Rascasse Audience Intelligence

Workaholics Audience in United States

A data profile of the people who buy, follow and care about Workaholics in United States — modelled from more than twelve digital signal sources. Workaholics has an estimated audience of 843,604 people in United States.

#517among TV series in United States#2172among Movie / TV Show / Series in United States#4904in Movies & TV

The average Workaholics fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Johnny Knoxville, America Ferrera, Knee pad, with strongest over-indexing on Johnny Knoxville (79.29× the country average).

Demographically, the Workaholics audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Workaholics fan in United States is more male, around 30.3 years old, with strong Patriotism tendencies and a notable affinity for Johnny Knoxville.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workaholics profile in United States.

Audience size
844K
in United States
Gender
36.2%♀
63.8% male
Age
30.3
average years
Country rank
#26514
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Workaholics viewers

36.2% are female, 63.8% are male, average age 30.3.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Workaholics audience in United States
MetricValue
Female36.2%
Male63.8%
Average age30.3
Estimated audience size843,604
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Workaholics audience in United States
Age bracketShare%
16-1941%
20-2927%
30-3916%
40-4910%
50+6%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Workaholics audience comes from United States.

Worldwide audience distribution share by country for Workaholics
CountryShare
United States26.3%
Brazil18.0%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workaholics audience in United States is strongest.

Fig. 05

Top regions by affinity

Workaholics fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.35×
02Colorado~20K1.32×
03Montana~3K1.32×
04Arizona~20K1.29×
05Kansas~9K1.27×
06Nebraska~5K1.24×
07Idaho~5K1.21×
08Iowa~8K1.19×
09Washington~20K1.18×
10Missouri~20K1.15×
11California~100K1.12×
12Utah~9K1.12×
13North Dakota~2K1.12×
14Oklahoma~10K1.11×
15Alaska~2K1.11×
16New Mexico~5K1.10×
17Minnesota~10K1.09×
18Wisconsin~10K1.08×
19South Dakota~2K1.08×
20Ohio~30K1.07×
21Michigan~20K1.06×
22Maine~3K1.06×
23Vermont~2K1.05×
24Indiana~20K1.04×
25Nevada~9K1.03×
26New Hampshire~3K1.02×
27Illinois~30K1.01×
28Kentucky~10K0.99×
29Texas~70K0.97×
30Arkansas~7K0.97×
31Tennessee~20K0.94×
32Pennsylvania~30K0.91×
33West Virginia~4K0.90×
34Massachusetts~20K0.89×
35Rhode Island~2K0.89×
36Connecticut~7K0.86×
37North Carolina~20K0.85×
38Virginia~20K0.82×
39Louisiana~9K0.82×
40Hawaii~3K0.82×
41New York~40K0.81×
42South Carolina~10K0.80×
43Delaware~2K0.80×
44Washington, District of Columbia~2K0.79×
45Florida~50K0.78×
46Alabama~9K0.78×
47Georgia~20K0.76×
48Maryland~10K0.75×
49New Jersey~20K0.70×
50Mississippi~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Workaholics, United States
0.68×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workaholics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workaholics audience
#·InterestCategoryAffinity×
01Johnny KnoxvilleMovies & TV79.29×
02Cannabis Law ReformPolitics & Society66.38×
03Knee padHealth47.91×
04The Scorpion KingMovies & TV37.19×
05America FerreraMovies & TV34.22×
06JetBrainsTechnology & Electronics33.02×
07Massive open online courseBusiness & Career20.00×
08Rob McElhenneyMovies & TV19.37×
09Bobby LeeMovies & TV17.28×
10David CrossMovies & TV12.25×
11Obsessed (2009 film)Movies & TV11.92×
12YouTube MusicInternet & Social Media8.15×
13Julia RobertsMovies & TV7.17×
14Modern FamilyMovies & TV6.75×
15Breaking BadMovies & TV6.42×
16Alaska AirlinesTravel & Leisure5.19×
17Frontier AirlinesTravel & Leisure4.86×
18JetBlueTravel & Leisure4.13×
19NBA FinalsSports2.89×
20SupermanMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workaholics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workaholics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Early Adopter MentalityPOWER1.48×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workaholics audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
DIY MentalityTHRILL0.68×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Workaholics have in United States?

Workaholics has an estimated audience of 843,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Workaholics viewers?

36.2% of Workaholics fans are female, 63.8% are male, with an average age of 30.3 years.

03

Which brands do Workaholics fans like most?

Workaholics fans show strongest brand affinity for Johnny Knoxville (79.29×), America Ferrera (34.22×), and Knee pad (47.91×) over the country average.

04

Where do Workaholics fans live in United States?

Workaholics fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Workaholics fans also like?

Beyond Workaholics itself, the audience over-indexes on America Ferrera (34.22×), Knee pad (47.91×), Obsessed (2009 film) (11.92×), and YouTube Music (8.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Workaholics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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