×
21Maine~20K1.02×
22North Carolina~200K1.01×
23Michigan~100K1.01×
24Oregon~60K1.01×
25Pennsylvania~200K1.00×
26Virginia~100K0.99×
27South Carolina~80K0.99×
28Alaska~10K0.98×
29North Dakota~10K0.98×
30Illinois~200K0.96×
31Minnesota~70K0.95×
32Vermont~8K0.93×
33Texas~400K0.92×
34New Hampshire~20K0.92×
35New Mexico~20K0.91×
36Arizona~90K0.87×
37Maryland~80K0.87×
38Utah~40K0.87×
39Rhode Island~10K0.87×
40California~500K0.86×
41Massachusetts~90K0.86×
42Hawaii~20K0.85×
43Connecticut~40K0.84×
44New York~200K0.83×
45Delaware~10K0.83×
46Florida~300K0.81×
47New Jersey~100K0.80×
48Colorado~60K0.80×
49Nevada~40K0.79×
50Washington, District of Columbia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Casserole, United States
0.72×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casserole audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casserole audience
#·InterestCategoryAffinity×
01MindvalleyBusiness & Career61.24×
02John FriedaBeauty & Wellness58.24×
03Shortcrust pastryFood & Beverages32.49×
04Bread crumbsFood & Beverages13.08×
05StuffingFood & Beverages12.67×
06Allegiant AirTravel & Leisure8.15×
07FlourFood & Beverages3.56×
08Dish (food)Food & Beverages3.22×
09OvenHome & Garden2.95×
10AldiShopping2.90×
11MSNNews2.71×
12Texas RoadhouseFood & Beverages2.66×
13Kohl'sShopping2.60×
14Dollar TreeShopping2.52×
15Dollar GeneralShopping2.47×
16CostcoShopping2.46×
17Sam's ClubShopping2.46×
18PinterestInternet & Social Media2.37×
19United StatesTravel & Leisure1.70×
20FamilyKids & Family1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casserole audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casserole audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.91×
DIY MentalityTHRILL1.86×
Convenience OrientationPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casserole audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Pet OwnershipJOY1.15×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casserole have in United States?

Casserole has an estimated audience of 5,092,275 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Casserole fans?

80.4% of Casserole fans are female, 19.6% are male, with an average age of 49.3 years.

03

Which brands do Casserole fans like most?

Casserole fans show strongest brand affinity for Mindvalley (61.24×), Shortcrust pastry (32.49×), and John Frieda (58.24×) over the country average.

04

Where do Casserole fans live in United States?

Casserole fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Casserole fans also like?

Beyond Casserole itself, the audience over-indexes on Shortcrust pastry (32.49×), John Frieda (58.24×), Aldi (2.9×), and Bread crumbs (13.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Casserole audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casserole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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