Mindvalley Audience in United States

Mindvalley has an estimated audience of 2,002,714 people in United States. 64.9% are female, 35.1% are male, average age 42.0. Top regions: California, Florida, Texas. Top brand affinities: Casserole, Capital One, Indeed.com, Google Maps, Autism Awareness.

The average Mindvalley fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Casserole, Capital One, Indeed.com, with strongest over-indexing on Casserole (35.27× the country average). Demographically, the Mindvalley audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Mindvalley fans

Demographic split for Mindvalley audience in United States
MetricValue
Female64.9%
Male35.1%
Average age42.0
Estimated audience size2,002,714

Audience persona

The typical Mindvalley fan in United States is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Casserole.

Top regions in United States

Top regions ranked by reach for Mindvalley in United States
RegionReachAffinity
California352,3071.6×
Florida204,7741.51×
Texas161,4500.94×
New York140,4601.26×
Georgia68,3811.11×
New Jersey68,0821.34×
Washington65,1971.62×
Illinois62,2700.93×
North Carolina57,0060.95×
Arizona56,4501.38×
Pennsylvania54,0110.8×
Colorado52,4251.66×
Virginia50,8121.04×
Massachusetts45,7721.16×
Michigan43,7670.84×
Ohio43,7350.71×
Maryland36,8451.07×
Oregon33,0221.44×
Tennessee30,0130.75×
Utah29,5421.65×
Connecticut27,2721.36×
Minnesota25,3180.88×
Nevada24,1691.25×
Indiana23,4260.64×
Wisconsin23,0810.77×
Missouri22,6870.7×
South Carolina20,5900.68×
Hawaii18,2032.11×
Oklahoma14,4770.65×
Alabama13,7910.49×
Louisiana13,6540.53×
Idaho12,9531.29×
Kentucky12,8510.51×
Kansas11,7100.74×
New Mexico11,1501.11×
Iowa9,9340.6×
Arkansas9,8690.6×
Washington, District of Columbia8,6731.44×
New Hampshire8,3341.06×
Montana7,5091.35×
Maine7,2921.02×
Mississippi6,2080.38×
Nebraska6,0940.61×
Vermont5,0661.44×
Rhode Island5,0430.79×
Alaska4,8451.13×
Delaware4,0360.73×
West Virginia3,7760.4×
South Dakota2,8950.63×
Wyoming2,5090.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mindvalley audience
BrandAffinityCategory
Casserole35.27×Food & Beverages
Capital One9.86×Business & Career
Indeed.com9.9×Business & Career
Google Maps8.59×Internet & Social Media
Autism Awareness19.03×Health
Crazy, Stupid, Love.32.93×Movies & TV
Khan Academy15.57×Business & Career
Diabetes mellitus awareness12.48×Health
Mandy Moore26.53×Music & Radio
Google News8.65×News
ICloud13.35×Technology & Electronics
DeviantArt10.1×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Diane Keaton8.1×Movies & TV
HubSpot18.98×Internet & Social Media
Enterprise Rent-A-Car7.72×Cars & Mobility
Sean Penn15.84×Movies & TV
The Smiths19.95×Music & Radio
AccuWeather7.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mindvalley audience
TraitClusterScore
MindfulnessBALANCE2.27
SpiritualityBALANCE1.51
Healthy LifestyleBALANCE1.26
TravellingTHRILL1.21
Design AffinityPREMIUM1.18
IndividualismJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Mindvalley
CountryShare
United States34.4%
United Kingdom8.4%
Canada5.3%

See Mindvalley audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mindvalley have in United States?

Mindvalley has an estimated audience of 2,002,714 people in United States, concentrated in California and Florida.

What is the gender split and age of Mindvalley fans?

64.9% of Mindvalley fans are female, 35.1% are male, with an average age of 42.0 years.

Which brands do Mindvalley fans like most?

Mindvalley fans show strongest brand affinity for Casserole (35.27×), Capital One (9.86×), and Indeed.com (9.9×) over the country average.

Where do Mindvalley fans live in United States?

Mindvalley fans in United States are most concentrated in California (reach 352,307), Florida (reach 204,774), and Texas (reach 161,450). These three regions account for the largest share of the active audience.

What other brands do Mindvalley fans also like?

Beyond Mindvalley itself, the audience over-indexes on Capital One (9.86×), Indeed.com (9.9×), Google Maps (8.59×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindvalley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.