Rascasse Audience Intelligence

Campus Audience in United States

A data profile of the people who buy, follow and care about Campus in United States — modelled from more than twelve digital signal sources. Campus has an estimated audience of 9,391,445 people in United States.

#98among Touchpoint in United States#371in Business & Career

The average Campus fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Real property, University, with strongest over-indexing on Planet Fitness (1.53× the country average).

Demographically, the Campus audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Campus fan in United States is balanced, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campus profile in United States.

Audience size
9.4M
in United States
Gender
54.5%♀
45.5% male
Age
37.4
average years
Country rank
#3806
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Campus fans

54.5% are female, 45.5% are male, average age 37.4.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Campus audience in United States
MetricValue
Female54.5%
Male45.5%
Average age37.4
Estimated audience size9,391,445
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Campus audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3917%
40-4921%
50+18%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Campus audience comes from United States.

Worldwide audience distribution share by country for Campus
CountryShare
United States38.3%
India4.0%
China3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campus audience in United States is strongest.

Fig. 05

Top regions by affinity

Campus fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~100K6.22×
02Nevada~300K3.14×
03Minnesota~400K2.79×
04Iowa~200K2.37×
05Colorado~200K1.60×
06Kentucky~200K1.53×
07North Dakota~30K1.38×
08Georgia~400K1.30×
09Hawaii~50K1.28×
10Nebraska~60K1.18×
11Missouri~200K1.17×
12Alabama~200K1.16×
13Illinois~300K0.98×
14Pennsylvania~300K0.97×
15California~1M0.96×
16Florida~600K0.96×
17Wisconsin~100K0.95×
18Oklahoma~100K0.93×
19North Carolina~300K0.91×
20Arizona~200K0.91×
21New York~500K0.90×
22Kansas~60K0.87×
23Utah~70K0.85×
24Texas~600K0.78×
25Idaho~40K0.76×
26New Jersey~200K0.74×
27Connecticut~70K0.73×
28Ohio~200K0.70×
29Louisiana~80K0.70×
30Rhode Island~20K0.70×
31Montana~20K0.70×
32Virginia~200K0.69×
33Massachusetts~100K0.69×
34Maine~20K0.69×
35Alaska~10K0.69×
36Washington, District of Columbia~20K0.68×
37Vermont~10K0.68×
38Michigan~200K0.67×
39Washington~100K0.67×
40Tennessee~100K0.67×
41Delaware~20K0.67×
42Indiana~100K0.66×
43Maryland~100K0.63×
44Oregon~70K0.62×
45Arkansas~50K0.62×
46West Virginia~30K0.62×
47Mississippi~50K0.61×
48South Carolina~80K0.58×
49New Hampshire~20K0.57×
50New Mexico~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Campus, United States
0.54×1.00×6.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campus audience
#·InterestCategoryAffinity×
01ScholarshipKids & Family2.47×
02Master of Business AdministrationBusiness & Career2.45×
03Sports IllustratedSports2.37×
04Distance educationBusiness & Career2.20×
05Real propertyHome & Garden2.01×
06Career developmentBusiness & Career1.92×
07Chuck NorrisMovies & TV1.83×
08Political scienceBusiness & Career1.76×
09Diaper bagKids & Family1.73×
10Academic degreeBusiness & Career1.72×
11Master's degreeBusiness & Career1.70×
12LibraryLiterature1.62×
13Talk radioMusic & Radio1.60×
14TicketmasterTravel & Leisure1.58×
15UniversityBusiness & Career1.57×
16LinuxTechnology & Electronics1.56×
17New York PostNews1.56×
18PhilanthropyArts & Culture1.55×
19CBS SportsMovies & TV1.54×
20Planet FitnessSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campus audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
PatriotismCONSERVATISM1.39×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campus audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Campus have in United States?

Campus has an estimated audience of 9,391,445 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Campus fans?

54.5% of Campus fans are female, 45.5% are male, with an average age of 37.4 years.

03

Which brands do Campus fans like most?

Campus fans show strongest brand affinity for Planet Fitness (1.53×), Real property (2.01×), and University (1.57×) over the country average.

04

Where do Campus fans live in United States?

Campus fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Campus fans also like?

Beyond Campus itself, the audience over-indexes on Real property (2.01×), University (1.57×), Master of Business Administration (2.45×), and Distance education (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Campus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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