Rascasse Audience Intelligence

Cracker Barrel Old Country Store Target Market in United States

A data profile of the people who buy, follow and care about Cracker Barrel Old Country Store in United States — modelled from more than twelve digital signal sources. Cracker Barrel Old Country Store has an estimated audience of 14,268,275 people in United States.

#23among Restaurants in United States#235among Brand in United States#197in Food & Beverages

The average Cracker Barrel Old Country Store fan in United States is 41.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Tennessee.

Top brand affinities include BaubleBar, Chess (musical), Blue Velvet (film), with strongest over-indexing on BaubleBar (73.85× the country average).

Demographically, the Cracker Barrel Old Country Store audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cracker Barrel Old Country Store fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for BaubleBar.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cracker Barrel Old Country Store profile in United States.

Audience size
14.3M
in United States
Gender
66.6%♀
33.4% male
Age
41.9
average years
Country rank
#2457
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cracker Barrel Old Country Store

66.6% are female, 33.4% are male, average age 41.9.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Cracker Barrel Old Country Store audience in United States
MetricValue
Female66.6%
Male33.4%
Average age41.9
Estimated audience size14,268,275
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Cracker Barrel Old Country Store audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4924%
50+26%
Fig. 04

Worldwide distribution

96.7%

of the worldwide Cracker Barrel Old Country Store audience comes from United States.

Worldwide audience distribution share by country for Cracker Barrel Old Country Store
CountryShare
United States96.7%
Brazil0.5%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cracker Barrel Old Country Store audience in United States is strongest.

Fig. 05

Top regions by affinity

Cracker Barrel Old Country Store customers by region in United States
#RegionReachAffinity×
01Tennessee~900K3.28×
02Kentucky~500K2.84×
03South Carolina~500K2.45×
04Alabama~400K1.98×
05Florida~2M1.97×
06North Carolina~800K1.87×
07West Virginia~100K1.87×
08Virginia~600K1.81×
09Indiana~500K1.78×
10Arkansas~200K1.76×
11Georgia~700K1.69×
12Mississippi~200K1.68×
13Missouri~300K1.34×
14Texas~1.5M1.32×
15Oklahoma~200K1.31×
16Ohio~500K1.25×
17Arizona~400K1.25×
18Pennsylvania~600K1.23×
19New Mexico~90K1.21×
20Louisiana~200K1.05×
21Maryland~300K1.04×
22Montana~40K0.94×
23Delaware~40K0.94×
24Kansas~100K0.93×
25Michigan~300K0.84×
26Utah~100K0.84×
27Illinois~400K0.82×
28Nevada~100K0.79×
29Idaho~50K0.77×
30Nebraska~50K0.75×
31Colorado~200K0.74×
32Wisconsin~100K0.63×
33South Dakota~20K0.62×
34New Jersey~200K0.61×
35Connecticut~90K0.61×
36Iowa~60K0.55×
37Rhode Island~20K0.55×
38New Hampshire~30K0.49×
39Massachusetts~100K0.47×
40North Dakota~10K0.41×
41New York~300K0.35×
42Maine~20K0.35×
43Vermont~8K0.30×
44Alaska~8K0.28×
45Minnesota~50K0.27×
46Washington, District of Columbia~10K0.27×
47California~300K0.20×
48Hawaii~10K0.17×
49Washington~40K0.15×
50Oregon~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Cracker Barrel Old Country Store, United States
0.15×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cracker Barrel Old Country Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cracker Barrel Old Country Store audience
#·InterestCategoryAffinity×
01BaubleBarShopping73.85×
02Barbeque NationFood & Beverages47.03×
03Blue Velvet (film)Movies & TV38.69×
04Jimmy Dean SausageFood & Beverages37.75×
05Franklin BarbecueHome & Garden35.18×
06Chess (musical)Music & Radio33.46×
07ParmaTravel & Leisure30.87×
08ritaniFashion & Accessoires26.78×
09TimbalandMusic & Radio22.88×
10Boyz n the HoodMovies & TV18.92×
11Icon (band)Music & Radio16.83×
12Kim BasingerFashion & Accessoires10.29×
13Leighton MeesterMovies & TV8.39×
14hannah montanaMovies & TV8.10×
15Bob EvansFood & Beverages7.72×
16Denny'sFood & Beverages4.22×
17Waffle HouseFood & Beverages4.16×
18IHOPFood & Beverages2.81×
19Bad BunnyMusic & Radio2.68×
20YouTube MusicInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cracker Barrel Old Country Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cracker Barrel Old Country Store audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.34×
Design AffinityPREMIUM1.22×
Quality AwarenessPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cracker Barrel Old Country Store audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
SpiritualityBALANCE0.59×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cracker Barrel Old Country Store's target market in United States?

Cracker Barrel Old Country Store's target market in United States covers an estimated 14,268,275 people, concentrated in Florida and Texas.

02

What is the gender split and age of Cracker Barrel Old Country Store customers?

66.6% of the Cracker Barrel Old Country Store audience are female, 33.4% are male, with an average age of 41.9 years.

03

Which brands do Cracker Barrel Old Country Store fans like most?

Cracker Barrel Old Country Store fans show strongest brand affinity for BaubleBar (73.85×), Chess (musical) (33.46×), and Blue Velvet (film) (38.69×) over the country average.

04

Where do Cracker Barrel Old Country Store fans live in United States?

Cracker Barrel Old Country Store fans in United States are most concentrated in Florida (reach ~2M), Texas (reach ~1.5M), and Tennessee (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cracker Barrel Old Country Store fans also like?

Beyond Cracker Barrel Old Country Store itself, the audience over-indexes on Chess (musical) (33.46×), Blue Velvet (film) (38.69×), Boyz n the Hood (18.92×), and Franklin Barbecue (35.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cracker Barrel Old Country Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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