Casserole Audience in United States

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Casserole has an estimated audience of 5,092,275 people in United States. 80.4% are female, 19.6% are male, average age 49.3. Top regions: California, Texas, Florida. Top brand affinities: Mindvalley, Shortcrust pastry, John Frieda, Aldi, Bread crumbs.

The average Casserole fan in United States is 49.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mindvalley, Shortcrust pastry, John Frieda, with strongest over-indexing on Mindvalley (61.24× the country average). Demographically, the Casserole audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Casserole fans

Demographic split for Casserole audience in United States
MetricValue
Female80.4%
Male19.6%
Average age49.3
Estimated audience size5,092,275

Audience persona

The typical Casserole fan in United States is more female, around 49.3 years old, with strong Risk Appetite tendencies and a notable affinity for Mindvalley.

Top regions in United States

Top regions ranked by reach for Casserole in United States
RegionReachAffinity
California463,9400.83×
Texas396,8990.91×
Florida279,3760.81×
New York229,2720.81×
Georgia184,2481.17×
Pennsylvania176,6701.03×
Ohio169,5151.08×
Illinois164,7380.97×
North Carolina156,8411.02×
Michigan142,5191.07×
Virginia126,3071.02×
Tennessee118,2651.16×
Indiana110,0051.18×
Washington104,2581.02×
Missouri101,4221.24×
Wisconsin98,7211.29×
New Jersey97,5910.75×
Arizona94,2940.91×
Alabama89,7631.26×
Massachusetts83,0170.83×
South Carolina79,4841.04×
Oklahoma76,5181.35×
Maryland72,4470.83×
Minnesota71,8600.98×
Louisiana69,0751.05×
Kentucky68,0711.07×
Colorado65,9930.82×
Oregon58,9311.01×
Iowa57,6311.37×
Mississippi54,5361.3×
Arkansas53,9161.29×
Kansas51,9081.29×
Utah40,3820.89×
Connecticut38,3680.75×
Nevada37,4920.76×
Nebraska30,4851.19×
Idaho25,9191.01×
West Virginia25,0511.06×
New Mexico23,0630.9×
New Hampshire17,9200.89×
Maine17,7730.97×
Hawaii16,6090.76×
South Dakota14,7491.25×
Montana14,1421×
Rhode Island13,0350.8×
Washington, District of Columbia10,5030.69×
Delaware10,3610.74×
North Dakota9,7150.93×
Alaska8,8720.81×
Vermont7,9010.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casserole audience
BrandAffinityCategory
Mindvalley61.24×Business & Career
Shortcrust pastry32.49×Food & Beverages
John Frieda58.24×Beauty & Wellness
Aldi2.9×Shopping
Bread crumbs13.08×Food & Beverages
Pinterest2.37×Internet & Social Media
Kohl's2.6×Shopping
MSN2.71×News
Stuffing12.67×Food & Beverages
Costco2.46×Shopping
Texas Roadhouse2.66×Food & Beverages
Allegiant Air8.15×Travel & Leisure
Dish (food)3.22×Food & Beverages
Dollar General2.47×Shopping
Oven2.95×Home & Garden
Family1.67×Kids & Family
United States1.7×Travel & Leisure
Flour3.56×Food & Beverages
Dollar Tree2.52×Shopping
IHOP3.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casserole audience
TraitClusterScore
Risk AppetiteTHRILL1.55
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.35
Luxury OrientationPREMIUM1.33
CreativityOPEN1.18
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Casserole
CountryShare
United States41.9%
United Kingdom8.6%
Egypt5.5%

See Casserole audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Casserole have in United States?

Casserole has an estimated audience of 5,092,275 people in United States, concentrated in California and Texas.

What is the gender split and age of Casserole fans?

80.4% of Casserole fans are female, 19.6% are male, with an average age of 49.3 years.

Which brands do Casserole fans like most?

Casserole fans show strongest brand affinity for Mindvalley (61.24×), Shortcrust pastry (32.49×), and John Frieda (58.24×) over the country average.

Where do Casserole fans live in United States?

Casserole fans in United States are most concentrated in California (reach 463,940), Texas (reach 396,899), and Florida (reach 279,376). These three regions account for the largest share of the active audience.

What other brands do Casserole fans also like?

Beyond Casserole itself, the audience over-indexes on Shortcrust pastry (32.49×), John Frieda (58.24×), Aldi (2.9×), and Bread crumbs (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casserole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.