Shortcrust pastry Audience in United States

Shortcrust pastry logo

Shortcrust pastry has an estimated audience of 1,920,288 people in United States. 72.2% are female, 27.8% are male, average age 46.5. Top regions: California, Texas, New York.

The average Shortcrust pastry fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Shortcrust pastry fans

Demographic split for Shortcrust pastry audience in United States
MetricValue
Female72.2%
Male27.8%
Average age46.5
Estimated audience size1,920,288

Top regions in United States

Top regions ranked by reach for Shortcrust pastry in United States
RegionReachAffinity
California224,8521.06×
Texas128,9900.78×
New York116,5311.09×
Florida109,4400.84×
Washington66,8651.74×
Pennsylvania62,0480.96×
Illinois59,9600.94×
Massachusetts54,1911.43×
North Carolina51,9500.9×
Ohio49,2630.83×
Virginia48,2971.03×
Michigan48,0560.96×
Georgia42,8990.73×
New Jersey42,1140.86×
Oregon37,0201.68×
Colorado36,7151.21×
Arizona34,2290.87×
Maryland31,8860.97×
Tennessee29,8440.77×
Wisconsin29,4151.02×
Minnesota28,4711.03×
Indiana26,1970.75×
Kentucky25,4711.06×
Missouri25,1120.81×
Connecticut20,9781.09×
Utah20,6711.2×
South Carolina20,0280.69×
Nevada15,9710.86×
Alabama15,3730.57×
Louisiana14,9570.6×
Oklahoma14,9200.7×
Iowa13,1920.83×
Maine12,1931.77×
Kansas11,2240.74×
New Hampshire10,7281.42×
Arkansas10,5860.67×
Idaho9,6181.0×
New Mexico9,2890.96×
Hawaii8,6771.05×
Mississippi8,0600.51×
West Virginia7,2330.81×
Montana7,0471.32×
Washington, District of Columbia6,9951.21×
Rhode Island6,9061.13×
Nebraska6,3030.65×
Vermont6,1131.81×
Alaska5,1971.27×
Delaware5,1530.97×
Wyoming3,5101.23×
South Dakota3,4780.78×

Worldwide distribution

Worldwide audience distribution share by country for Shortcrust pastry
CountryShare
United States53.2%
United Kingdom12.6%
Canada4.6%

See Shortcrust pastry audiences in other countries

More Sweet audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Shortcrust pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.