Rascasse Audience Intelligence

Parma Audience in United States

A data profile of the people who buy, follow and care about Parma in United States — modelled from more than twelve digital signal sources. Parma has an estimated audience of 504,269 people in United States.

#462among City in United States#3829among POI in United States#2927in Travel & Leisure

The average Parma fan in United States is 42.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Pennsylvania.

Top brand affinities include Alexandre Dumas, Cracker Barrel Old Country Store, Kashmir, with strongest over-indexing on Alexandre Dumas (278.1× the country average).

Demographically, the Parma audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parma fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Alexandre Dumas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parma profile in United States.

Audience size
504K
in United States
Gender
64.5%♀
35.5% male
Age
42.9
average years
Country rank
#36465
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parma fans

64.5% are female, 35.5% are male, average age 42.9.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Parma audience in United States
MetricValue
Female64.5%
Male35.5%
Average age42.9
Estimated audience size504,269
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Parma audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Parma audience comes from United States.

Worldwide audience distribution share by country for Parma
CountryShare
Italy57.4%
United States8.8%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parma audience in United States is strongest.

Fig. 05

Top regions by affinity

Parma fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K14.10×
02Ohio~100K7.24×
03Pennsylvania~40K2.49×
04Colorado~20K1.91×
05Michigan~20K1.40×
06Connecticut~7K1.40×
07Washington, District of Columbia~2K1.26×
08Georgia~20K1.14×
09New York~30K1.13×
10Oregon~6K1.05×
11Arizona~10K1.02×
12Massachusetts~9K0.95×
13California~50K0.88×
14Illinois~10K0.85×
15Missouri~7K0.82×
16Vermont<1K0.80×
17Alaska<1K0.78×
18New Jersey~10K0.75×
19Rhode Island~1K0.75×
20Washington~7K0.72×
21Maine~1K0.72×
22North Dakota<1K0.71×
23Montana<1K0.70×
24South Dakota<1K0.70×
25New Hampshire~1K0.65×
26Delaware<1K0.65×
27Virginia~8K0.64×
28Hawaii~1K0.64×
29Utah~3K0.63×
30West Virginia~1K0.63×
31Florida~20K0.62×
32Maryland~5K0.61×
33New Mexico~1K0.58×
34Iowa~2K0.57×
35Nevada~3K0.55×
36Kansas~2K0.55×
37Nebraska~1K0.55×
38Mississippi~2K0.54×
39South Carolina~4K0.53×
40Minnesota~4K0.53×
41Arkansas~2K0.53×
42Texas~20K0.52×
43North Carolina~8K0.52×
44Indiana~5K0.52×
45Wisconsin~4K0.50×
46Alabama~4K0.50×
47Kentucky~3K0.49×
48Oklahoma~3K0.48×
49Tennessee~5K0.47×
50Louisiana~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Parma, United States
0.47×1.00×14.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parma audience
#·InterestCategoryAffinity×
01Alexandre DumasLiterature278.10×
02KashmirFashion & Accessoires76.00×
03The TudorsMovies & TV36.72×
04Cracker Barrel Old Country StoreFood & Beverages30.87×
05MarbellaTravel & Leisure27.44×
06ProsciuttoFood & Beverages20.92×
07D&RTechnology & Electronics20.00×
08Invicta (company)Fashion & Accessoires18.77×
09DolomitesTravel & Leisure18.55×
10OdessaTravel & Leisure13.89×
11FrankfurtTravel & Leisure13.43×
12Cleveland GuardiansSports12.18×
13International educationBusiness & Career7.45×
14Javier BardemMovies & TV6.29×
15Diaper bagKids & Family4.18×
16Cleveland BrownsSports3.85×
17Planet FitnessSports2.88×
18Scooby-DooMovies & TV2.40×
19MSNNews1.65×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parma audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
IndulgenceJOY1.66×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parma audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
ExtroversionTHRILL0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parma have in United States?

Parma has an estimated audience of 504,269 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Parma fans?

64.5% of Parma fans are female, 35.5% are male, with an average age of 42.9 years.

03

Which brands do Parma fans like most?

Parma fans show strongest brand affinity for Alexandre Dumas (278.1×), Cracker Barrel Old Country Store (30.87×), and Kashmir (76×) over the country average.

04

Where do Parma fans live in United States?

Parma fans in United States are most concentrated in Ohio (reach ~100K), California (reach ~50K), and Pennsylvania (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Parma fans also like?

Beyond Parma itself, the audience over-indexes on Cracker Barrel Old Country Store (30.87×), Kashmir (76×), Cleveland Guardians (12.18×), and The Tudors (36.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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