Campus Audience in United States

Campus has an estimated audience of 9,391,445 people in United States. 54.5% are female, 45.5% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Indeed.com, Google Maps, Aaron Rodgers, CarGurus.

The average Campus fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Indeed.com, Google Maps, with strongest over-indexing on Capital One (3.98× the country average). Demographically, the Campus audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Campus fans

Demographic split for Campus audience in United States
MetricValue
Female54.5%
Male45.5%
Average age37.4
Estimated audience size9,391,445

Audience persona

The typical Campus fan in United States is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Campus in United States
RegionReachAffinity
California1,154,8721.12×
Texas814,8721.01×
Florida780,3951.23×
New York558,2511.06×
Georgia379,0801.31×
Minnesota342,1932.54×
Illinois338,2541.08×
Pennsylvania305,7720.97×
Nevada252,1582.78×
North Carolina241,3760.85×
Ohio231,1510.8×
Arizona218,2171.14×
New Jersey215,4400.9×
Michigan209,3990.85×
Colorado197,6821.34×
Alabama192,8401.47×
Virginia191,0630.84×
Washington159,3780.85×
Missouri158,7381.05×
Tennessee153,0950.81×
Massachusetts151,1250.82×
Indiana133,9540.78×
Wisconsin121,7660.86×
Maryland119,5130.74×
Iowa117,7371.52×
Kentucky114,4420.97×
Oklahoma102,1640.98×
South Carolina100,4220.71×
Louisiana91,3630.75×
Utah89,5781.07×
Oregon81,3670.76×
Connecticut78,9320.84×
Kansas70,2860.95×
South Dakota61,9372.85×
Nebraska59,3621.26×
Arkansas51,6520.67×
Mississippi50,6140.65×
Idaho37,2550.79×
Hawaii34,5560.86×
West Virginia26,6560.61×
New Mexico26,1650.56×
North Dakota25,2221.31×
Rhode Island22,5690.75×
Washington, District of Columbia21,8210.77×
Maine20,9090.62×
New Hampshire20,1080.54×
Montana14,9630.57×
Delaware14,8860.57×
Alaska13,3900.67×
Vermont10,5710.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campus audience
BrandAffinityCategory
Capital One3.98×Business & Career
Indeed.com3.64×Business & Career
Google Maps3.4×Internet & Social Media
Aaron Rodgers4.9×Sports
CarGurus4.06×Cars & Mobility
DeviantArt4.08×Internet & Social Media
Planet Fitness2.29×Sports
Bruce Willis4.13×Movies & TV
MSN2.14×News
Circle K3.46×Shopping
Enterprise Rent-A-Car2.95×Cars & Mobility
Google News2.81×News
AccuWeather3.06×Home & Garden
Beetlejuice2.28×Movies & TV
Diaper bag2.88×Kids & Family
Staples (Canada)2.26×Business & Career
Khan Academy3.58×Business & Career
Luka Dončić4.6×Sports
Wells Fargo1.6×Business & Career
Real property2.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campus audience
TraitClusterScore
Risk AppetiteTHRILL1.31
Luxury OrientationPREMIUM1.23
Career OrientationPOWER1.21
Need for SecurityCONSERVATISM1.16
ExtroversionTHRILL1.1
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Campus
CountryShare
United States38.4%
India4.0%
China3.1%

See Campus audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Campus have in United States?

Campus has an estimated audience of 9,391,445 people in United States, concentrated in California and Texas.

What is the gender split and age of Campus fans?

54.5% of Campus fans are female, 45.5% are male, with an average age of 37.4 years.

Which brands do Campus fans like most?

Campus fans show strongest brand affinity for Capital One (3.98×), Indeed.com (3.64×), and Google Maps (3.4×) over the country average.

Where do Campus fans live in United States?

Campus fans in United States are most concentrated in California (reach 1,154,872), Texas (reach 814,872), and Florida (reach 780,395). These three regions account for the largest share of the active audience.

What other brands do Campus fans also like?

Beyond Campus itself, the audience over-indexes on Indeed.com (3.64×), Google Maps (3.4×), Aaron Rodgers (4.9×), and CarGurus (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.