Cuisinart Audience in United States

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Cuisinart has an estimated audience of 1,931,941 people in United States. 61.8% are female, 38.2% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Menards, George Foreman Grill, Anne Burrell, Le Creuset, Lowe's.

The average Cuisinart fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Menards, George Foreman Grill, Anne Burrell, with strongest over-indexing on Menards (6.91× the country average). Demographically, the Cuisinart audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Cuisinart fans

Demographic split for Cuisinart audience in United States
MetricValue
Female61.8%
Male38.2%
Average age38.4
Estimated audience size1,931,941

Audience persona

The typical Cuisinart fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Cuisinart in United States
RegionReachAffinity
California244,3741.15×
Texas168,5861.02×
Florida142,8581.09×
New York134,6851.25×
Illinois74,1721.15×
Pennsylvania69,0051.06×
New Jersey65,2441.33×
North Carolina59,1131.02×
Ohio57,4200.96×
Georgia57,1860.96×
Michigan54,9901.09×
Virginia53,0101.13×
Massachusetts50,9141.34×
Washington46,5951.2×
Arizona43,6651.11×
Tennessee35,8610.93×
Maryland34,8111.05×
Colorado32,7111.07×
Indiana32,0220.91×
Wisconsin29,6521.02×
South Carolina29,1601×
Minnesota28,4221.03×
Missouri27,3640.88×
Oregon25,8981.17×
Connecticut25,5951.32×
Alabama22,6880.84×
Kentucky20,7640.86×
Louisiana19,9450.8×
Oklahoma17,5760.82×
Nevada16,4200.88×
Utah15,0990.87×
Iowa14,2570.9×
Kansas13,9040.91×
Arkansas13,8770.87×
Mississippi11,9570.75×
Idaho10,3241.07×
New Hampshire9,2111.21×
Nebraska8,7730.91×
New Mexico8,7270.9×
Maine7,5791.1×
Hawaii6,9690.84×
West Virginia6,6260.74×
Rhode Island6,4211.04×
Montana5,7201.07×
Washington, District of Columbia5,2180.9×
Delaware5,0600.95×
Vermont4,0951.21×
South Dakota3,7200.83×
Alaska3,5770.87×
North Dakota3,1250.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cuisinart audience
BrandAffinityCategory
Menards6.91×Home & Garden
George Foreman Grill37.85×Food & Beverages
Anne Burrell7.8×Food & Beverages
Le Creuset12.57×Home & Garden
Lowe's2.36×Shopping
Hamilton Beach Brands24.5×Home & Garden
Chef3.29×Food & Beverages
All-Clad18.76×Home & Garden
Boscov's7.7×Fashion & Accessoires
Macy's1.98×Shopping
Meme1.82×Internet & Social Media
Dollar Tree1.9×Shopping
Dollar General1.81×Shopping
Christmas1.82×Kids & Family
Best Buy1.82×Shopping
Walgreens1.75×Shopping
Carbohydrate2.08×Health
Hobby Lobby1.71×Home & Garden
Married... with Children35.39×Movies & TV
Whole Foods Market1.66×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cuisinart audience
TraitClusterScore
IndulgenceJOY3.07
Family OrientationCONSERVATISM2.09
Design AffinityPREMIUM2.05
Pet OwnershipJOY1.78
Price SensitivityPREMIUM1.56
Healthy LifestyleBALANCE1.53

Worldwide distribution

Worldwide audience distribution share by country for Cuisinart
CountryShare
United States50.7%
Canada6.6%
United Kingdom5.2%

See Cuisinart audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cuisinart have in United States?

Cuisinart has an estimated audience of 1,931,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Cuisinart fans?

61.8% of Cuisinart fans are female, 38.2% are male, with an average age of 38.4 years.

Which brands do Cuisinart fans like most?

Cuisinart fans show strongest brand affinity for Menards (6.91×), George Foreman Grill (37.85×), and Anne Burrell (7.8×) over the country average.

Where do Cuisinart fans live in United States?

Cuisinart fans in United States are most concentrated in California (reach 244,374), Texas (reach 168,586), and Florida (reach 142,858). These three regions account for the largest share of the active audience.

What other brands do Cuisinart fans also like?

Beyond Cuisinart itself, the audience over-indexes on George Foreman Grill (37.85×), Anne Burrell (7.8×), Le Creuset (12.57×), and Lowe's (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuisinart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.