Rascasse Audience Intelligence

George Foreman Grill Target Market in United States

A data profile of the people who buy, follow and care about George Foreman Grill in United States — modelled from more than twelve digital signal sources. George Foreman Grill has an estimated audience of 614,593 people in United States.

#3341among Brand in United States#1749in Food & Beverages

The average George Foreman Grill fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Menards, Asghar Farhadi, Tailgate party, with strongest over-indexing on Menards (17.52× the country average).

Demographically, the George Foreman Grill audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical George Foreman Grill fan in United States is more female, around 31.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Menards.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George Foreman Grill profile in United States.

Audience size
615K
in United States
Gender
58.4%♀
41.6% male
Age
31.1
average years
Country rank
#32336
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of George Foreman Grill

58.4% are female, 41.6% are male, average age 31.1.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for George Foreman Grill audience in United States
MetricValue
Female58.4%
Male41.6%
Average age31.1
Estimated audience size614,593
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the George Foreman Grill audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

50.7%

of the worldwide George Foreman Grill audience comes from United States.

Worldwide audience distribution share by country for George Foreman Grill
CountryShare
United States50.7%
United Kingdom16.3%
Australia9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Foreman Grill audience in United States is strongest.

Fig. 05

Top regions by affinity

George Foreman Grill customers by region in United States
#RegionReachAffinity×
01Mississippi~6K1.28×
02Louisiana~9K1.21×
03Iowa~6K1.21×
04Nebraska~4K1.19×
05Michigan~20K1.18×
06Ohio~20K1.17×
07Arkansas~6K1.16×
08South Dakota~2K1.16×
09Tennessee~10K1.15×
10Kentucky~9K1.15×
11West Virginia~3K1.15×
12Indiana~10K1.14×
13South Carolina~10K1.14×
14Alabama~9K1.14×
15North Dakota~1K1.13×
16Georgia~20K1.12×
17North Carolina~20K1.12×
18Oklahoma~7K1.12×
19Missouri~10K1.11×
20Kansas~5K1.09×
21Pennsylvania~20K1.07×
22Connecticut~6K1.05×
23Florida~40K1.04×
24Illinois~20K1.02×
25Maryland~10K1.02×
26Texas~50K1.00×
27Delaware~2K1.00×
28New Jersey~10K0.97×
29Wisconsin~9K0.97×
30Virginia~10K0.96×
31New Hampshire~2K0.95×
32Montana~2K0.94×
33New York~30K0.93×
34Massachusetts~10K0.93×
35Minnesota~8K0.93×
36Rhode Island~2K0.91×
37Idaho~3K0.90×
38New Mexico~3K0.89×
39Nevada~5K0.88×
40Maine~2K0.86×
41Washington~10K0.84×
42Colorado~8K0.84×
43Oregon~6K0.84×
44Washington, District of Columbia~2K0.84×
45Utah~4K0.83×
46California~50K0.80×
47Arizona~10K0.80×
48Vermont<1K0.80×
49Alaska<1K0.78×
50Hawaii~2K0.71×
Fig. 06

Affinity by region

Affinity by region — George Foreman Grill, United States
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Foreman Grill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Foreman Grill audience
#·InterestCategoryAffinity×
01Asghar FarhadiMovies & TV181.41×
02MenardsHome & Garden17.52×
03Big Ten ConferenceSports14.10×
04Tailgate partyCars & Mobility10.29×
05PostmatesFood & Beverages9.01×
06Blain's Farm & FleetShopping6.70×
07Seth CurrySports5.22×
08Barstool SportsSports5.04×
09Weber GrillsHome & Garden4.38×
10CampusBusiness & Career2.06×
11GrillingFood & Beverages1.80×
12Cracker Barrel Old Country StoreFood & Beverages1.79×
13Public companyBusiness & Career1.77×
14LGBT communityPolitics & Society1.69×
15BarbecueFood & Beverages1.64×
16MemeInternet & Social Media1.63×
17Home AppliancesHome & Garden1.63×
18AudienceBusiness & Career1.59×
19Foot LockerShopping1.58×
20CampingTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Foreman Grill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Foreman Grill audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.47×
Luxury OrientationPREMIUM1.23×
IndulgenceJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Foreman Grill audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.81×
TraditionCONSERVATISM0.84×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is George Foreman Grill's target market in United States?

George Foreman Grill's target market in United States covers an estimated 614,593 people, concentrated in California and Texas.

02

What is the gender split and age of George Foreman Grill customers?

58.4% of the George Foreman Grill audience are female, 41.6% are male, with an average age of 31.1 years.

03

Which brands do George Foreman Grill fans like most?

George Foreman Grill fans show strongest brand affinity for Menards (17.52×), Asghar Farhadi (181.41×), and Tailgate party (10.29×) over the country average.

04

Where do George Foreman Grill fans live in United States?

George Foreman Grill fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do George Foreman Grill fans also like?

Beyond George Foreman Grill itself, the audience over-indexes on Asghar Farhadi (181.41×), Tailgate party (10.29×), Blain's Farm & Fleet (6.7×), and Meme (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for George Foreman Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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