Parma Audience in United States

Parma has an estimated audience of 504,269 people in United States. 64.5% are female, 35.5% are male, average age 42.9. Top regions: Ohio, California, Pennsylvania. Top brand affinities: Alexandre Dumas, Cracker Barrel Old Country Store, Kashmir, Autism Awareness, Diabetes mellitus awareness.

The average Parma fan in United States is 42.9 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Pennsylvania. Top brand affinities include Alexandre Dumas, Cracker Barrel Old Country Store, Kashmir, with strongest over-indexing on Alexandre Dumas (327.94× the country average). Demographically, the Parma audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Parma fans

Demographic split for Parma audience in United States
MetricValue
Female64.5%
Male35.5%
Average age42.9
Estimated audience size504,269

Audience persona

The typical Parma fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Alexandre Dumas.

Top regions in United States

Top regions ranked by reach for Parma in United States
RegionReachAffinity
Ohio92,5505.96×
California59,7451.08×
Pennsylvania50,8072.99×
New York35,1331.25×
Texas27,2610.63×
Florida24,3050.71×
Georgia21,1851.36×
Idaho18,6167.36×
Colorado17,7112.23×
Illinois17,1071.02×
Michigan13,6641.04×
Arizona12,4271.21×
New Jersey11,2790.88×
Massachusetts11,2541.13×
Virginia9,1590.75×
North Carolina9,0000.59×
Washington8,3830.83×
Connecticut8,3631.65×
Missouri6,1120.75×
Oregon5,8221.01×
Maryland5,7610.66×
Indiana5,0050.54×
Tennessee4,7570.47×
South Carolina4,0860.54×
Minnesota3,9820.55×
Wisconsin3,8210.5×
Alabama3,3060.47×
Utah2,8900.64×
Kentucky2,7100.43×
Nevada2,6590.55×
Louisiana2,4900.38×
Washington, District of Columbia2,2441.48×
Iowa2,2030.53×
Oklahoma2,1850.39×
Kansas1,9180.48×
Arkansas1,5960.38×
Mississippi1,2680.31×
Maine1,2620.7×
Hawaii1,1700.54×
Rhode Island1,1450.71×
New Mexico1,1200.44×
New Hampshire1,1000.55×
West Virginia1,0990.47×
Nebraska9360.37×
Montana7820.56×
Delaware6650.48×
Alaska6530.61×
Vermont6280.71×
North Dakota3720.36×
Wyoming3600.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parma audience
BrandAffinityCategory
Alexandre Dumas327.94×Literature
Cracker Barrel Old Country Store28.07×Food & Beverages
Kashmir81.58×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
The Tudors43.44×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cleveland Guardians11.36×Sports
Income tax13.19×Business & Career
D&R20×Technology & Electronics
PSV Eindhoven30.87×Sports
Cleveland Browns6.13×Sports
Dolomites28.75×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
MSN2.63×News
Superman1.77×Movies & TV
Marbella27.18×Travel & Leisure
Odessa11.97×Travel & Leisure
Metaphysics3.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parma audience
TraitClusterScore
PatriotismCONSERVATISM1.78
IndulgenceJOY1.52
Quality AwarenessPREMIUM1.38
Career OrientationPOWER1.29
Family OrientationCONSERVATISM1.26
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Parma
CountryShare
Italy58.0%
United States8.9%
Germany4.9%

See Parma audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Parma have in United States?

Parma has an estimated audience of 504,269 people in United States, concentrated in Ohio and California.

What is the gender split and age of Parma fans?

64.5% of Parma fans are female, 35.5% are male, with an average age of 42.9 years.

Which brands do Parma fans like most?

Parma fans show strongest brand affinity for Alexandre Dumas (327.94×), Cracker Barrel Old Country Store (28.07×), and Kashmir (81.58×) over the country average.

Where do Parma fans live in United States?

Parma fans in United States are most concentrated in Ohio (reach 92,550), California (reach 59,745), and Pennsylvania (reach 50,807). These three regions account for the largest share of the active audience.

What other brands do Parma fans also like?

Beyond Parma itself, the audience over-indexes on Cracker Barrel Old Country Store (28.07×), Kashmir (81.58×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.