Rascasse Audience Intelligence

Campus Audience in Germany

A data profile of the people who buy, follow and care about Campus in Germany — modelled from more than twelve digital signal sources. Campus has an estimated audience of 715,211 people in Germany.

#161among Touchpoint in Germany#703in Business & Career

The average Campus fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Moodle, Humboldt University of Berlin, University of Mannheim, with strongest over-indexing on Moodle (12.89× the country average).

Demographically, the Campus audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Campus fan in Germany is more female, around 32.9 years old, with strong Career Orientation tendencies and a notable affinity for Moodle.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campus profile in Germany.

Audience size
715K
in Germany
Gender
59.2%♀
40.8% male
Age
32.9
average years
Country rank
#8692
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Campus fans

59.2% are female, 40.8% are male, average age 32.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Campus audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age32.9
Estimated audience size715,211
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Campus audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Campus audience comes from Germany.

Worldwide audience distribution share by country for Campus
CountryShare
United States38.3%
India4.0%
China3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Campus fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.82×
02Baden-Württemberg~200K1.63×
03Hessen~80K1.39×
04Bremen~8K1.23×
05Nordrhein-Westfalen~200K1.19×
06Hamburg~20K1.08×
07Bayern~100K1.02×
08Niedersachsen~70K0.96×
09Rheinland-Pfalz~30K0.96×
10Schleswig-Holstein~20K0.83×
11Berlin~30K0.79×
12Sachsen~30K0.74×
13Brandenburg~20K0.71×
14Sachsen-Anhalt~10K0.71×
15Thüringen~10K0.67×
16Mecklenburg-Vorpommern~9K0.65×
Fig. 06

Affinity by region

Affinity by region — Campus, Germany
0.65×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campus audience
#·InterestCategoryAffinity×
01Free University of BerlinBusiness & Career17.18×
02Google TrendsInternet & Social Media17.18×
03University of AugsburgBusiness & Career17.18×
04Google WalletTechnology & Electronics17.18×
05Mannheim University of Applied SciencesBusiness & Career17.18×
06University of WuppertalBusiness & Career17.18×
07Humboldt University of BerlinBusiness & Career15.84×
08University of BonnBusiness & Career15.79×
09RWTH Aachen UniversityBusiness & Career15.06×
10University of MannheimBusiness & Career14.86×
11MoodleTechnology & Electronics12.89×
12University of HamburgBusiness & Career12.01×
13JIRATechnology & Electronics9.12×
14Robin WilliamsMovies & TV7.25×
15Mark ZuckerbergBusiness & Career7.06×
16XINGInternet & Social Media6.06×
17UniversityBusiness & Career3.02×
18TagesschauMovies & TV2.17×
19KitchenHome & Garden1.60×
20Netto Marken-DiscountShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campus audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
Need for SecurityCONSERVATISM1.52×
Early Adopter MentalityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campus audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.77×
Luxury OrientationPREMIUM0.77×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Campus have in Germany?

Campus has an estimated audience of 715,211 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Campus fans?

59.2% of Campus fans are female, 40.8% are male, with an average age of 32.9 years.

03

Which brands do Campus fans like most?

Campus fans show strongest brand affinity for Moodle (12.89×), Humboldt University of Berlin (15.84×), and University of Mannheim (14.86×) over the country average.

04

Where do Campus fans live in Germany?

Campus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Campus fans also like?

Beyond Campus itself, the audience over-indexes on Humboldt University of Berlin (15.84×), University of Mannheim (14.86×), Free University of Berlin (17.18×), and Google Trends (17.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Campus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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