Rascasse Audience Intelligence

Shortcrust pastry Audience in United States

A data profile of the people who buy, follow and care about Shortcrust pastry in United States — modelled from more than twelve digital signal sources. Shortcrust pastry has an estimated audience of 1,920,288 people in United States.

#58among Sweet in United States#6454among Topic in United States#891in Food & Beverages

The average Shortcrust pastry fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shortcrust pastry profile in United States.

Audience size
1.9M
in United States
Gender
72.2%♀
27.8% male
Age
46.5
average years
Country rank
#14692
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shortcrust pastry fans

72.2% are female, 27.8% are male, average age 46.5.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Shortcrust pastry audience in United States
MetricValue
Female72.2%
Male27.8%
Average age46.5
Estimated audience size1,920,288
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Shortcrust pastry audience in United States
Age bracketShare%
16-199%
20-2910%
30-3916%
40-4925%
50+40%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Shortcrust pastry audience comes from United States.

Worldwide audience distribution share by country for Shortcrust pastry
CountryShare
United States53.2%
United Kingdom12.6%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shortcrust pastry audience in United States is strongest.

Fig. 05

Top regions by affinity

Shortcrust pastry fans by region: top regions in United States
#RegionReachAffinity×
01Washington~60K1.53×
02Oregon~30K1.45×
03Maine~10K1.40×
04Massachusetts~50K1.26×
05Vermont~4K1.24×
06New Hampshire~9K1.21×
07Montana~6K1.16×
08Colorado~30K1.14×
09Utah~20K1.14×
10Alaska~5K1.11×
11Kentucky~30K1.10×
12Wisconsin~30K1.08×
13Connecticut~20K1.08×
14Washington, District of Columbia~6K1.07×
15Hawaii~9K1.06×
16Idaho~10K1.05×
17California~200K1.04×
18Minnesota~30K1.04×
19Rhode Island~6K1.03×
20Kansas~20K1.00×
21Virginia~50K0.99×
22Maryland~30K0.99×
23Delaware~5K0.99×
24North Dakota~4K0.99×
25New York~100K0.98×
26New Mexico~9K0.97×
27Iowa~20K0.95×
28South Dakota~4K0.95×
29Pennsylvania~60K0.94×
30Michigan~50K0.93×
31West Virginia~8K0.93×
32Missouri~30K0.92×
33Illinois~60K0.90×
34Nebraska~9K0.90×
35Nevada~20K0.89×
36North Carolina~50K0.88×
37Arizona~30K0.88×
38Arkansas~10K0.88×
39New Jersey~40K0.86×
40Ohio~50K0.84×
41Indiana~30K0.84×
42Oklahoma~20K0.84×
43Mississippi~10K0.84×
44Florida~100K0.83×
45Tennessee~30K0.82×
46South Carolina~20K0.82×
47Louisiana~20K0.80×
48Alabama~20K0.79×
49Georgia~50K0.78×
50Texas~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Shortcrust pastry, United States
0.74×1.00×1.53×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shortcrust pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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