Parma Audience in United States
Parma has an estimated audience of 504,269 people in United States. 64.5% are female, 35.5% are male, average age 42.9. Top regions: Ohio, California, Pennsylvania. Top brand affinities: Love and Other Disasters, Sinaloa, Home equity, Electrolyte, JDSU.
The average Parma fan in United States is 42.9 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Pennsylvania. Top brand affinities include Love and Other Disasters, Sinaloa, Home equity, with strongest over-indexing on Love and Other Disasters (81.58× the country average). Demographically, the Parma audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Parma fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 42.9 |
| Estimated audience size | 504,269 |
Audience persona
The typical Parma fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Love and Other Disasters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 92,550 | 5.96× |
| California | 59,745 | 1.08× |
| Pennsylvania | 50,807 | 2.99× |
| New York | 35,133 | 1.25× |
| Texas | 27,261 | 0.63× |
| Florida | 24,305 | 0.71× |
| Georgia | 21,185 | 1.36× |
| Idaho | 18,616 | 7.36× |
| Colorado | 17,711 | 2.23× |
| Illinois | 17,107 | 1.02× |
| Michigan | 13,664 | 1.04× |
| Arizona | 12,427 | 1.21× |
| New Jersey | 11,279 | 0.88× |
| Massachusetts | 11,254 | 1.13× |
| Virginia | 9,159 | 0.75× |
| North Carolina | 9,000 | 0.59× |
| Washington | 8,383 | 0.83× |
| Connecticut | 8,363 | 1.65× |
| Missouri | 6,112 | 0.75× |
| Oregon | 5,822 | 1.01× |
| Maryland | 5,761 | 0.66× |
| Indiana | 5,005 | 0.54× |
| Tennessee | 4,757 | 0.47× |
| South Carolina | 4,086 | 0.54× |
| Minnesota | 3,982 | 0.55× |
| Wisconsin | 3,821 | 0.5× |
| Alabama | 3,306 | 0.47× |
| Utah | 2,890 | 0.64× |
| Kentucky | 2,710 | 0.43× |
| Nevada | 2,659 | 0.55× |
| Louisiana | 2,490 | 0.38× |
| Washington, District of Columbia | 2,244 | 1.48× |
| Iowa | 2,203 | 0.53× |
| Oklahoma | 2,185 | 0.39× |
| Kansas | 1,918 | 0.48× |
| Arkansas | 1,596 | 0.38× |
| Mississippi | 1,268 | 0.31× |
| Maine | 1,262 | 0.7× |
| Hawaii | 1,170 | 0.54× |
| Rhode Island | 1,145 | 0.71× |
| New Mexico | 1,120 | 0.44× |
| New Hampshire | 1,100 | 0.55× |
| West Virginia | 1,099 | 0.47× |
| Nebraska | 936 | 0.37× |
| Montana | 782 | 0.56× |
| Delaware | 665 | 0.48× |
| Alaska | 653 | 0.61× |
| Vermont | 628 | 0.71× |
| North Dakota | 372 | 0.36× |
| Wyoming | 360 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love and Other Disasters | 81.58× | Movies & TV |
| Sinaloa | 5.63× | Travel & Leisure |
| Home equity | 1.91× | Home & Garden |
| Electrolyte | 4.07× | Health |
| JDSU | 2.37× | Business & Career |
| Huánuco | 7.93× | Travel & Leisure |
| Steampunk | 3.38× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 2.46× | Sports |
| Zacky Vengeance | 20× | Music & Radio |
| Urban horticulture | 2.4× | Home & Garden |
| Harmattan | 27.18× | Travel & Leisure |
| Stamp collecting | 2.97× | Home & Garden |
| Voter registration | 2.97× | Politics & Society |
| Home Bargains | 7.21× | Shopping |
| Halsey, Oregon | 4.69× | Travel & Leisure |
| Jabal Amman | 20× | Travel & Leisure |
| Home staging | 2.9× | Home & Garden |
| Hibachi | 4.32× | Food & Beverages |
| Jeep Wagoneer | 3.06× | Cars & Mobility |
| Leverage (TV series) | 3.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.78 |
| Indulgence | JOY | 1.52 |
| Quality Awareness | PREMIUM | 1.38 |
| Career Orientation | POWER | 1.29 |
| Family Orientation | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 58.0% |
| United States | 8.9% |
| Germany | 4.9% |
See Parma audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Parma have in United States?
Parma has an estimated audience of 504,269 people in United States, concentrated in Ohio and California.
What is the gender split and age of Parma fans?
64.5% of Parma fans are female, 35.5% are male, with an average age of 42.9 years.
Which brands do Parma fans like most?
Parma fans show strongest brand affinity for Love and Other Disasters (81.58×), Sinaloa (5.63×), and Home equity (1.91×) over the country average.
Where do Parma fans live in United States?
Parma fans in United States are most concentrated in Ohio (reach 92,550), California (reach 59,745), and Pennsylvania (reach 50,807). These three regions account for the largest share of the active audience.
What other brands do Parma fans also like?
Beyond Parma itself, the audience over-indexes on Sinaloa (5.63×), Home equity (1.91×), Electrolyte (4.07×), and JDSU (2.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.