Rascasse Audience Intelligence

Tefal Target Market in United States

A data profile of the people who buy, follow and care about Tefal in United States — modelled from more than twelve digital signal sources. Tefal has an estimated audience of 279,381 people in United States.

#16among Domestic appliances in United States#5199among Brand in United States#1718in Home & Garden

The average Tefal fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Smeg (appliances), Life Coach, Norm Macdonald, with strongest over-indexing on Smeg (appliances) (308.13× the country average).

Demographically, the Tefal audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tefal fan in United States is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Smeg (appliances).

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tefal profile in United States.

Audience size
279K
in United States
Gender
64.8%♀
35.2% male
Age
38.9
average years
Country rank
#50122
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tefal

64.8% are female, 35.2% are male, average age 38.9.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Tefal audience in United States
MetricValue
Female64.8%
Male35.2%
Average age38.9
Estimated audience size279,381
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Tefal audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4919%
50+23%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Tefal audience comes from United States.

Worldwide audience distribution share by country for Tefal
CountryShare
France10.6%
United Kingdom9.7%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tefal audience in United States is strongest.

Fig. 05

Top regions by affinity

Tefal customers by region in United States
#RegionReachAffinity×
01New York~30K1.67×
02California~50K1.58×
03Washington, District of Columbia~1K1.58×
04Washington~8K1.38×
05New Jersey~9K1.31×
06Illinois~10K1.25×
07Virginia~8K1.22×
08Massachusetts~7K1.19×
09Florida~20K1.11×
10Iowa~3K1.09×
11Louisiana~4K1.08×
12Alaska<1K1.07×
13North Dakota<1K1.04×
14Vermont<1K1.04×
15Pennsylvania~10K1.03×
16South Dakota<1K1.03×
17Maryland~5K1.02×
18Connecticut~3K1.02×
19Nevada~3K1.02×
20Texas~20K1.01×
21Oregon~3K1.01×
22Delaware<1K1.00×
23Montana<1K0.99×
24Arizona~6K0.98×
25Georgia~8K0.97×
26West Virginia~1K0.96×
27Hawaii~1K0.96×
28Rhode Island<1K0.96×
29Kansas~2K0.95×
30Idaho~1K0.95×
31New Hampshire~1K0.95×
32Maine<1K0.94×
33Michigan~7K0.92×
34Colorado~4K0.91×
35Minnesota~4K0.91×
36New Mexico~1K0.91×
37Nebraska~1K0.91×
38Tennessee~5K0.90×
39Kentucky~3K0.90×
40Mississippi~2K0.90×
41Ohio~8K0.89×
42Alabama~4K0.89×
43Arkansas~2K0.89×
44North Carolina~7K0.88×
45South Carolina~4K0.88×
46Utah~2K0.87×
47Indiana~4K0.86×
48Wisconsin~4K0.86×
49Oklahoma~3K0.86×
50Missouri~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Tefal, United States
0.82×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tefal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tefal audience
#·InterestCategoryAffinity×
01Grayson DolanMovies & TV540.89×
02Groupe SEBHome & Garden377.70×
03Smeg (appliances)Home & Garden308.13×
04J. A. HenckelsHome & Garden242.42×
05Roger GoodellSports154.15×
06Wellness CoachHealth142.51×
07Life CoachBusiness & Career125.00×
08Colin QuinnMovies & TV118.78×
09Johnny ManzielSports109.09×
10Norm MacdonaldMovies & TV104.90×
11CuisinartHome & Garden80.43×
12Architectural DesignBusiness & Career73.32×
13Von MillerSports63.64×
14Dave AttellMovies & TV60.30×
15Le CreusetHome & Garden43.18×
16BrevilleHome & Garden35.14×
17Small applianceTechnology & Electronics29.09×
18Food storage containerHome & Garden20.68×
19Nate BargatzeMusic & Radio13.02×
20Predator (alien)Movies & TV12.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tefal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tefal audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM7.40×
Design AffinityPREMIUM3.36×
Urban LifestyleOPEN2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tefal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Risk AppetiteTHRILL0.99×
SpiritualityBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tefal's target market in United States?

Tefal's target market in United States covers an estimated 279,381 people, concentrated in California and New York.

02

What is the gender split and age of Tefal customers?

64.8% of the Tefal audience are female, 35.2% are male, with an average age of 38.9 years.

03

Which brands do Tefal fans like most?

Tefal fans show strongest brand affinity for Smeg (appliances) (308.13×), Life Coach (125×), and Norm Macdonald (104.9×) over the country average.

04

Where do Tefal fans live in United States?

Tefal fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tefal fans also like?

Beyond Tefal itself, the audience over-indexes on Life Coach (125×), Norm Macdonald (104.9×), Johnny Manziel (109.09×), and Grayson Dolan (540.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See Tefal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tefal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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