Parma Audience in Germany
Parma has an estimated audience of 278,649 people in Germany. 57.0% are female, 43.0% are male, average age 44.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sinister (band), Google Photos, Esra Erol, Mechanic, Goes.
The average Parma fan in Germany is 44.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sinister (band), Google Photos, Esra Erol, with strongest over-indexing on Sinister (band) (48.08× the country average). Demographically, the Parma audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Parma fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.0 |
| Estimated audience size | 278,649 |
Audience persona
The typical Parma fan in Germany is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Sinister (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 78,752 | 1.76× |
| Nordrhein-Westfalen | 66,865 | 1.1× |
| Baden-Württemberg | 64,386 | 1.69× |
| Hessen | 28,703 | 1.35× |
| Niedersachsen | 21,738 | 0.8× |
| Berlin | 15,850 | 1.27× |
| Rheinland-Pfalz | 14,876 | 1.07× |
| Sachsen | 12,783 | 0.94× |
| Schleswig-Holstein | 7,185 | 0.72× |
| Hamburg | 7,124 | 1.13× |
| Brandenburg | 5,769 | 0.67× |
| Thüringen | 5,405 | 0.76× |
| Sachsen-Anhalt | 4,650 | 0.64× |
| Mecklenburg-Vorpommern | 2,963 | 0.56× |
| Saarland | 2,628 | 0.77× |
| Bremen | 1,850 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinister (band) | 48.08× | Music & Radio |
| Google Photos | 6.9× | Technology & Electronics |
| Esra Erol | 9.72× | Movies & TV |
| Mechanic | 3.54× | Cars & Mobility |
| Goes | 1.6× | Travel & Leisure |
| Natural rubber | 3.17× | Cars & Mobility |
| Gil Ofarim | 1.7× | Music & Radio |
| Unique Gifts | 1.76× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.86× | Music & Radio |
| Mothercare | 2.05× | Kids & Family |
| Jack White | 2.06× | Movies & TV |
| Christmas Gift | 1.65× | Kids & Family |
| Birthday Gifts | 1.56× | Kids & Family |
| Lika | 19.85× | Travel & Leisure |
| 7-Eleven | 4.36× | Shopping |
| Schweinshaxe | 3.62× | Food & Beverages |
| Elīna Garanča | 5.07× | Music & Radio |
| Figure painting (hobby) | 2.63× | Arts & Culture |
| Brunello Cucinelli | 2.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.39 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Convenience Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.29 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 58.0% |
| United States | 8.9% |
| Germany | 4.9% |
See Parma audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Parma have in Germany?
Parma has an estimated audience of 278,649 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Parma fans?
57.0% of Parma fans are female, 43.0% are male, with an average age of 44.0 years.
Which brands do Parma fans like most?
Parma fans show strongest brand affinity for Sinister (band) (48.08×), Google Photos (6.9×), and Esra Erol (9.72×) over the country average.
Where do Parma fans live in Germany?
Parma fans in Germany are most concentrated in Bayern (reach 78,752), Nordrhein-Westfalen (reach 66,865), and Baden-Württemberg (reach 64,386). These three regions account for the largest share of the active audience.
What other brands do Parma fans also like?
Beyond Parma itself, the audience over-indexes on Google Photos (6.9×), Esra Erol (9.72×), Mechanic (3.54×), and Goes (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.