Rascasse Audience Intelligence

Von Miller Audience in United States

A data profile of the people who buy, follow and care about Von Miller in United States — modelled from more than twelve digital signal sources. Von Miller has an estimated audience of 1,565,581 people in United States.

#276among American football in United States#3418among Person in United States#1545in Sports

The average Von Miller fan in United States is 32.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Colorado.

Top brand affinities include Norm Macdonald, Nikki Glaser, David Spade, with strongest over-indexing on Norm Macdonald (191.74× the country average).

Demographically, the Von Miller audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Von Miller fan in United States is more male, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Norm Macdonald.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Von Miller profile in United States.

Audience size
1.6M
in United States
Gender
26.9%♀
73.1% male
Age
32.0
average years
Country rank
#17196
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Von Miller fans

26.9% are female, 73.1% are male, average age 32.0.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Von Miller audience in United States
MetricValue
Female26.9%
Male73.1%
Average age32.0
Estimated audience size1,565,581
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Von Miller audience in United States
Age bracketShare%
16-1938%
20-2925%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Von Miller audience comes from United States.

Worldwide audience distribution share by country for Von Miller
CountryShare
United States90.6%
Canada3.0%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Von Miller audience in United States is strongest.

Fig. 05

Top regions by affinity

Von Miller fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K4.89×
02Wyoming~6K2.71×
03New Mexico~10K1.55×
04Maryland~40K1.51×
05South Dakota~5K1.51×
06New York~100K1.49×
07Virginia~50K1.39×
08Montana~6K1.39×
09Washington, District of Columbia~6K1.36×
10Kansas~20K1.25×
11North Dakota~4K1.15×
12Nebraska~9K1.11×
13Texas~100K1.08×
14Missouri~20K0.96×
15Idaho~7K0.96×
16Iowa~10K0.95×
17Pennsylvania~50K0.94×
18Delaware~4K0.93×
19Nevada~10K0.91×
20Utah~10K0.90×
21North Carolina~40K0.86×
22West Virginia~6K0.84×
23South Carolina~20K0.83×
24Ohio~40K0.81×
25Arizona~30K0.81×
26Oklahoma~10K0.80×
27Mississippi~10K0.80×
28Hawaii~5K0.80×
29Louisiana~20K0.79×
30New Jersey~30K0.75×
31Wisconsin~20K0.75×
32Minnesota~20K0.75×
33Arkansas~10K0.75×
34Georgia~40K0.74×
35Connecticut~10K0.74×
36Rhode Island~4K0.74×
37Alaska~2K0.74×
38Indiana~20K0.73×
39Tennessee~20K0.72×
40Illinois~40K0.71×
41Michigan~30K0.71×
42Washington~20K0.71×
43Kentucky~10K0.71×
44California~100K0.70×
45Massachusetts~20K0.69×
46New Hampshire~4K0.69×
47Florida~70K0.67×
48Maine~4K0.65×
49Oregon~10K0.63×
50Alabama~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Von Miller, United States
0.60×1.00×4.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Von Miller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Von Miller audience
#·InterestCategoryAffinity×
01Norm MacdonaldMovies & TV191.74×
02TefalHome & Garden63.64×
03Nikki GlaserMovies & TV55.07×
04Tim DuncanSports53.48×
05David SpadeMovies & TV41.71×
06Eli ManningSports40.06×
07Whitney CummingsMovies & TV32.47×
08Conan (talk show)Movies & TV30.78×
09Devil May CryGames28.66×
10Peyton ManningSports28.43×
11Colorado AvalancheSports25.64×
12Cam NewtonSports20.55×
13Seth GreenMovies & TV20.00×
14Night at the MuseumMovies & TV20.00×
15Josh DuhamelFashion & Accessoires17.20×
16Charles BarkleySports17.01×
17Jason SegelMovies & TV16.24×
18Alison BrieMovies & TV15.23×
19Isla FisherMovies & TV13.00×
20Denver BroncosSports6.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Von Miller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Von Miller audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Convenience OrientationPREMIUM1.67×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Von Miller audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Design AffinityPREMIUM0.63×
DIY MentalityTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Von Miller have in United States?

Von Miller has an estimated audience of 1,565,581 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Von Miller fans?

26.9% of Von Miller fans are female, 73.1% are male, with an average age of 32.0 years.

03

Which brands do Von Miller fans like most?

Von Miller fans show strongest brand affinity for Norm Macdonald (191.74×), Nikki Glaser (55.07×), and David Spade (41.71×) over the country average.

04

Where do Von Miller fans live in United States?

Von Miller fans in United States are most concentrated in Texas (reach ~100K), New York (reach ~100K), and Colorado (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Von Miller fans also like?

Beyond Von Miller itself, the audience over-indexes on Nikki Glaser (55.07×), David Spade (41.71×), Tim Duncan (53.48×), and Colorado Avalanche (25.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Von Miller audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Von Miller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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