Cracker Barrel Old Country Store Audience in United States

Cracker Barrel Old Country Store logo

Cracker Barrel Old Country Store has an estimated audience of 14,140,665 people in United States. 66.6% are female, 33.4% are male, average age 41.9. Top regions: Florida, Texas, Tennessee. Top brand affinities: BaubleBar, Chess (musical), Blue Velvet (film), Boyz n the Hood, Franklin Barbecue.

The average Cracker Barrel Old Country Store fan in United States is 41.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Tennessee. Top brand affinities include BaubleBar, Chess (musical), Blue Velvet (film), with strongest over-indexing on BaubleBar (73.85× the country average). Demographically, the Cracker Barrel Old Country Store audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Cracker Barrel Old Country Store fans

Demographic split for Cracker Barrel Old Country Store audience in United States
MetricValue
Female66.6%
Male33.4%
Average age41.9
Estimated audience size14,140,665

Audience persona

The typical Cracker Barrel Old Country Store fan in United States is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for BaubleBar.

Top regions in United States

Top regions ranked by reach for Cracker Barrel Old Country Store in United States
RegionReachAffinity
Florida2,078,3652.17×
Texas1,772,4121.46×
Tennessee851,3623×
North Carolina839,8671.97×
Virginia624,9321.81×
Pennsylvania624,4591.31×
Ohio547,0851.26×
South Carolina523,6582.46×
Georgia481,6291.11×
Indiana478,3171.85×
Kentucky467,8422.64×
California425,7290.27×
Illinois417,9860.89×
New York356,1880.45×
Michigan347,5350.94×
Alabama281,1191.42×
Arizona270,0270.94×
Maryland268,5551.1×
New Jersey250,4790.7×
Louisiana215,5121.18×
Oklahoma213,5981.36×
Arkansas206,9161.78×
Missouri204,1370.9×
Mississippi202,4131.74×
Colorado173,6170.78×
Wisconsin138,3380.65×
Massachusetts137,6230.49×
West Virginia119,2221.81×
Utah118,0120.93×
Nevada108,5050.79×
Kansas106,7730.96×
Connecticut99,7350.7×
New Mexico82,9831.17×
Iowa66,7400.57×
Washington61,1030.22×
Minnesota58,7680.29×
Nebraska54,7910.77×
Idaho47,5260.67×
Delaware36,1530.93×
Oregon30,5840.19×
New Hampshire30,4600.55×
Montana26,1360.67×
Rhode Island23,7670.53×
Maine23,5710.47×
South Dakota18,5410.57×
Washington, District of Columbia13,4250.32×
North Dakota10,7810.37×
Vermont8,7180.35×
Wyoming7,4530.36×
Hawaii6,2600.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cracker Barrel Old Country Store audience
BrandAffinityCategory
BaubleBar73.85×Shopping
Chess (musical)33.46×Music & Radio
Blue Velvet (film)38.69×Movies & TV
Boyz n the Hood18.92×Movies & TV
Franklin Barbecue35.18×Home & Garden
Icon (band)16.83×Music & Radio
Parma30.87×Travel & Leisure
Jimmy Dean Sausage37.75×Food & Beverages
Barbeque Nation47.03×Food & Beverages
Waffle House4.16×Food & Beverages
Timbaland22.88×Music & Radio
Yahoo!ショッピング2.31×
Bob Evans7.72×Food & Beverages
Leighton Meester8.39×Movies & TV
IHOP2.81×Food & Beverages
Kim Basinger10.29×Fashion & Accessoires
Bad Bunny2.68×Music & Radio
Harry Potter1.55×Movies & TV
ritani26.78×Fashion & Accessoires
Brigitte Bardot9.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cracker Barrel Old Country Store audience
TraitClusterScore
ExtroversionTHRILL1.43
Convenience OrientationPREMIUM1.43
Price SensitivityPREMIUM1.19
Family OrientationCONSERVATISM1.13
SpiritualityBALANCE1.12
PatriotismCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Cracker Barrel Old Country Store
CountryShare
United States96.8%
Brazil0.5%
Canada0.4%

See Cracker Barrel Old Country Store audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Cracker Barrel Old Country Store have in United States?

Cracker Barrel Old Country Store has an estimated audience of 14,140,665 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Cracker Barrel Old Country Store fans?

66.6% of Cracker Barrel Old Country Store fans are female, 33.4% are male, with an average age of 41.9 years.

Which brands do Cracker Barrel Old Country Store fans like most?

Cracker Barrel Old Country Store fans show strongest brand affinity for BaubleBar (73.85×), Chess (musical) (33.46×), and Blue Velvet (film) (38.69×) over the country average.

Where do Cracker Barrel Old Country Store fans live in United States?

Cracker Barrel Old Country Store fans in United States are most concentrated in Florida (reach 2,078,365), Texas (reach 1,772,412), and Tennessee (reach 851,362). These three regions account for the largest share of the active audience.

What other brands do Cracker Barrel Old Country Store fans also like?

Beyond Cracker Barrel Old Country Store itself, the audience over-indexes on Chess (musical) (33.46×), Blue Velvet (film) (38.69×), Boyz n the Hood (18.92×), and Franklin Barbecue (35.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cracker Barrel Old Country Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.