A data profile of the people who buy, follow and care about Bo Burnham in United States — modelled from more than twelve digital signal sources. Bo Burnham has an estimated audience of 1,206,744 people in United States.
The average Bo Burnham fan in United States is 37.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Alison Brie, Winona Ryder, Kim Cattrall, with strongest over-indexing on Alison Brie (81.79× the country average).
Demographically, the Bo Burnham audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bo Burnham fan in United States is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Alison Brie.
The key figures that characterise the Bo Burnham profile in United States.
46.7% are female, 53.3% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 37.5 |
| Estimated audience size | 1,206,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Bo Burnham audience comes from United States.
| Country | Share |
|---|---|
| United States | 56.5% |
| United Kingdom | 9.3% |
| Canada | 5.8% |
Where the Bo Burnham audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.43× | |
| 02 | Massachusetts | ~30K | 1.38× | |
| 03 | Vermont | ~3K | 1.38× | |
| 04 | Maine | ~6K | 1.33× | |
| 05 | New Hampshire | ~6K | 1.31× | |
| 06 | Washington | ~30K | 1.30× | |
| 07 | Alaska | ~3K | 1.24× | |
| 08 | Colorado | ~20K | 1.23× | |
| 09 | Utah | ~10K | 1.19× | |
| 10 | Washington, District of Columbia | ~4K | 1.15× | |
| 11 | Missouri | ~20K | 1.11× | |
| 12 | Minnesota | ~20K | 1.11× | |
| 13 | Idaho | ~6K | 1.10× | |
| 14 | Ohio | ~40K | 1.07× | |
| 15 | Montana | ~3K | 1.07× | |
| 16 | Michigan | ~30K | 1.04× | |
| 17 | Indiana | ~20K | 1.04× | |
| 18 | Kansas | ~10K | 1.04× | |
| 19 | Nebraska | ~6K | 1.04× | |
| 20 | Wisconsin | ~20K | 1.03× | |
| 21 | New York | ~70K | 1.02× | |
| 22 | Rhode Island | ~4K | 1.02× | |
| 23 | Pennsylvania | ~40K | 1.01× | |
| 24 | Oklahoma | ~10K | 1.01× | |
| 25 | Iowa | ~10K | 1.01× | |
| 26 | North Dakota | ~2K | 1.01× | |
| 27 | Illinois | ~40K | 1.00× | |
| 28 | Arizona | ~20K | 1.00× | |
| 29 | Kentucky | ~10K | 0.99× | |
| 30 | Tennessee | ~20K | 0.98× | |
| 31 | West Virginia | ~5K | 0.98× | |
| 32 | Connecticut | ~10K | 0.95× | |
| 33 | California | ~100K | 0.93× | |
| 34 | Arkansas | ~9K | 0.93× | |
| 35 | South Dakota | ~2K | 0.92× | |
| 36 | Virginia | ~30K | 0.91× | |
| 37 | North Carolina | ~30K | 0.88× | |
| 38 | Alabama | ~10K | 0.87× | |
| 39 | New Jersey | ~20K | 0.83× | |
| 40 | Maryland | ~20K | 0.83× | |
| 41 | New Mexico | ~5K | 0.80× | |
| 42 | Georgia | ~30K | 0.79× | |
| 43 | Texas | ~80K | 0.77× | |
| 44 | Nevada | ~9K | 0.77× | |
| 45 | Louisiana | ~10K | 0.76× | |
| 46 | Delaware | ~2K | 0.76× | |
| 47 | South Carolina | ~10K | 0.74× | |
| 48 | Florida | ~60K | 0.72× | |
| 49 | Hawaii | ~4K | 0.71× | |
| 50 | Mississippi | ~6K | 0.66× |
The strongest cross-interests of the Bo Burnham audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kim Cattrall | Movies & TV | 104.51× | ||
| 02 | Alison Brie | Movies & TV | 81.79× | ||
| 03 | Jenny Slate | Movies & TV | 67.10× | ||
| 04 | Kristen Schaal | Movies & TV | 60.49× | ||
| 05 | Marc Maron | Movies & TV | 58.46× | ||
| 06 | Toni Collette | Movies & TV | 56.37× | ||
| 07 | Winona Ryder | Movies & TV | 55.59× | ||
| 08 | Tig Notaro | Movies & TV | 54.86× | ||
| 09 | Dumb and Dumber | Movies & TV | 42.35× | ||
| 10 | Jack Nicholson | Movies & TV | 39.92× | ||
| 11 | Kevin Smith | Movies & TV | 39.15× | ||
| 12 | Norm Macdonald | Movies & TV | 33.76× | ||
| 13 | The Big Lebowski | Movies & TV | 33.06× | ||
| 14 | Zoolander | Movies & TV | 32.47× | ||
| 15 | Nikki Glaser | Movies & TV | 26.24× | ||
| 16 | Tina Fey | Movies & TV | 24.81× | ||
| 17 | Zach Galifianakis | Movies & TV | 24.41× | ||
| 18 | Isla Fisher | Movies & TV | 19.13× | ||
| 19 | Twin Peaks | Movies & TV | 16.49× | ||
| 20 | Michael J. Fox | Movies & TV | 13.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Early Adopter Mentality | POWER | 1.60× | |
| Individualism | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Bo Burnham has an estimated audience of 1,206,744 people in United States, concentrated in California and Texas.
46.7% of Bo Burnham fans are female, 53.3% are male, with an average age of 37.5 years.
Bo Burnham fans show strongest brand affinity for Alison Brie (81.79×), Winona Ryder (55.59×), and Kim Cattrall (104.51×) over the country average.
Bo Burnham fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Bo Burnham itself, the audience over-indexes on Winona Ryder (55.59×), Kim Cattrall (104.51×), Jenny Slate (67.1×), and Jack Nicholson (39.92×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bo Burnham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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