Campus Audience in Germany
Campus has an estimated audience of 715,211 people in Germany. 59.2% are female, 40.8% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Captain Fantastic (film), Headhunters (film), Kumanovo, Christmas Gift, Haberler.
The average Campus fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Captain Fantastic (film), Headhunters (film), Kumanovo, with strongest over-indexing on Captain Fantastic (film) (12.78× the country average). Demographically, the Campus audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Career Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Campus fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 32.9 |
| Estimated audience size | 715,211 |
Audience persona
The typical Campus fan in Germany is more female, around 32.9 years old, with strong Career Orientation tendencies and a notable affinity for Captain Fantastic (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,780 | 1.3× |
| Baden-Württemberg | 154,550 | 1.58× |
| Bayern | 123,198 | 1.07× |
| Hessen | 78,690 | 1.44× |
| Niedersachsen | 70,219 | 1.01× |
| Rheinland-Pfalz | 35,621 | 0.99× |
| Sachsen | 27,209 | 0.78× |
| Berlin | 26,817 | 0.84× |
| Schleswig-Holstein | 22,012 | 0.86× |
| Hamburg | 18,539 | 1.15× |
| Brandenburg | 16,187 | 0.73× |
| Sachsen-Anhalt | 13,062 | 0.7× |
| Thüringen | 12,063 | 0.66× |
| Saarland | 10,158 | 1.16× |
| Mecklenburg-Vorpommern | 8,587 | 0.63× |
| Bremen | 6,727 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Captain Fantastic (film) | 12.78× | Movies & TV |
| Headhunters (film) | 6.31× | Movies & TV |
| Kumanovo | 17.18× | Travel & Leisure |
| Christmas Gift | 2.16× | Kids & Family |
| Haberler | 1.56× | News |
| Combat sport | 1.63× | Sports |
| South Asian cuisine | 8.17× | Food & Beverages |
| Stradivarius | 1.58× | Shopping |
| Progressive rock | 1.52× | Music & Radio |
| Product design | 1.53× | Business & Career |
| Hückelhoven | 7.1× | Travel & Leisure |
| Antwone Fisher (film) | 15.91× | Movies & TV |
| Loincloth | 2.21× | Fashion & Accessoires |
| The Knot (Website) | 6.43× | Kids & Family |
| Home Delivery | 1.87× | Food & Beverages |
| Jabali | 16.66× | Pets & Animals |
| Corona (band) | 1.54× | Music & Radio |
| Jacob Tremblay | 2.6× | Movies & TV |
| Golem | 1.71× | Technology & Electronics |
| Solo climbing | 1.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.46 |
| Pet Ownership | JOY | 1.37 |
| Early Adopter Mentality | POWER | 1.31 |
| Sustainability | BALANCE | 1.28 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Patriotism | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| India | 4.0% |
| China | 3.1% |
See Campus audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Campus have in Germany?
Campus has an estimated audience of 715,211 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Campus fans?
59.2% of Campus fans are female, 40.8% are male, with an average age of 32.9 years.
Which brands do Campus fans like most?
Campus fans show strongest brand affinity for Captain Fantastic (film) (12.78×), Headhunters (film) (6.31×), and Kumanovo (17.18×) over the country average.
Where do Campus fans live in Germany?
Campus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,780), Baden-Württemberg (reach 154,550), and Bayern (reach 123,198). These three regions account for the largest share of the active audience.
What other brands do Campus fans also like?
Beyond Campus itself, the audience over-indexes on Headhunters (film) (6.31×), Kumanovo (17.18×), Christmas Gift (2.16×), and Haberler (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Campus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.