Rascasse Audience Intelligence

Parma Audience in Germany

A data profile of the people who buy, follow and care about Parma in Germany — modelled from more than twelve digital signal sources. Parma has an estimated audience of 278,649 people in Germany.

#371among City in Germany#1758among POI in Germany#1494in Travel & Leisure

The average Parma fan in Germany is 44.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Laura Pausini, Neil Armstrong, Nature, with strongest over-indexing on Laura Pausini (104.17× the country average).

Demographically, the Parma audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Parma fan in Germany is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Laura Pausini.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parma profile in Germany.

Audience size
279K
in Germany
Gender
57.0%♀
43.0% male
Age
44.0
average years
Country rank
#18317
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parma fans

57.0% are female, 43.0% are male, average age 44.0.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Parma audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age44.0
Estimated audience size278,649
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Parma audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3921%
40-4932%
50+24%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Parma audience comes from Germany.

Worldwide audience distribution share by country for Parma
CountryShare
Italy57.4%
United States8.8%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parma audience in Germany is strongest.

Fig. 05

Top regions by affinity

Parma fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.71×
02Baden-Württemberg~60K1.65×
03Hessen~30K1.33×
04Berlin~10K1.20×
05Hamburg~7K1.13×
06Rheinland-Pfalz~10K1.07×
07Nordrhein-Westfalen~60K1.06×
08Sachsen~10K0.93×
09Bremen~2K0.87×
10Saarland~3K0.85×
11Niedersachsen~20K0.80×
12Thüringen~6K0.80×
13Schleswig-Holstein~7K0.75×
14Brandenburg~6K0.72×
15Sachsen-Anhalt~5K0.70×
16Mecklenburg-Vorpommern~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Parma, Germany
0.64×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parma audience
#·InterestCategoryAffinity×
01Laura PausiniMusic & Radio104.17×
02University of LondonBusiness & Career22.46×
03Air AstanaTravel & Leisure20.00×
04Neil ArmstrongPolitics & Society18.97×
05Annie LennoxMusic & Radio13.11×
06Charles TyrwhittFashion & Accessoires12.91×
07Brigitte BardotMovies & TV10.64×
08Fireman SamMovies & TV9.16×
09In aller FreundschaftMovies & TV4.92×
10SparkasseBusiness & Career4.83×
11E.ONHome & Garden4.38×
12NatureHome & Garden4.08×
13XINGInternet & Social Media4.00×
14Veterinary medicineBusiness & Career3.89×
15Aral AGCars & Mobility3.85×
16VacationsTravel & Leisure3.32×
17RyanairTravel & Leisure2.98×
18FamilyKids & Family2.89×
19BankingBusiness & Career2.34×
20GermanyTravel & Leisure1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parma audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
Need for SecurityCONSERVATISM1.54×
Quality AwarenessPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parma audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
ExtroversionTHRILL0.74×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parma have in Germany?

Parma has an estimated audience of 278,649 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Parma fans?

57.0% of Parma fans are female, 43.0% are male, with an average age of 44.0 years.

03

Which brands do Parma fans like most?

Parma fans show strongest brand affinity for Laura Pausini (104.17×), Neil Armstrong (18.97×), and Nature (4.08×) over the country average.

04

Where do Parma fans live in Germany?

Parma fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Parma fans also like?

Beyond Parma itself, the audience over-indexes on Neil Armstrong (18.97×), Nature (4.08×), Sparkasse (4.83×), and Family (2.89×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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