A data profile of the people who buy, follow and care about Bobby Lee in United States — modelled from more than twelve digital signal sources. Bobby Lee has an estimated audience of 1,548,421 people in United States.
The average Bobby Lee fan in United States is 36.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Fátima, Portugal, Matt Rife, Joey Diaz, with strongest over-indexing on Fátima, Portugal (132.98× the country average).
Demographically, the Bobby Lee audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bobby Lee fan in United States is more male, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Fátima, Portugal.
The key figures that characterise the Bobby Lee profile in United States.
26.7% are female, 73.3% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 36.8 |
| Estimated audience size | 1,548,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Bobby Lee audience comes from United States.
| Country | Share |
|---|---|
| United States | 52.9% |
| United Kingdom | 6.3% |
| Canada | 6.3% |
Where the Bobby Lee audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~10K | 1.60× | |
| 02 | California | ~200K | 1.47× | |
| 03 | Oregon | ~20K | 1.38× | |
| 04 | Montana | ~5K | 1.30× | |
| 05 | Arizona | ~40K | 1.29× | |
| 06 | Washington | ~40K | 1.25× | |
| 07 | Alaska | ~4K | 1.21× | |
| 08 | Utah | ~20K | 1.17× | |
| 09 | Nevada | ~20K | 1.13× | |
| 10 | Idaho | ~9K | 1.13× | |
| 11 | Minnesota | ~20K | 1.12× | |
| 12 | Illinois | ~50K | 1.09× | |
| 13 | Colorado | ~30K | 1.08× | |
| 14 | Oklahoma | ~20K | 1.07× | |
| 15 | Texas | ~100K | 1.05× | |
| 16 | Michigan | ~40K | 1.04× | |
| 17 | Wisconsin | ~20K | 1.04× | |
| 18 | North Dakota | ~3K | 1.04× | |
| 19 | New Mexico | ~8K | 1.03× | |
| 20 | New Hampshire | ~6K | 1.03× | |
| 21 | Indiana | ~30K | 1.02× | |
| 22 | Missouri | ~20K | 0.99× | |
| 23 | Maine | ~5K | 0.99× | |
| 24 | Massachusetts | ~30K | 0.98× | |
| 25 | Iowa | ~10K | 0.98× | |
| 26 | Nebraska | ~7K | 0.98× | |
| 27 | South Dakota | ~3K | 0.97× | |
| 28 | Ohio | ~40K | 0.96× | |
| 29 | Kansas | ~10K | 0.96× | |
| 30 | Arkansas | ~10K | 0.95× | |
| 31 | Vermont | ~3K | 0.95× | |
| 32 | Pennsylvania | ~50K | 0.94× | |
| 33 | Kentucky | ~20K | 0.94× | |
| 34 | West Virginia | ~7K | 0.94× | |
| 35 | New York | ~80K | 0.92× | |
| 36 | Rhode Island | ~4K | 0.92× | |
| 37 | New Jersey | ~30K | 0.91× | |
| 38 | Connecticut | ~10K | 0.91× | |
| 39 | Tennessee | ~30K | 0.90× | |
| 40 | Virginia | ~30K | 0.89× | |
| 41 | North Carolina | ~40K | 0.85× | |
| 42 | Alabama | ~20K | 0.79× | |
| 43 | Washington, District of Columbia | ~4K | 0.79× | |
| 44 | Georgia | ~40K | 0.78× | |
| 45 | Maryland | ~20K | 0.78× | |
| 46 | Delaware | ~3K | 0.78× | |
| 47 | Florida | ~80K | 0.75× | |
| 48 | South Carolina | ~20K | 0.74× | |
| 49 | Louisiana | ~10K | 0.74× | |
| 50 | Mississippi | ~9K | 0.69× |
The strongest cross-interests of the Bobby Lee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fátima, Portugal | Travel & Leisure | 132.98× | ||
| 02 | Joe Lo Truglio | Movies & TV | 43.94× | ||
| 03 | Brendan Schaub | Sports | 43.72× | ||
| 04 | Joey Diaz | Movies & TV | 41.95× | ||
| 05 | Bryan Callen | Movies & TV | 41.28× | ||
| 06 | The Dictator (2012 film) | Movies & TV | 32.29× | ||
| 07 | Tom Segura | Movies & TV | 29.25× | ||
| 08 | Chris D'Elia | Movies & TV | 25.54× | ||
| 09 | Jason Mantzoukas | Movies & TV | 24.71× | ||
| 10 | Whitney Cummings | Movies & TV | 21.67× | ||
| 11 | Bo Burnham | Music & Radio | 21.35× | ||
| 12 | Nick Swardson | Movies & TV | 17.97× | ||
| 13 | Bert Kreischer | Movies & TV | 17.68× | ||
| 14 | Matt Rife | Music & Radio | 16.59× | ||
| 15 | Danny McBride | Movies & TV | 16.50× | ||
| 16 | Nikki Glaser | Movies & TV | 15.67× | ||
| 17 | Sarfarosh | Movies & TV | 13.65× | ||
| 18 | Shane Gillis | Music & Radio | 9.12× | ||
| 19 | Turtle | Pets & Animals | 6.30× | ||
| 20 | Superman | Movies & TV | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.51× | |
| Early Adopter Mentality | POWER | 1.38× | |
| Social Media Usage | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.86× |
Bobby Lee has an estimated audience of 1,548,421 people in United States, concentrated in California and Texas.
26.7% of Bobby Lee fans are female, 73.3% are male, with an average age of 36.8 years.
Bobby Lee fans show strongest brand affinity for Fátima, Portugal (132.98×), Matt Rife (16.59×), and Joey Diaz (41.95×) over the country average.
Bobby Lee fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Bobby Lee itself, the audience over-indexes on Matt Rife (16.59×), Joey Diaz (41.95×), Tom Segura (29.25×), and Nikki Glaser (15.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bobby Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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