Rascasse Audience Intelligence

Cuisinart Target Market in United States

A data profile of the people who buy, follow and care about Cuisinart in United States — modelled from more than twelve digital signal sources. Cuisinart has an estimated audience of 1,944,650 people in United States.

#1493among Brand in United States#815in Home & Garden

The average Cuisinart fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Menards, George Foreman Grill, Le Creuset, with strongest over-indexing on Menards (6.91× the country average).

Demographically, the Cuisinart audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cuisinart fan in United States is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Menards.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuisinart profile in United States.

Audience size
1.9M
in United States
Gender
61.8%♀
38.2% male
Age
38.4
average years
Country rank
#14565
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cuisinart

61.8% are female, 38.2% are male, average age 38.4.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Cuisinart audience in United States
MetricValue
Female61.8%
Male38.2%
Average age38.4
Estimated audience size1,944,650
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Cuisinart audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

50.6%

of the worldwide Cuisinart audience comes from United States.

Worldwide audience distribution share by country for Cuisinart
CountryShare
United States50.6%
Canada6.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuisinart audience in United States is strongest.

Fig. 05

Top regions by affinity

Cuisinart customers by region in United States
#RegionReachAffinity×
01Connecticut~30K1.33×
02Vermont~4K1.30×
03New Jersey~60K1.27×
04Massachusetts~50K1.27×
05New Hampshire~10K1.26×
06New York~100K1.17×
07Washington~40K1.16×
08Maine~8K1.15×
09Oregon~30K1.14×
10Montana~6K1.11×
11California~200K1.10×
12Illinois~70K1.09×
13Rhode Island~7K1.08×
14Idaho~10K1.07×
15Virginia~50K1.06×
16Florida~100K1.05×
17Pennsylvania~70K1.05×
18Michigan~50K1.05×
19Arizona~40K1.05×
20Colorado~30K1.04×
21Maryland~30K1.03×
22Wisconsin~30K1.01×
23North Carolina~60K1.00×
24Minnesota~30K1.00×
25Delaware~5K1.00×
26South Carolina~30K0.98×
27Ohio~60K0.96×
28Texas~200K0.95×
29Iowa~10K0.94×
30Alaska~4K0.94×
31Georgia~60K0.93×
32Kansas~10K0.93×
33New Mexico~9K0.93×
34Tennessee~40K0.92×
35South Dakota~4K0.92×
36Nebraska~9K0.91×
37North Dakota~4K0.89×
38Indiana~30K0.88×
39Arkansas~10K0.88×
40Hawaii~7K0.88×
41Missouri~30K0.87×
42Kentucky~20K0.87×
43Nevada~20K0.87×
44Washington, District of Columbia~5K0.87×
45Utah~10K0.86×
46Alabama~20K0.85×
47West Virginia~8K0.85×
48Louisiana~20K0.83×
49Oklahoma~20K0.83×
50Mississippi~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Cuisinart, United States
0.78×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuisinart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuisinart audience
#·InterestCategoryAffinity×
01George Foreman GrillFood & Beverages37.85×
02Married... with ChildrenMovies & TV35.39×
03Hamilton Beach BrandsHome & Garden24.50×
04All-CladHome & Garden18.76×
05Le CreusetHome & Garden12.57×
06Anne BurrellFood & Beverages7.80×
07Boscov'sFashion & Accessoires7.70×
08MenardsHome & Garden6.91×
09ChefFood & Beverages3.29×
10HamburgerFood & Beverages2.40×
11CarbohydrateHealth2.08×
12Macy'sShopping1.98×
13Dollar TreeShopping1.90×
14MemeInternet & Social Media1.82×
15ChristmasKids & Family1.82×
16Best BuyShopping1.82×
17Dollar GeneralShopping1.81×
18WalgreensShopping1.75×
19Hobby LobbyHome & Garden1.71×
20Whole Foods MarketShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuisinart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cuisinart audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.04×
IndulgenceJOY1.57×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cuisinart audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
Social Media UsageJOY1.07×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cuisinart's target market in United States?

Cuisinart's target market in United States covers an estimated 1,944,650 people, concentrated in California and Texas.

02

What is the gender split and age of Cuisinart customers?

61.8% of the Cuisinart audience are female, 38.2% are male, with an average age of 38.4 years.

03

Which brands do Cuisinart fans like most?

Cuisinart fans show strongest brand affinity for Menards (6.91×), George Foreman Grill (37.85×), and Le Creuset (12.57×) over the country average.

04

Where do Cuisinart fans live in United States?

Cuisinart fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cuisinart fans also like?

Beyond Cuisinart itself, the audience over-indexes on George Foreman Grill (37.85×), Le Creuset (12.57×), Hamilton Beach Brands (24.5×), and Chef (3.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cuisinart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuisinart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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