Von Miller Audience in United States
Von Miller has an estimated audience of 1,532,550 people in United States. 26.9% are female, 73.1% are male, average age 32.0. Top regions: New York, Texas, Colorado. Top brand affinities: Sailor, Austin Kayak, Mae Hong Son Province, Elsword, Wikia.
The average Von Miller fan in United States is 32.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Texas, Colorado. Top brand affinities include Sailor, Austin Kayak, Mae Hong Son Province, with strongest over-indexing on Sailor (27.94× the country average). Demographically, the Von Miller audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Von Miller fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 32.0 |
| Estimated audience size | 1,532,550 |
Audience persona
The typical Von Miller fan in United States is more male, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Sailor.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 163,063 | 1.9× |
| Texas | 157,819 | 1.2× |
| Colorado | 115,032 | 4.76× |
| California | 113,494 | 0.67× |
| Florida | 77,372 | 0.75× |
| Pennsylvania | 53,924 | 1.04× |
| Ohio | 42,527 | 0.9× |
| North Carolina | 41,029 | 0.89× |
| Illinois | 39,607 | 0.78× |
| Georgia | 39,040 | 0.83× |
| Virginia | 35,269 | 0.94× |
| Michigan | 32,428 | 0.81× |
| New Jersey | 32,387 | 0.83× |
| Maryland | 28,569 | 1.08× |
| Missouri | 26,420 | 1.07× |
| Tennessee | 24,039 | 0.78× |
| Massachusetts | 22,765 | 0.75× |
| Indiana | 22,175 | 0.79× |
| Washington | 22,120 | 0.72× |
| Arizona | 21,970 | 0.7× |
| South Carolina | 20,259 | 0.88× |
| Minnesota | 18,422 | 0.84× |
| Wisconsin | 17,348 | 0.75× |
| Kansas | 16,339 | 1.35× |
| Louisiana | 16,041 | 0.81× |
| Oklahoma | 14,779 | 0.87× |
| Kentucky | 14,506 | 0.75× |
| Nevada | 12,709 | 0.86× |
| Alabama | 12,514 | 0.58× |
| Connecticut | 12,338 | 0.8× |
| Iowa | 12,200 | 0.97× |
| Utah | 11,892 | 0.87× |
| Oregon | 10,988 | 0.63× |
| New Mexico | 10,731 | 1.4× |
| Arkansas | 9,770 | 0.77× |
| Mississippi | 9,751 | 0.77× |
| Nebraska | 8,540 | 1.11× |
| Idaho | 7,279 | 0.95× |
| Wyoming | 5,930 | 2.61× |
| Montana | 5,734 | 1.35× |
| South Dakota | 5,074 | 1.43× |
| West Virginia | 4,909 | 0.69× |
| Hawaii | 4,776 | 0.72× |
| New Hampshire | 4,098 | 0.68× |
| Washington, District of Columbia | 3,968 | 0.86× |
| Delaware | 3,664 | 0.87× |
| North Dakota | 3,463 | 1.1× |
| Rhode Island | 3,444 | 0.71× |
| Maine | 3,383 | 0.62× |
| Alaska | 1,791 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sailor | 27.94× | Travel & Leisure |
| Austin Kayak | 57.15× | Shopping |
| Mae Hong Son Province | 37.38× | Travel & Leisure |
| Elsword | 23.33× | Games |
| Wikia | 4.57× | Internet & Social Media |
| Home construction | 1.52× | Home & Garden |
| Minnesota | 1.84× | Travel & Leisure |
| Nebraska | 2.49× | Travel & Leisure |
| Alaska | 1.52× | Travel & Leisure |
| Horeca | 13.77× | Travel & Leisure |
| Kazuo Ishiguro | 15.55× | Literature |
| Graham Greene | 5.22× | Literature |
| Chili con carne | 6.71× | Food & Beverages |
| Pontifical Xavierian University | 21.8× | Business & Career |
| Kasik | 9.03× | Travel & Leisure |
| Hibachi | 5.79× | Food & Beverages |
| Hog Hunting | 2.39× | Sports |
| Google Photos | 1.68× | Technology & Electronics |
| Manual labour | 4.07× | Business & Career |
| Home staging | 3.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Early Adopter Mentality | POWER | 1.24 |
| Sports Activity | POWER | 1.17 |
| Extroversion | THRILL | 1.15 |
| Community Orientation | OPEN | 1.09 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.7% |
| Canada | 3.0% |
| Germany | 1.3% |
See Von Miller audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Von Miller have in United States?
Von Miller has an estimated audience of 1,532,550 people in United States, concentrated in New York and Texas.
What is the gender split and age of Von Miller fans?
26.9% of Von Miller fans are female, 73.1% are male, with an average age of 32.0 years.
Which brands do Von Miller fans like most?
Von Miller fans show strongest brand affinity for Sailor (27.94×), Austin Kayak (57.15×), and Mae Hong Son Province (37.38×) over the country average.
Where do Von Miller fans live in United States?
Von Miller fans in United States are most concentrated in New York (reach 163,063), Texas (reach 157,819), and Colorado (reach 115,032). These three regions account for the largest share of the active audience.
What other brands do Von Miller fans also like?
Beyond Von Miller itself, the audience over-indexes on Austin Kayak (57.15×), Mae Hong Son Province (37.38×), Elsword (23.33×), and Wikia (4.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Von Miller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.