Rascasse Audience Intelligence

Mindvalley Audience in United States

A data profile of the people who buy, follow and care about Mindvalley in United States — modelled from more than twelve digital signal sources. Mindvalley has an estimated audience of 1,989,017 people in United States.

#441among Website / Newspaper / Magazine in United States#1078in Business & Career

The average Mindvalley fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Casserole, Crazy, Stupid, Love., Zootopia, with strongest over-indexing on Casserole (61.24× the country average).

Demographically, the Mindvalley audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mindvalley fan in United States is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Casserole.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mindvalley profile in United States.

Audience size
2M
in United States
Gender
64.9%♀
35.1% male
Age
42.0
average years
Country rank
#14296
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mindvalley

64.9% are female, 35.1% are male, average age 42.0.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Mindvalley audience in United States
MetricValue
Female64.9%
Male35.1%
Average age42.0
Estimated audience size1,989,017
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Mindvalley audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Mindvalley audience comes from United States.

Worldwide audience distribution share by country for Mindvalley
CountryShare
United States35.5%
United Kingdom8.7%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mindvalley audience in United States is strongest.

Fig. 05

Top regions by affinity

Mindvalley fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.90×
02Colorado~50K1.69×
03California~300K1.53×
04Utah~30K1.50×
05Washington~60K1.48×
06Florida~200K1.43×
07Oregon~30K1.35×
08Arizona~50K1.29×
09Washington, District of Columbia~8K1.27×
10Idaho~10K1.25×
11New Jersey~60K1.24×
12Connecticut~20K1.23×
13New York~100K1.20×
14Montana~7K1.20×
15Vermont~4K1.19×
16Nevada~20K1.18×
17Massachusetts~40K1.13×
18New Mexico~10K1.12×
19New Hampshire~9K1.09×
20Alaska~5K1.08×
21Georgia~70K1.07×
22Maryland~40K1.05×
23Maine~7K1.04×
24Virginia~50K1.00×
25North Carolina~60K0.94×
26Delaware~5K0.94×
27Texas~200K0.92×
28Rhode Island~6K0.92×
29South Dakota~4K0.90×
30North Dakota~4K0.89×
31Illinois~60K0.88×
32Minnesota~30K0.88×
33Michigan~40K0.83×
34Wisconsin~20K0.82×
35Kansas~10K0.82×
36Nebraska~8K0.81×
37West Virginia~8K0.81×
38Pennsylvania~50K0.80×
39South Carolina~20K0.80×
40Iowa~10K0.78×
41Arkansas~10K0.78×
42Tennessee~30K0.77×
43Missouri~20K0.76×
44Oklahoma~20K0.76×
45Mississippi~10K0.75×
46Ohio~40K0.72×
47Louisiana~20K0.72×
48Indiana~30K0.69×
49Kentucky~20K0.69×
50Alabama~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Mindvalley, United States
0.67×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mindvalley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mindvalley audience
#·InterestCategoryAffinity×
01CasseroleFood & Beverages61.24×
02Crazy, Stupid, Love.Movies & TV44.46×
03JetBrainsTechnology & Electronics25.77×
04A Million Ways to Die in the WestMovies & TV20.00×
05Jonathan GroffMovies & TV13.60×
06Feng shuiHealth11.50×
07Natasha LyonneMovies & TV9.09×
08ZootopiaMovies & TV8.63×
09Traditional Chinese medicineBusiness & Career8.45×
10HinduismPolitics & Society5.60×
11BuddhismHealth5.50×
12MetaphysicsBusiness & Career3.87×
13Non-alcoholic beverageFood & Beverages3.70×
14Zoom!Business & Career3.51×
15PhilanthropyArts & Culture3.15×
16Great ClipsBeauty & Wellness3.02×
17InnovationBusiness & Career2.76×
18Nonprofit organizationPolitics & Society1.91×
19EnergyHome & Garden1.74×
20PinterestInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mindvalley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mindvalley audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.66×
SpiritualityBALANCE2.27×
Career OrientationPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mindvalley audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
IndulgenceJOY0.88×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mindvalley have in United States?

Mindvalley has an estimated audience of 1,989,017 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mindvalley fans?

64.9% of Mindvalley fans are female, 35.1% are male, with an average age of 42.0 years.

03

Which brands do Mindvalley fans like most?

Mindvalley fans show strongest brand affinity for Casserole (61.24×), Crazy, Stupid, Love. (44.46×), and Zootopia (8.63×) over the country average.

04

Where do Mindvalley fans live in United States?

Mindvalley fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mindvalley fans also like?

Beyond Mindvalley itself, the audience over-indexes on Crazy, Stupid, Love. (44.46×), Zootopia (8.63×), Jonathan Groff (13.6×), and Metaphysics (3.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mindvalley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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