Roger Goodell Audience in United States

Roger Goodell logo

Roger Goodell has an estimated audience of 639,569 people in United States. 37.1% are female, 62.9% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: John Kearns, Gloria, Austin Kayak, Hibachi, Horeca.

The average Roger Goodell fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include John Kearns, Gloria, Austin Kayak, with strongest over-indexing on John Kearns (123.27× the country average). Demographically, the Roger Goodell audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Roger Goodell fans

Demographic split for Roger Goodell audience in United States
MetricValue
Female37.1%
Male62.9%
Average age33.5
Estimated audience size639,569

Audience persona

The typical Roger Goodell fan in United States is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for John Kearns.

Top regions in United States

Top regions ranked by reach for Roger Goodell in United States
RegionReachAffinity
California56,0080.8×
Texas45,2820.82×
New York42,0781.18×
Florida39,1930.91×
Pennsylvania28,7921.34×
Michigan24,1291.44×
Ohio23,9411.22×
Illinois23,0181.08×
North Carolina19,0490.99×
Georgia18,8950.96×
New Jersey17,5251.08×
Virginia16,5471.06×
Arizona15,7191.2×
Massachusetts15,5831.24×
Missouri14,2401.38×
Maryland12,6591.15×
Wisconsin12,1121.26×
Tennessee11,5870.9×
Washington11,2260.88×
Indiana11,0430.95×
Minnesota10,9641.2×
Colorado10,6181.05×
Louisiana9,3961.14×
South Carolina8,9420.93×
Kansas8,0061.59×
Alabama7,5580.85×
Kentucky6,7450.84×
Connecticut6,2550.98×
Iowa5,7851.1×
Nevada5,2860.85×
Oklahoma5,2100.73×
Oregon5,1370.7×
Utah3,9310.69×
Mississippi3,8760.74×
Arkansas3,6760.7×
Nebraska3,5081.09×
New Hampshire2,9931.19×
Maine2,8291.23×
Idaho2,6070.81×
West Virginia2,4380.82×
Washington, District of Columbia2,3191.21×
New Mexico2,2590.7×
Rhode Island2,0591.01×
Delaware1,8041.02×
Hawaii1,7770.65×
South Dakota1,7701.2×
Montana1,5230.86×
North Dakota1,4081.07×
Alaska1,0240.75×
Vermont8250.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roger Goodell audience
BrandAffinityCategory
John Kearns123.27×Movies & TV
Gloria20×Music & Radio
Austin Kayak57.15×Shopping
Hibachi16.34×Food & Beverages
Horeca29.7×Travel & Leisure
Mae Hong Son Province31.01×Travel & Leisure
Gilbert Burns (fighter)22.09×Sports
Khaadi8.81×Fashion & Accessoires
Tifo73.84×Sports
UncommonGoods25.81×Shopping
Elsword20×Games
Shiba Inu8.35×Pets & Animals
Kia Tigers21.28×Sports
Krasnodar29.42×Travel & Leisure
Guillermo Francella36.82×Movies & TV
Alaska1.59×Travel & Leisure
Home equity1.78×Home & Garden
Shea Homes15.1×Home & Garden
John Havlicek13.58×Sports
Wikia2.87×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roger Goodell audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
Risk AppetiteTHRILL1.86
TraditionCONSERVATISM1.2
Urban LifestyleOPEN1.11
Family OrientationCONSERVATISM1.11
IndividualismJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Roger Goodell
CountryShare
United States86.9%
Canada3.8%
Germany2.3%

See Roger Goodell audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Roger Goodell have in United States?

Roger Goodell has an estimated audience of 639,569 people in United States, concentrated in California and Texas.

What is the gender split and age of Roger Goodell fans?

37.1% of Roger Goodell fans are female, 62.9% are male, with an average age of 33.5 years.

Which brands do Roger Goodell fans like most?

Roger Goodell fans show strongest brand affinity for John Kearns (123.27×), Gloria (20×), and Austin Kayak (57.15×) over the country average.

Where do Roger Goodell fans live in United States?

Roger Goodell fans in United States are most concentrated in California (reach 56,008), Texas (reach 45,282), and New York (reach 42,078). These three regions account for the largest share of the active audience.

What other brands do Roger Goodell fans also like?

Beyond Roger Goodell itself, the audience over-indexes on Gloria (20×), Austin Kayak (57.15×), Hibachi (16.34×), and Horeca (29.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roger Goodell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.