Nikki Glaser Audience in United States

Nikki Glaser logo

Nikki Glaser has an estimated audience of 3,962,574 people in United States. 37.6% are female, 62.4% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Matt Rife, Chess club, Johnny Manziel, Von Miller, Jim Jefferies.

The average Nikki Glaser fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Matt Rife, Chess club, Johnny Manziel, with strongest over-indexing on Matt Rife (44.9× the country average). Demographically, the Nikki Glaser audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Comedian

Demographics of Nikki Glaser fans

Demographic split for Nikki Glaser audience in United States
MetricValue
Female37.6%
Male62.4%
Average age41.0
Estimated audience size3,962,574

Audience persona

The typical Nikki Glaser fan in United States is more male, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Matt Rife.

Top regions in United States

Top regions ranked by reach for Nikki Glaser in United States
RegionReachAffinity
California399,7630.92×
Texas265,9700.78×
New York246,5851.11×
Florida229,9930.86×
Pennsylvania151,2931.13×
Illinois144,5341.09×
Massachusetts139,7911.79×
Ohio124,3751.02×
Michigan123,6891.19×
New Jersey112,5071.12×
North Carolina111,0570.93×
Georgia94,4550.77×
Virginia92,1510.95×
Missouri88,2641.38×
Washington84,0881.06×
Tennessee75,3150.95×
Colorado73,3221.17×
Indiana71,1490.98×
Wisconsin70,7211.19×
Minnesota67,4551.19×
Maryland62,1060.91×
Arizona57,1590.71×
Connecticut55,4201.39×
South Carolina49,4200.83×
Oregon47,3831.04×
Kentucky42,5990.86×
Louisiana40,8940.8×
Oklahoma39,3860.9×
Iowa38,8371.19×
Kansas35,5201.14×
Nevada32,9830.86×
Alabama32,3630.58×
Utah29,6570.84×
Arkansas26,9900.83×
New Hampshire25,7091.65×
Nebraska20,3581.02×
Mississippi18,8980.58×
Maine18,5521.31×
Idaho17,4150.88×
Rhode Island15,6931.24×
New Mexico15,0190.76×
West Virginia14,0400.76×
Hawaii12,5740.74×
Washington, District of Columbia12,2781.03×
Montana10,7590.98×
Vermont10,0861.45×
North Dakota9,7631.2×
Delaware8,8190.81×
South Dakota7,5680.83×
Wyoming4,6640.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nikki Glaser audience
BrandAffinityCategory
Matt Rife44.9×Music & Radio
Chess club112.13×Sports
Johnny Manziel56.54×Sports
Von Miller55.07×Sports
Jim Jefferies61.18×Music & Radio
John Elway31.31×Sports
Taylor Tomlinson34.92×Music & Radio
Alison Brie17.27×Movies & TV
Iliza Shlesinger34.92×Movies & TV
George A. Romero62.3×Movies & TV
Jenny Slate21.78×Movies & TV
Calendar Girls65.45×Movies & TV
Roger Goodell41.66×Sports
Chelsea Peretti30.97×Movies & TV
Norm Macdonald19.14×Movies & TV
Bo Burnham26.24×Music & Radio
Taran Killam25.99×Movies & TV
Whitney Cummings20.74×Movies & TV
Nate Bargatze7.39×Music & Radio
Friends2.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nikki Glaser audience
TraitClusterScore
ExtroversionTHRILL1.66
Risk AppetiteTHRILL1.41
Early Adopter MentalityPOWER1.33
Sports ActivityPOWER1.23
IndividualismJOY1.2
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Nikki Glaser
CountryShare
United States64.4%
Canada7.5%
United Kingdom3.9%

See Nikki Glaser audiences in other countries

More Comedian audiences in United States

Frequently asked questions

How many fans does Nikki Glaser have in United States?

Nikki Glaser has an estimated audience of 3,962,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Nikki Glaser fans?

37.6% of Nikki Glaser fans are female, 62.4% are male, with an average age of 41.0 years.

Which brands do Nikki Glaser fans like most?

Nikki Glaser fans show strongest brand affinity for Matt Rife (44.9×), Chess club (112.13×), and Johnny Manziel (56.54×) over the country average.

Where do Nikki Glaser fans live in United States?

Nikki Glaser fans in United States are most concentrated in California (reach 399,763), Texas (reach 265,970), and New York (reach 246,585). These three regions account for the largest share of the active audience.

What other brands do Nikki Glaser fans also like?

Beyond Nikki Glaser itself, the audience over-indexes on Chess club (112.13×), Johnny Manziel (56.54×), Von Miller (55.07×), and Jim Jefferies (61.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nikki Glaser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.