Rascasse Audience Intelligence

JetBrains Target Market in United States

A data profile of the people who buy, follow and care about JetBrains in United States — modelled from more than twelve digital signal sources. JetBrains has an estimated audience of 317,578 people in United States.

#4849among Brand in United States#1196in Technology & Electronics

The average JetBrains fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lingo (programming language), Dart (programming language), Satya Nadella, with strongest over-indexing on Lingo (programming language) (116.49× the country average).

Demographically, the JetBrains audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JetBrains fan in United States is more female, around 31.5 years old, with strong Mindfulness tendencies and a notable affinity for Lingo (programming language).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JetBrains profile in United States.

Audience size
318K
in United States
Gender
69.9%♀
30.1% male
Age
31.5
average years
Country rank
#46950
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JetBrains

69.9% are female, 30.1% are male, average age 31.5.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for JetBrains audience in United States
MetricValue
Female69.9%
Male30.1%
Average age31.5
Estimated audience size317,578
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the JetBrains audience in United States
Age bracketShare%
16-1934%
20-2928%
30-3920%
40-4912%
50+5%
Fig. 04

Worldwide distribution

7.7%

of the worldwide JetBrains audience comes from United States.

Worldwide audience distribution share by country for JetBrains
CountryShare
China36.3%
United States7.7%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JetBrains audience in United States is strongest.

Fig. 05

Top regions by affinity

JetBrains customers by region in United States
#RegionReachAffinity×
01Washington~10K2.04×
02California~70K1.91×
03Utah~6K1.90×
04Virginia~10K1.68×
05Washington, District of Columbia~1K1.53×
06Oregon~6K1.49×
07Massachusetts~9K1.47×
08Colorado~7K1.46×
09New York~20K1.23×
10Idaho~2K1.17×
11Minnesota~5K1.14×
12New Hampshire~1K1.12×
13Illinois~10K1.11×
14New Jersey~9K1.11×
15Texas~30K1.10×
16Maryland~6K1.10×
17Iowa~3K1.09×
18Vermont<1K1.06×
19Nebraska~2K1.04×
20Georgia~10K1.03×
21Missouri~5K1.03×
22Arkansas~3K1.02×
23Arizona~7K1.00×
24North Carolina~9K0.94×
25Wisconsin~5K0.94×
26Florida~20K0.93×
27Connecticut~3K0.93×
28Nevada~3K0.92×
29Kansas~2K0.92×
30Pennsylvania~10K0.91×
31Ohio~9K0.89×
32Michigan~8K0.89×
33Maine~1K0.88×
34Rhode Island<1K0.87×
35Montana<1K0.87×
36Tennessee~6K0.85×
37Alaska<1K0.85×
38North Dakota<1K0.84×
39Oklahoma~3K0.82×
40Indiana~5K0.81×
41Delaware<1K0.80×
42South Dakota<1K0.80×
43Alabama~4K0.78×
44New Mexico~1K0.76×
45Kentucky~3K0.73×
46Hawaii~1K0.73×
47West Virginia~1K0.71×
48South Carolina~3K0.69×
49Mississippi~2K0.65×
50Louisiana~3K0.63×
Fig. 06

Affinity by region

Affinity by region — JetBrains, United States
0.63×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JetBrains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JetBrains audience
#·InterestCategoryAffinity×
01Visual BasicWebsite / Newspaper / Magazine123.95×
02Angular (Application Platform)Technology & Electronics118.43×
03IntelliJ IDEATechnology & Electronics117.95×
04Lingo (programming language)Technology & Electronics116.49×
05Eiffel (programming language)Technology & Electronics112.81×
06XamarinBusiness & Career110.36×
07Ada (programming language)Technology & Electronics103.56×
08Dart (programming language)Technology & Electronics85.22×
09University of Applied Sciences Würzburg-SchweinfurtBusiness & Career79.57×
10Satya NadellaBusiness & Career56.15×
11Telltale GamesGames41.89×
12Evolve (video game)Games33.75×
13WorkaholicsMovies & TV33.02×
14Erlang (programming language)Technology & Electronics30.55×
15MindvalleyBusiness & Career25.77×
16Seth GreenMovies & TV23.27×
17Edge (magazine)Games19.10×
18Brink (video game)Games17.98×
19Psycho (1998 film)Movies & TV15.15×
20MemoryHealth5.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JetBrains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JetBrains audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.15×
Early Adopter MentalityPOWER1.10×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JetBrains audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
PatriotismCONSERVATISM0.76×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JetBrains's target market in United States?

JetBrains's target market in United States covers an estimated 317,578 people, concentrated in California and Texas.

02

What is the gender split and age of JetBrains customers?

69.9% of the JetBrains audience are female, 30.1% are male, with an average age of 31.5 years.

03

Which brands do JetBrains fans like most?

JetBrains fans show strongest brand affinity for Lingo (programming language) (116.49×), Dart (programming language) (85.22×), and Satya Nadella (56.15×) over the country average.

04

Where do JetBrains fans live in United States?

JetBrains fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do JetBrains fans also like?

Beyond JetBrains itself, the audience over-indexes on Dart (programming language) (85.22×), Satya Nadella (56.15×), IntelliJ IDEA (117.95×), and Ada (programming language) (103.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See JetBrains audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JetBrains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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