Mindvalley Audience in United States

Mindvalley logo

Mindvalley has an estimated audience of 2,002,714 people in United States. 64.9% are female, 35.1% are male, average age 42.0. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Goop, Fairy godmother.

The average Mindvalley fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (7.75× the country average). Demographically, the Mindvalley audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Mindvalley fans

Demographic split for Mindvalley audience in United States
MetricValue
Female64.9%
Male35.1%
Average age42.0
Estimated audience size2,002,714

Audience persona

The typical Mindvalley fan in United States is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Mindvalley in United States
RegionReachAffinity
California352,3071.6×
Florida204,7741.51×
Texas161,4500.94×
New York140,4601.26×
Georgia68,3811.11×
New Jersey68,0821.34×
Washington65,1971.62×
Illinois62,2700.93×
North Carolina57,0060.95×
Arizona56,4501.38×
Pennsylvania54,0110.8×
Colorado52,4251.66×
Virginia50,8121.04×
Massachusetts45,7721.16×
Michigan43,7670.84×
Ohio43,7350.71×
Maryland36,8451.07×
Oregon33,0221.44×
Tennessee30,0130.75×
Utah29,5421.65×
Connecticut27,2721.36×
Minnesota25,3180.88×
Nevada24,1691.25×
Indiana23,4260.64×
Wisconsin23,0810.77×
Missouri22,6870.7×
South Carolina20,5900.68×
Hawaii18,2032.11×
Oklahoma14,4770.65×
Alabama13,7910.49×
Louisiana13,6540.53×
Idaho12,9531.29×
Kentucky12,8510.51×
Kansas11,7100.74×
New Mexico11,1501.11×
Iowa9,9340.6×
Arkansas9,8690.6×
Washington, District of Columbia8,6731.44×
New Hampshire8,3341.06×
Montana7,5091.35×
Maine7,2921.02×
Mississippi6,2080.38×
Nebraska6,0940.61×
Vermont5,0661.44×
Rhode Island5,0430.79×
Alaska4,8451.13×
Delaware4,0360.73×
West Virginia3,7760.4×
South Dakota2,8950.63×
Wyoming2,5090.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mindvalley audience
BrandAffinityCategory
Historic site7.75×Arts & Culture
Vocal harmony7.34×Music & Radio
Governor of Michigan11.8×Politics & Society
Goop8.28×Internet & Social Media
Fairy godmother10.22×Literature
Staycation4.51×Home & Garden
Hibachi9.8×Food & Beverages
Product design2.24×Business & Career
headspace10.26×Health
Whataburger1.9×Food & Beverages
Wok6.9×Food & Beverages
Natural rubber2.04×Cars & Mobility
Home equity1.9×Home & Garden
Google Home6.11×Technology & Electronics
Grace Slick8.11×Music & Radio
TV Fanatic9.82×Movies & TV
El Paso County, Colorado11.43×Travel & Leisure
Étretat26.53×Travel & Leisure
Hipster8.17×Politics & Society
UK garage4.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mindvalley audience
TraitClusterScore
MindfulnessBALANCE2.27
SpiritualityBALANCE1.51
Healthy LifestyleBALANCE1.26
TravellingTHRILL1.21
Design AffinityPREMIUM1.18
IndividualismJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Mindvalley
CountryShare
United States34.4%
United Kingdom8.4%
Canada5.3%

See Mindvalley audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mindvalley have in United States?

Mindvalley has an estimated audience of 2,002,714 people in United States, concentrated in California and Florida.

What is the gender split and age of Mindvalley fans?

64.9% of Mindvalley fans are female, 35.1% are male, with an average age of 42.0 years.

Which brands do Mindvalley fans like most?

Mindvalley fans show strongest brand affinity for Historic site (7.75×), Vocal harmony (7.34×), and Governor of Michigan (11.8×) over the country average.

Where do Mindvalley fans live in United States?

Mindvalley fans in United States are most concentrated in California (reach 352,307), Florida (reach 204,774), and Texas (reach 161,450). These three regions account for the largest share of the active audience.

What other brands do Mindvalley fans also like?

Beyond Mindvalley itself, the audience over-indexes on Vocal harmony (7.34×), Governor of Michigan (11.8×), Goop (8.28×), and Fairy godmother (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindvalley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.