Workaholics Audience in United States

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Workaholics has an estimated audience of 861,127 people in United States. 36.2% are female, 63.8% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Historic site, Jeep Grand Cherokee (WJ), 3D printing, Elsword.

The average Workaholics fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Historic site, Jeep Grand Cherokee (WJ), with strongest over-indexing on Dog breed (3.83× the country average). Demographically, the Workaholics audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Workaholics fans

Demographic split for Workaholics audience in United States
MetricValue
Female36.2%
Male63.8%
Average age30.3
Estimated audience size861,127

Audience persona

The typical Workaholics fan in United States is more male, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Workaholics in United States
RegionReachAffinity
California109,6911.16×
Texas77,0721.04×
Florida44,9840.77×
New York42,4160.88×
Illinois30,6531.07×
Ohio29,9241.13×
Pennsylvania27,9110.96×
Michigan25,6831.14×
North Carolina22,8170.88×
Arizona21,6691.23×
Washington21,2821.23×
Georgia21,1380.8×
Colorado18,7301.38×
Virginia17,9820.86×
Indiana16,9261.08×
Tennessee16,5760.96×
New Jersey16,0840.73×
Missouri16,0001.15×
Massachusetts15,5630.92×
Wisconsin13,8131.07×
Minnesota13,8011.12×
Oregon13,5001.37×
Maryland11,2250.76×
Kentucky10,7851×
Oklahoma10,6821.12×
South Carolina10,6720.82×
Louisiana9,2800.84×
Alabama8,9630.75×
Kansas8,8091.3×
Utah8,7951.14×
Nevada8,4991.02×
Iowa8,3781.18×
Connecticut7,4850.87×
Arkansas6,8390.96×
Nebraska5,2401.21×
Idaho5,0511.17×
New Mexico4,6361.07×
Mississippi4,4490.63×
New Hampshire3,3941×
West Virginia3,2870.82×
Maine3,2061.04×
Montana3,0881.29×
Hawaii2,8840.78×
Rhode Island2,2800.83×
South Dakota2,0701.04×
Washington, District of Columbia2,0020.77×
Alaska1,8981.03×
North Dakota1,8911.07×
Delaware1,7110.72×
Vermont1,4750.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Workaholics audience
BrandAffinityCategory
Dog breed3.83×Pets & Animals
Historic site11.47×Arts & Culture
Jeep Grand Cherokee (WJ)12.15×Cars & Mobility
3D printing4.47×Technology & Electronics
Elsword27.86×Games
Harlow20.04×Travel & Leisure
Fairy godmother11.6×Literature
Home construction2.03×Home & Garden
Vocal harmony5.3×Music & Radio
TV Fanatic11.66×Movies & TV
Mathcore8.36×Music & Radio
Alaska1.69×Travel & Leisure
Winemaking3.81×Food & Beverages
Home staging4.35×Home & Garden
Goop4.29×Internet & Social Media
Hipster7.03×Politics & Society
Vacuum packing7.65×Home & Garden
Grinch2.85×Movies & TV
Governor of Michigan4.87×Politics & Society
Lahaina, Hawaii11.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Workaholics audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
PatriotismCONSERVATISM1.38
SustainabilityBALANCE1.37
Convenience OrientationPREMIUM1.19
ExtroversionTHRILL1.15
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Workaholics
CountryShare
United States26.5%
Brazil18.2%
Japan7.0%

See Workaholics audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Workaholics have in United States?

Workaholics has an estimated audience of 861,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Workaholics fans?

36.2% of Workaholics fans are female, 63.8% are male, with an average age of 30.3 years.

Which brands do Workaholics fans like most?

Workaholics fans show strongest brand affinity for Dog breed (3.83×), Historic site (11.47×), and Jeep Grand Cherokee (WJ) (12.15×) over the country average.

Where do Workaholics fans live in United States?

Workaholics fans in United States are most concentrated in California (reach 109,691), Texas (reach 77,072), and Florida (reach 44,984). These three regions account for the largest share of the active audience.

What other brands do Workaholics fans also like?

Beyond Workaholics itself, the audience over-indexes on Historic site (11.47×), Jeep Grand Cherokee (WJ) (12.15×), 3D printing (4.47×), and Elsword (27.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Workaholics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.