Bobby Lee Audience in United States

Bobby Lee logo

Bobby Lee has an estimated audience of 1,508,144 people in United States. 26.7% are female, 73.3% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Fátima, Portugal, Matt Rife, Tom Segura, Joey Diaz, Bert Kreischer.

The average Bobby Lee fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fátima, Portugal, Matt Rife, Tom Segura, with strongest over-indexing on Fátima, Portugal (132.98× the country average). Demographically, the Bobby Lee audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Bobby Lee fans

Demographic split for Bobby Lee audience in United States
MetricValue
Female26.7%
Male73.3%
Average age36.8
Estimated audience size1,508,144

Audience persona

The typical Bobby Lee fan in United States is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Fátima, Portugal.

Top regions in United States

Top regions ranked by reach for Bobby Lee in United States
RegionReachAffinity
California251,5761.52×
Texas141,9871.1×
New York82,1090.97×
Florida80,4860.79×
Illinois57,8801.15×
Pennsylvania47,4750.93×
Ohio45,2170.97×
Arizona43,4171.41×
Michigan40,6361.03×
Washington38,7831.28×
North Carolina38,0700.84×
Georgia37,5270.81×
New Jersey34,8070.91×
Virginia33,5650.91×
Massachusetts29,6261×
Indiana27,5491×
Tennessee27,3400.9×
Colorado27,1661.14×
Missouri25,2031.04×
Minnesota23,9601.11×
Oregon22,2471.29×
Wisconsin22,1530.98×
Maryland20,6500.8×
Oklahoma18,6351.11×
Kentucky17,8650.94×
Alabama17,2920.82×
South Carolina16,8780.74×
Nevada16,4421.13×
Utah15,1991.13×
Louisiana14,4070.74×
Connecticut14,1180.93×
Iowa12,0680.97×
Arkansas12,0260.97×
Kansas11,2880.95×
Hawaii9,9871.54×
Idaho8,3711.11×
Mississippi8,0130.64×
Nebraska7,4030.98×
New Mexico7,3640.97×
West Virginia6,2760.89×
Montana5,9221.42×
New Hampshire5,8210.98×
Maine5,1720.96×
Rhode Island4,1460.86×
Alaska3,8551.19×
Washington, District of Columbia3,6440.8×
North Dakota3,0991×
South Dakota3,0800.88×
Delaware3,0010.72×
Vermont2,3770.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bobby Lee audience
BrandAffinityCategory
Fátima, Portugal132.98×Travel & Leisure
Matt Rife16.59×Music & Radio
Tom Segura29.25×Movies & TV
Joey Diaz41.95×Movies & TV
Bert Kreischer17.68×Movies & TV
The Dictator (2012 film)32.29×Movies & TV
Nikki Glaser15.67×Movies & TV
Danny McBride16.5×Movies & TV
Jason Mantzoukas24.71×Movies & TV
Whitney Cummings21.67×Movies & TV
Joe Lo Truglio43.94×Movies & TV
Bryan Callen41.28×Movies & TV
Brendan Schaub43.72×Sports
Friends2.81×Movies & TV
Shane Gillis9.12×Music & Radio
Turtle6.3×Pets & Animals
Bo Burnham21.35×Music & Radio
Superman1.85×Movies & TV
Chris D'Elia25.54×Movies & TV
Nick Swardson17.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bobby Lee audience
TraitClusterScore
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.32
TraditionCONSERVATISM1.32
SpiritualityBALANCE1.25
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Bobby Lee
CountryShare
United States52.6%
United Kingdom6.4%
Canada6.3%

See Bobby Lee audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Bobby Lee have in United States?

Bobby Lee has an estimated audience of 1,508,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Bobby Lee fans?

26.7% of Bobby Lee fans are female, 73.3% are male, with an average age of 36.8 years.

Which brands do Bobby Lee fans like most?

Bobby Lee fans show strongest brand affinity for Fátima, Portugal (132.98×), Matt Rife (16.59×), and Tom Segura (29.25×) over the country average.

Where do Bobby Lee fans live in United States?

Bobby Lee fans in United States are most concentrated in California (reach 251,576), Texas (reach 141,987), and New York (reach 82,109). These three regions account for the largest share of the active audience.

What other brands do Bobby Lee fans also like?

Beyond Bobby Lee itself, the audience over-indexes on Matt Rife (16.59×), Tom Segura (29.25×), Joey Diaz (41.95×), and Bert Kreischer (17.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bobby Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.